Remove Channel Remove Generation Remove Influence Remove Storytelling
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How Nonprofits Can Engage an Audience Through Storytelling

ASU Lodestar Center

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Know Your Goals.

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How To Sell Using Storytelling

Eric Jacobsen Blog

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Since it wasn’t my idea, I had to generate interest in and passion for the project. Storytelling is a powerful tool.

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Demystifying Next Generation Donor Audiences to Drive Engagement and Donations

Connection Cafe

“The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams. Nonprofit organizations have always tried to understand how to shift and modify their fundraising strategies to appeal to and resonate with the future generation of donors.

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Transmedia Storytelling and Co-Creation Networks

Beth's Blog: How Nonprofits Can Use Social Media

Now to dig into this topic because it combines a couple of interest - storytelling with social media and working in a networked way. Lina offers a concise definition of Transmedia Storytelling , a concept and term coined by Henry Jenkins. It’s likely time to add storytelling to the task list.

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Are your online campaigns raising or losing money?

Get Fully Funded

So, it’s essential to understand how much you’re spending as well as how much revenue you generate per campaign, ensuring your efforts are well worth the spend. . As inputs are everything you spend to run your campaign, outputs are all of the revenue generated by the campaign. Don’t drop other channels, though! Online ads.

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4 Creative Live Auction Marketing Ideas to Expand Your Reach

Achieve

For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. You’ve probably heard that creating a multi-channel marketing strategy tends to be more effective than focusing on just one communication method.

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How To Sell With A Story

Eric Jacobsen Blog

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Since it wasn’t my idea, I had to generate interest in and passion for the project. Storytelling is a powerful tool.

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