Bloomerang

MAY 15, 2023

Are you using one master email list that includes your monthly donors, volunteers, everyone who’s ever made a gift at any level, people who attended your annual event once, and people who signed up to get your emails on your website? For example, think about what happens after someone makes their first gift to your organization.

Data 98

Data Gift Relationship Interaction 98

Neon CRM

OCTOBER 31, 2023

Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. Thank: Always send a “thank you” message to every donor, no matter the size of their gift. Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing.

Donor 98

Donor Strategy Nonprofit Phone 98

Whole Whale

SEPTEMBER 8, 2023

Survey existing donors on what compelled them to support you before. ” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. Show how gifts further the outcomes step-by-step. What motivates instant digital engagement and gifts?

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

SEPTEMBER 28, 2021

One-time online giving skyrocketed by more than 15%, revenue growth from recurring donations outpaced one-time gifts for the ninth consecutive year, and nonprofits increased their revenue and engagement using email fundraising. Hopefully we will never repeat 2020. Optimize Online Giving. Boost Email Engagement.

Online 100

Online Fundraising Benchmark Adwords 100

Allegiance Group

FEBRUARY 14, 2023

in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. year over year. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

Qgiv

OCTOBER 21, 2021

Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. Transaction reports can clearly outline useful information like total giving, recurring payments, recurring forecast, and details on matching gifts. billion of total giving in 2020.

Data 69

Data Metrics Nonprofit Analysis 69

sgEngage

APRIL 10, 2023

To expand your audience, consider how you can take a multi-channel marketing approach. Prospect research is the process of analyzing your donor database and other tools to identify potential major donors, allowing nonprofits to focus on strong leads to secure major gifts, capital campaign contributions, and planned gifts.

Demographics 78

Demographics Retention Donor Research 78

The Modern Nonprofit

APRIL 18, 2023

conduct research Gather data on your current supporters Review your nonprofit’s existing data, such as donor records , volunteer information, and past survey results. Gather new data directly from your target audience This can be collected through methods such as surveys, interviews, and focus groups.

Guide 52

Guide Donor Fundraising Social Media 52

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. Finding your audience part 2: matching to digital marketing channels. Once you know who your audience is, you still have to figure out the best digital channels to reach them in. And it’s a big loss! MASS EMAIL. DISPLAY ADS. Major Donors.

America 105

America Digital Audience Channel 105

Bloomerang

JUNE 28, 2021

And today all of this is shaped by the events of recent history. . Now, in particular, it’s important to survey and interview donors so you can learn from them directly about what is keeping them up at night. Just make sure what you’re offering up through any channel is a generous, meaningful gift to your constituents.

Culture 114

Culture Strategy Nonprofit Philanthropy 114

Achieve

JANUARY 27, 2023

Make sure you have fundraising CRM software that will empower you to make informed decisions on which giving level to promote to donors based on their donation histories. Once you’ve done that, send out a survey to your supporters to gauge their interest. Now, it’s time to open up the option of recurring gifts to your supporters.

Program 52

Program Giving Gift Mail 52

sgEngage

MAY 27, 2021

This guide to prospect research describes it as “the process of identifying potential major donors for your nonprofit, helping you take a more focused approach to securing major gifts, capital campaign contributors, planned gifts, and more.”. History of donating or volunteering with similar organizations. Wealth indicators.

Giving 122

Giving Retention Metrics Demographics 122

Bloomerang

MAY 10, 2022

Review the steps of the donor stewardship journey below: Acknowledge the donor’s gift as soon as you receive it. Your Major Gifts Officer will focus their efforts on building relationships with major donors. An effective donor stewardship strategy makes use of both online and traditional marketing channels. Direct mail.

Relationship 99

Relationship Donor Build Tips 99

Qgiv

JUNE 23, 2022

Collect data about your current donors and potential donors including information like their age, backgrounds, wealth indicators, giving histories, and motivators. Send out surveys or meet one-on-one with donors to get to know them better. Once you’ve exhausted your personal networks, start conducting prospect research.

Fundraising 59

Fundraising Donor Relationship Retention 59

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. The GAHC had been using Excel to manage campaigns but didn’t have a way to view each donor’s giving history and other crucial donor information.

Software 90

Software Free Tools Adobe 90

Qgiv

APRIL 23, 2021

You could have your caterers provide pick-up meals for those virtual attendees or provide a delivery service gift card. For instance, the American Herbalists Guild hosted a virtual auction with items like an herbology 101 course and a gift card for botanical medicine. The first channel we’ll talk about is social media.

Fundraising 52

Fundraising Virtual Sponsor Hosting 52

Everyaction

APRIL 30, 2018

Using surveys to ask for input shows alumni that their thoughts are valued. Surveys are also a useful tool for keeping up-to-date demographic information about location, professional field, and more. Effective management of major gifts relationships. Clear and simple online donation forms.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Using surveys to ask for input shows alumni that their thoughts are valued. Surveys are also a useful tool for keeping up-to-date demographic information about location, professional field, and more. Effective management of major gifts relationships. Clear and simple online donation forms.

University 40

University Practice Tech Mail 40

Qgiv

JUNE 4, 2021

You can check out an in-depth look at the survey results in our webinar Inspiration Station: Creative Virtual Fundraising Ideas from Real Nonprofits. Even though the calls were simply to check in with donors and see how they were doing during a trying time, it also resulted in gifts. This is any type of gift that isn’t financial!

