Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Are you ready to innovate? .

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Raise Fund Phase Audience 325

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

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Mail Channel Strategy Fundraising 64

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Integrating Marketing Channels . Core Nonprofit Marketing Channels.

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Digital Marketing Donor Channel 75

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

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Digital Practice Donor Strategy 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

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Social Media Guide Media Social 97

TechImpact

JUNE 11, 2014

Between your nonprofit’s website, Twitter, Facebook, LinkedIn, Youtube channel, Instagram account, and whatever else your nonprofit uses to advertise online, it can be hard to keep up. When designing your nonprofit’s digital marketing materials, thinking outside the box is important, but it is also important to think practically.

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Digital Effective Marketing Demographics 228

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Create customer personas. Send surveys.

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Map Digital Business Marketing 52

Byte Technology

DECEMBER 15, 2021

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. Perhaps you’re seeing a growth in an untapped market or demographic.

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Marketing Analysis ROI Picture 246

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Now what exactly does it mean when we talk about social SEO? That’s Social SEO at work.

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Search Alternative Social Social Media 59

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. social media, surveys, conversations) to let donors know they are being heard and appreciated. 3 simple data tips for better digital marketing.

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Digital Data Marketing Org 138

sgEngage

SEPTEMBER 11, 2023

This demographic is one that sponsors are interested in gaining exposure to, which could add sponsor appeal to your tournament. An event website also gives sponsors premium digital exposure every time someone visits the site to learn more about the fundraiser. Leverage digital channels.

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Charity Create Sponsor Sample 79

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

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Fund Donor Strategy Search 52

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 6) Your Facebook campaigns need time to learn.

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Test Facebook Charity Profit 325

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

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Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Explores the ecosystem of data for social problem solving and the role philanthropy can play. Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems.

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Social Media Channel Data Media 100

Association Analytics

MARCH 1, 2023

From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. Other options to consider are social and community listening. It’s no secret that today’s economy is full of uncertainty.

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Associations Product Virtual Survey 320

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 The messages are more tangible.

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Mail Fundraising Nonprofit Channel 52

Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Social media contests.

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Digital Marketing Online Fundraising 52

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face? billion emails in that year alone.

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Marketing Nonprofit Blackbaud Demographics 40

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

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Campaign Guide Fundraising Storytelling 52

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . are no longer effective because of the digital revolution. But in reality, when done correctly, they can be just as effective as digital marketing. . direct mail and digital marketing. direct mail campaigns.

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Mail Course Campaign Digital 94

Nonprofits Source

MARCH 4, 2024

For instance, if your supporters engage via digital channels, you might choose to track impressions on your social media posts. This activity empowers your supporters to market your cause across channels , access their own networks, and bring your cause more donations. Collect feedback from stakeholders.

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Mobile Strategy Advocacy Causes 59

Nonprofits Source

JUNE 29, 2023

In this short guide, we’ll walk through the four basic steps for marketing your next silent auction: Understand Your Audience Leverage Multiple Communication Channels Incorporate Your Nonprofit’s Branding Feature Your Auction Items in Marketing Materials It can be helpful to turn to previous auction data to inform your marketing strategy.

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Marketing Tips Channel Audience 52

Nonprofit Tech for Good

JUNE 29, 2014

Many nonprofits are curious, but lack the resources necessary to create and manage yet another social network. Google+ isn’t for all nonprofits, but for those that have actively adopted a pro-social media policy, it’s worth the time investment to experiment with Google+. Google+ is a visual social network.

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Google Practice YouTube Nonprofit 244

Qgiv

JANUARY 8, 2024

Tapping into this demographic is going to be crucial for fundraising, and your organization will need innovative and tech-savvy approaches. This generation has lived through and watched wave after wave of social conflicts , both online and in-person. In 2024, your donors will be expecting flexibility when it comes to giving options.

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Trend Raise Tools Tips 52

sgEngage

JULY 18, 2023

With all the hype growing around this new social media platform, you’re probably asking how it might be useful in your fundraising strategy and whether you should jump on the bandwagon. Threads is a social media platform where users can post their thoughts, opinions, and reactions in 500 words or less.

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Hype Fundraising Social Media Platform 74

Nonprofits Source

MARCH 27, 2023

When it comes to your charity golf tournament, a digital strategy is crucial for attracting golfers and selling sponsorships to make the event a success. This makes sharing the event with supporters as simple as sharing a link via email, social media, SMS, or push notifications. Leverage your social media presence.

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Charity Marketing Online Tips 78

Whole Whale

MARCH 30, 2023

Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. Channel selection : By knowing how their donors prefer to communicate, non-profit organizations can select the right channels to reach their donors.

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Donor Build Demographics New York City 52

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. 3) Promote the event intentionally and across all digital channels. Spreading the word is crucial to the success of any golf event.

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Practice Tips Fundraising Sponsor 246

DNL OmniMedia

JANUARY 17, 2024

Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Demographics. Take the average age, location, education, and employment of your audience into account when determining which channels and strategies will be the most productive. Social media.

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Game Marketing Change Tips 52

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting.

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Tips Organization Channel Benchmark 52

Neon CRM

MAY 31, 2023

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. This fundraising metric shows us that, while digital appeals are a great way to reach donors, direct mail should still have a place in your fundraising strategy. You’re not stuck with one channel for every campaign.

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Statistics Fundraising Metrics Mail 97

ASU Lodestar Center

JUNE 1, 2022

The International Society for Third Sector Research published a recent paper that summarizes why nonprofit leaders must use technology to connect with stakeholders in the emerging digital, civil society. Utilizing the internet, email and social media has substantially expanded the visibility of nonprofit organizations worldwide.

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Fundraising Analytics Analysis Nonprofit 98

Qgiv

OCTOBER 9, 2023

With the importance consumers put on social responsibility, businesses are getting increasingly involved in charitable causes, especially with cause marketing. Digital programs. A digital program is an advertising campaign from the business on behalf of your nonprofit.

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Causes Marketing Impact Guide 52

sgEngage

NOVEMBER 14, 2023

Additionally, this digital shift to increased data interoperability means less chart chasing and improved quality care. According to NPOInfo , effective donor data management keeps track of metrics like giving habits, contact information, demographics, and nonprofit interactions. Impactful multi-channel marketing.

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Integration Data Nonprofit Platform 79

AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Your strategy will, of course, depend on your event goals, unique demographic, and other features of the event. .

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Marketing Virtual Sponsor Social Media 105

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. And it’s a big loss!

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America Digital Audience Channel 105