Allegiance Group

MAY 16, 2024

These decreases continue the post-COVID trends, leaving many fundraisers to wonder when they’ll bottom out. The new FEP report compares overall philanthropic giving trends in 2022 and 2023. We’re sharing noteworthy takeaways and trends, as well as five strategies to focus on. Still, it’s a concerning trend.

Trend 52

Trend Podcast Retention Nonprofit 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

Social Media 97

Social Media Guide Media Social 97

Nonprofits Source

MAY 15, 2024

If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Adjust your digital marketing strategy according to the responses you receive to make clients feel valued and drive better results. Analyze your CRM.

Map 52

Map Digital Business Marketing 52

Qgiv

JANUARY 24, 2024

Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: a solid fundraising strategy. A thorough, thoughtful strategy takes the guess work out of the daily operations of your nonprofit.

Practice 52

Practice Strategy Guide Fundraising 52

Whole Whale

AUGUST 25, 2021

In fact, giving predictions continue to follow an increasing trend across the next five years. 6 Trends in Fundraising Since 2015. Giving trends up, consistently. In another four to five years, the annual giving amount is expected to keep this upward trend. In the US, the year didn’t start off with a global crisis.

Stats 96

Stats Trend Mail Fundraising 96

Whole Whale

JANUARY 27, 2023

This can be anything from an impact story about a client or volunteer all the way to discussing important industry trends, events or research findings that benefit those in need. Finally, monitoring the success of respective responses can form an overarching strategy for reaching key audiences–all for free!

Awareness 52

Awareness Question Ideas Strategy 52

Classy

JULY 9, 2021

Below, we’ll help you to prepare for your next capital campaign by sharing five trends on how the campaigns are run and four tips for how to implement yours effectively. 5 Trends to Know With Capital Campaigns. Knowing the trends that have changed and stayed the same can inform your planning process.

Trend 59

Trend Campaign Tips Phase 59

.orgSource

JUNE 5, 2023

The 98 to 99 percent female demographic makes for a unique environment. Temporary freelancing was one strategy for staying involved on a limited basis. Whether you’re looking to hire someone, discover what’s trending, or secure sponsorship, with talking points in your back pocket, you won’t be at a loss for words.”

International 221

International Conversation Issue Leadership 221

Achieve

JUNE 1, 2023

Your nonprofit likely has plenty of strategies for gathering direct donor feedback. You might send surveys or host meetings with high-level supporters to get their input on your organization’s strategies. Review your donor demographics. Analyze your online giving trends and engagement metrics. Their retention rate.

Donation 52

Donation Donor Giving Demographics 52

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy. How to Create a Nonprofit Social Media Strategy. Determine what channels to use. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

Whole Whale

MARCH 30, 2023

Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. Channel selection : By knowing how their donors prefer to communicate, non-profit organizations can select the right channels to reach their donors.

Donor 52

Donor Build Demographics New York City 52

sgEngage

APRIL 10, 2023

To help you get started, this article will explore four ways you can plan ahead now, including: Create a research-based fundraising strategy. Keep in mind that your Giving Tuesday strategy shouldn’t only focus on the day itself. When you put in the work ahead of time, you will have solid strategies already in place and ready to go.

Demographics 74

Demographics Retention Donor Research 74

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Funding is the lifeblood of organizations so it is essential to have a strategy to consistently attract and retain supporters. Digital marketing is comprised of various channels that involve their own strategies.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Allegiance Group

MAY 1, 2024

In the following blog post, we will delve into practical strategies to help your nonprofit maximize its efforts during the crucial calendar year-end period. If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. But fret not – this is where our guide comes in.

Campaign 52

Campaign Guide Fundraising Storytelling 52

sgEngage

JULY 18, 2023

With all the hype growing around this new social media platform, you’re probably asking how it might be useful in your fundraising strategy and whether you should jump on the bandwagon. A poll on your Instagram stories, e-newsletter, or other active social channel will give you insights into where your supporters are most likely to engage.

Hype 74

Hype Fundraising Social Media Platform 74

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. You can look at things like past behavior, interests, demographics, and more. Think beyond the website. In summary.

Websites 58

Websites Strategy Change Management Digital 58

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Long Live Strategy.” Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. Patricia Patrizi, Elizabeth Heidi Thompson, Julia Coffman, and Tanya Beer, “ Eyes Wide Open: Learning as Strategy Under Conditions of Complexity and Uncertainty.”

Social Media 100

Social Media Channel Data Media 100

Qgiv

APRIL 9, 2024

What is a good social media strategy for nonprofits? Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Why should nonprofits use social media? Fundraising.

Social Media 52

Social Media Media Guide Social 52

sgEngage

NOVEMBER 14, 2023

Understand individual patient health within the context of population health trends. According to NPOInfo , effective donor data management keeps track of metrics like giving habits, contact information, demographics, and nonprofit interactions. Impactful multi-channel marketing. Manage and streamline patient outreach efforts.