Virtual 69

Virtual Ideas Guide Fundraising 69

NonProfit Hub

SEPTEMBER 9, 2021

After enduring social distancing during the past year, social media is now a primary channel for connecting with friends, family members, and nonprofits alike! Ask questions and share surveys to learn more about your supporters. The rest is history! But, how can you maximize your social efforts ahead of November 30th?

Social 78

Social Broadcast Social Media South Carolina 78

Qgiv

NOVEMBER 17, 2022

Fundraising tools enable organization to leave the stress of cash boxes and checks behind and collect donor information and gifts entirely online. Gone are the days of sending cash or a check through the mail or needing to show up in person to make a gift to the causes your donors support. Try creating online donation forms.

Platform 52

Platform Guide Fundraising Nonprofit 52

Connection Cafe

AUGUST 22, 2018

I have a history of doing stuff willy-nilly and it always backfires. Are they responding to program-specific upgrade invitations or are they just making larger gifts to the same asks everyone else is getting? How do you thank donors for mid-level gifts? Via what channels? The major gifts director. And don’t flail.

Program 24

Program Donor Fundraising Gift 24

NonProfit Hub

SEPTEMBER 9, 2021

After enduring social distancing during the past year, social media is now a primary channel for connecting with friends, family members, and nonprofits alike! Ask questions and share surveys to learn more about your supporters. The rest is history! But, how can you maximize your social efforts ahead of November 30th?

Social 41

Social Broadcast Social Media South Carolina 41

Neon CRM

MAY 31, 2023

You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. It begins with identifying and engaging potential donors, but it really kicks into gear after the donor has made their first gift.

Management 52

Management Donor Guide Retention 52

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Building in targeting capabilities.

email 48

email Campaign Test Benchmark 48

sgEngage

MAY 3, 2023

In this quick guide, we’ll dive into three essential strategies for improving your recurring gift program: Create an optimized donor experience. One major appeal of a recurring gift program is that it allows donors to regularly support your cause with ease and convenience. Spread the word about recurring giving. Email marketing.

Digital 79

Digital Strategy Giving Gift 79

Neon CRM

MAY 18, 2023

The more data points you have on your donors—from email and street addresses to job titles and company names, giving capacity, philanthropic history, contact preferences, and general interest—the more you will be able to target your asks and create fundraising campaigns that speak directly to them.

Raise 98

Raise Strategy Help Fundraising 98

DNL OmniMedia

MARCH 24, 2021

advocacy opportunities, matching gift and volunteer grant information, event calendar, and more. Contact Information: This includes contact information for key staff members, contact information for your headquarters, and potentially an embedded survey form to submit inquiries. Create a general outline for each page.

Project 59

Project Web Build Websites 59

The Modern Nonprofit

FEBRUARY 27, 2024

With Flipcause’s integrated social media tools, you can easily share volunteer opportunities and role descriptions across your organization’s social channels. Seek input through surveys or discussions on ways to improve the volunteer experience. Check in regularly – Maintain open communication channels.

Retention 59

Retention Volunteer Action Practice 59

Qgiv

AUGUST 13, 2021

This nonprofit marketing guide will cover the following topics: The Importance of Creating a Marketing Plan Nonprofit Marketing Plan Basics Nonprofit Marketing Plan: Channels to Promote Your Nonprofit. It’s easier to get sidetracked, and it’s harder to stay on topic as you share content across your different marketing channels.

Marketing 69

Marketing Create Nonprofit Social Media 69

Achieve

FEBRUARY 11, 2022

For example, a supporter who has just signed up to become a recurring donor will likely be more receptive to a thoughtful thank you message than they would a prompt to immediately increase their new gift. . While some recurring donors are content to just contribute their monthly gift, others will want to get more involved with your nonprofit.

Impact 105

Impact Donor Strategy Statistics 105

fusionSpan

OCTOBER 16, 2023

Within your donor management system (DMS), contact information, activity tracking, financial capacity, history, and engagement can be recorded, allowing your organization to monitor success and engage with donors in a more segmented and personalized manner.

Management 59

Management Donor Fundraising Track 59

Qgiv

JANUARY 12, 2022

For starters, make sure your constituent relationship management (CRM) database is segmented to account for the giving history and interests of donors. Your CRM has information on donors’ preferred names, communication platforms and donation channels.

Donor 59

Donor Tips Consultant Gift 59

Bloomerang

JULY 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Supporters set up their own online donation pages and solicit gifts from their friends and family. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Ideas 79

Ideas Online Fundraising Tips 79

Achieve

JANUARY 18, 2024

With feedback from satisfaction surveys, website analytics, email metrics, and more, you’ll have a firmer grasp of how audience members feel about your organization and what you can do to make that impression more positive. Base your outreach strategy on your audience’s preferred: Channels. Evaluate perception. Automate outreach.

Tools 52

Tools Marketing Tips Nonprofit 52

Qgiv

OCTOBER 5, 2021

Put a matching gifts drive into action. Try grouping your new donors by one of the following: Gender or age Contact method preference Average donation size Event attendance or volunteering history. Put a matching gifts drive into action. Share your organization’s history and leadership information. Request a Demo.

Campaign 69

Campaign Practice Giving Social Media 69