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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. Water.org’s Senior Content Creator, Moree Lambeth explains. “As

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Visibility and relationships: Effective fundraising for small nonprofits

Candid

Next, use your social media channels to make stronger connections with current and potential funders. Share details about your work and interact with funders’ social media posts. When recruiting board members, think about how you can maximize your organization’s connections offline.

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An Offline Social Media Exercise That Improves Online Content

Tech Soup

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. On the card, write a short (preferably one sentence) social media update. More on Social Media. Content Creation. About the Author.

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What Nonprofit CEOs and Trustees Do the Best Job Leading on Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

For the past few years, Social CEOs has recognized nonprofit leaders who are doing a good job on social media. For the past few years, I’ve been teaching a workshop called “ Leading on Social Channels ” for nonprofits that want to leverage the personal brands of their leaders. Inspire others.

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The Building Blocks of a Digital Advocacy Campaign, Part 2

Media Cause

This requires substantial market research and should include conversations with your audiences through surveys, interviews, or even focus groups. Create Community Across Channels Use each marketing channel to create connections, not just to promote your advocacy actions.

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How Your Organization’s CEO Can Use Social Media for Thought Leadership

Beth's Blog: How Nonprofits Can Use Social Media

Thought leaders drive conversations – online and off, influence others, and shape perceptions in their field. They are the respected voices who others turn to understand sector social change issues. This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels.

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Free Webinar 1/8: Leveraging Social Media to Engage and Inspire Your Alumni Network

Beth's Blog: How Nonprofits Can Use Social Media

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. The description: Using Social Media to Engage and Inspire Your Alumni Network.