Integration 79

Integration Data Nonprofit Platform 79

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. CharityEngine’s guide to multi-channel fundraising. , Personalization.

Mail 94

Mail Course Campaign Digital 94

sgEngage

MAY 27, 2021

Thanksgiving holiday each year, meaning you’ve got plenty of time to craft a successful strategy. As you make your way through this guide, keep in mind that your GivingTuesday strategy shouldn’t only focus on the day itself. You can create a research-based fundraising strategy. .

Giving 119

Giving Retention Metrics Demographics 119

The Modern Nonprofit

APRIL 18, 2023

Break down your goals into objectives and strategies: Objectives are the specific steps or milestones needed to achieve your goals, while strategies are the methods or tactics you’ll use to accomplish your objectives. These personas should include details about their demographics, interests, motivations, and giving preferences.

Guide 52

Guide Donor Fundraising Social Media 52

sgEngage

JULY 15, 2023

It takes various components to make an organization run effectively, and by properly utilizing donor data and information, organizations can track interactions, estimate future performance, address potential concerns, and see donor retention trends. This kind of meaningful outreach and accountability encourages donor enrichment and interest.

Management 52

Management Donor Blackbaud Retention 52

NonProfit Hub

APRIL 17, 2024

This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. One of the most important steps in building a productive blogging strategy is creating content that engages and appeals to your audience.

Practice 36

Practice Organization Nonprofit Content 36

Nonprofit Tech for Good

APRIL 2, 2023

This information can then be given to your donors and used on your marketing channels. With the progress of AI in prospect research, you can now access tools that provide valuable insights into your prospects, including wealth indicators and demographic data that would otherwise be difficult to obtain.

Tools 361

Tools Fundraising Analytics Analysis 361

sgEngage

OCTOBER 14, 2022

Establish your organization’s brand purpose and use it to guide the development of your marketing strategy whilst considering the most effective ways to communicate that purpose to various audiences. Developing a strategy for embedding purpose-driven communications based on audience data will likely involve a fair amount of trial and error.

Communication 75

Communication email Marketing Museum 75

Greater Giving

JULY 18, 2023

Communication preferences: Know which channels donors prefer being contacted on. Demographics and location: Gather demographic details like age, birthdate, and marital status in addition to geographic location. . Append employer data , contact information, demographic data, and wealth data to ensure everything’s up-to-date.

Data 98

Data Donor History Demographics 98

DipJar

SEPTEMBER 12, 2022

With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. Operating without a clear marketing strategy. Overlooking important trends. Operating without a clear marketing strategy. Operating without a clear marketing strategy. Demographics .

Marketing 52

Marketing Social Media Nonprofit Integration 52

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. Overview of Nonprofit Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

ASU Lodestar Center

JUNE 1, 2022

The 2018 Global Trends in Giving Report shows that, regardless of generation, online is now the preferred channel for donations. Based on current trends, most nonprofit leaders of mid- to large-sized organizations are coming around to the idea of utilizing technology in their development cycle. AI fundraising.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

Media Cause

FEBRUARY 12, 2024

Using that same user journey from above, searching for good food while in New York, Gen Z most likely will pop open their TikTok or Instagram app to find that desired information (and for user demographics, TikTok isn’t just a target platform for Gen Z —50% of users* are between the ages of 30-49.) Does Social SEO matter for your Nonprofit?

Search 59

Search Alternative Social Social Media 59

NonProfit Hub

AUGUST 14, 2020

Microphilanthropy has become a prominent trend in the past decade. These channels make it easier to give by integrating charitable giving into our everyday lives. Donors in these demographics care about social, environmental and cultural causes but are often cash poor and burdened with student loans. .

Philanthropy 83

Philanthropy Channel Disaster Donor 83

Media Cause

JANUARY 10, 2023

To help your nonprofit refine your marketing strategy, this article will explore five ways to promote your merchandise: . As you read through these tips, remember that the best marketing strategy for your nonprofit will depend on your cause, products, and audience. Considering marketing channels. Checking out design trends.

Product 52

Product Marketing Nonprofit Audience 52

Nonprofits Source

JUNE 22, 2017

Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Creating a digital plan does that by aligning strategies to support your marketing goals. Chapter 2: Marketing Strategy.

Digital 111

Digital Marketing Guide Chapter 111

.orgSource

JULY 3, 2023

WorkerBee.TV, is the expert I count on to keep me on-trend with the latest developments in video. It was considered too resource intensive to play a consistent role in most promotional strategies. With just one piece of content, you’ve created a sales funnel from social channels back to the accredited learning program.

Video 221

Video Communication Create Strategy 221

Connection Cafe

OCTOBER 12, 2016

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns.

Channel 20

Channel Fundraising Benchmark Facebook 20