Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

Social Media 115

Social Media Media Social San Jose 115

Amy Sample Ward

NOVEMBER 23, 2011

My latest contribution to the Stanford Social Innovation Review is up on the opinion blog – you can read the post and join the conversation on the SSIR blog or read the full post below. But if they congregate online, on a community news site or blog network, join them in conversation there. It’s the same with any platform.

Social Network 165

Social Network Network Strategy Social 165

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2012

Yesterday, I spent most of the day offline at the Wisdom 2.0 Conference where I gave my full attention to the presentations and conversation. The Wisdom 2.0 This year, I was honored to be speaking on a conversational panel about Wisdom and Social Good, Giving, and Technology along with Laura Arrillaga-Adreeessen, author of Giving 2.0

Brain 104

Brain Mind Offline South Africa 104

Nonprofit Tech for Good

DECEMBER 20, 2010

Finally, we are beginning to measure how many volunteer applications come by way of our social media channels as well as using marketing sites like Klout to measure our influence online. If you are a smaller organization, have a few people work together to keep the channels updated and have fun with it.

Social Media 189

Social Media Foundation Examples Media 189

NonProfit Hub

MARCH 17, 2014

Plus, it’s something that spans both the online and the offline worlds, and can put your organization clearly on people’s radars in a very positive fashion. In a world where social media rules, we have all become brands ourselves and everything that we say and do on social channels ultimately tells others what we’re all about.

Build 76

Build NPO Nonprofit Offline 76

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

Just like Mark, @home is moving beyond the old models of documentary film, using social media, web video, and a smartphone “game for change” to to spark a conversation about homelessness, and how we can solve it.

Change 104

Change New Zealand Homeless Australia 104

Tech Soup

MAY 12, 2011

Action can be thought of as creating conversation. One participant said, "A good tweet is something that elicits action offline, for example, a laugh or a conversation. While it is obvious that organizations should follow influencers, what about examining who is following you? Granted, that's hard to measure."

Social Media 66

Social Media Twitter Media Social 66

Connection Cafe

AUGUST 13, 2012

Conversions? How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Does social media influence their “offline” behavior/engagement toward your organization? Similarly, how many retweets?

Facebook 51

Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Gets feedback and start conversations about their work. Works with free agents , champions, and influencers to spread their mission. Once you’ve identified your objective, audience, and messaging, you need to repurpose and re-imagine content across channels including email, social sites, mobile, web site, print, and mainstream media.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

to Boston for two days of book events hosted by Associated Grant Makers , Barr Foundation , Public Conversations Project , TechFoundation and Berkman Center Luncheon series. I’ll be on the Twitter back channel following the #netnon hashtag from the Independent Sector Conference in Atlanta.). I’m now an advisor ).

Boston 95

Boston Network Story Nonprofit 95

NTEN

JUNE 29, 2011

To help us make the most of this channel, we're planning to run a social media append to determine which members of our eFile are also on Facebook, and reach out to invite them to "LIKE" our Facebook page. After all, we know that offline donors who are on our email list have a higher average gift. I think this bet is the right one.

ROI 94

ROI Facebook Advocacy Social Media 94

Connection Cafe

NOVEMBER 22, 2011

Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events. Not only did they achieve their goal of influencing the political agenda around bullying but raised over £200,000 in doing so. Use social media to mobilise and engage, not just take money.

Charity 51

Charity Digital Cancer Offline 51

NTEN

MARCH 26, 2009

While online fundraising continues to be a growth engine for many nonprofit organizations, the data -- real and anecdotal -- shows that engaging constituents through an integrated, multi-channel approach provides the greatest return over the life of most supporters. Donors and other supporters are accustomed to a multi-channel world.

Integration 50

Integration Marketing Mail Channel 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2010

My teaching style has been influenced by constructivism in short - less "sage on the stage" and "more guide on the side" and that learners should be actively involved in their learning process. I tend to bumble-bee around and listen in on selected conversations, but it is important for people to hear from their peers.

Social Media 94

Social Media Reflection Learning Social 94

Neon CRM

MAY 18, 2023

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. Any good stewardship plan involves consistent and strategic engagement with your donors through a number of channels and with a variety of touchpoints. For example, you don’t want to only reach out when you’re making an ask.

Raise 98

Raise Strategy Help Fundraising 98

Connection Cafe

JANUARY 14, 2010

It’s clearly one of the best channels that a nonprofit can use to reach this demographic. Don’t underestimate the power of influencers. Just like in the offline world, the online world is full of influencers. Brush teeth. Yes, it’s that natural for Generation Y. What’s cool these days?

Social Media 35

Social Media Lesson Learning Media 35

Socialbrite

AUGUST 4, 2020

This is a good time to experiment, to host conversations about a variety of subjects of interest to your target audiences, and to create valuable evergreen content on your blog to enhance your organization’s SEO. Consider influencer marketing. Conduct research and use hashtags to find influencers in your niche. Go global.

Social Media 98

Social Media Marketing South Korea Media 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Social Fundraising: Leveraging On and Offline Connections. Social Media Metrics: Distributed Influence. Intergenerational Wired Fundraisers: A Conversation. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. What is your blog conversation strategy? Donor Solicitation Techniques on Twitter.

ROI 50

ROI Widget Metrics Cambodia 50

Connection Cafe

MAY 10, 2016

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. Via these different channels, we reached a huge number of viewers. It’s clear that the project’s presence on and offline inspired greater interest, conversation and civic engagement in Philadelphia.

Arts 20

Arts Public Philadelphia Artist 20

DNL OmniMedia

FEBRUARY 16, 2022

Chances are your long-term priorities will inherently influence the development of your digital strategy, but take the opportunity early on to ensure there are no contradicting priorities at play. Offline goals and campaigns. It’s important to choose the right online fundraising channels for your campaign.

Digital 98

Digital Strategy Create Phase 98

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Influence decision-makers; impact public policy.

Tools 100

Tools Tech Map Case Study 100

M+R

JANUARY 31, 2023

The causes seemed mixed: Some groups saw a return to a baseline after a few years of outstanding revenue growth influenced by the pandemic. As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offers, and other strategic and tactical choices.

Fundraising 106

Fundraising Gift Digital Trend 106

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2009

Conversational Fundraising, Not Asking: Twitter is great for "viral spreading of your message" and is useful for donor acquisition. In this campaign, I did less direct asking for money or retweeting on Twitter and focused on engaging followers in conversations about the campaign.

Campaign 70

Campaign Reflection Free Fundraising 70

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

My co-author, Allison Fine and I found many great examples of successful activism using these tools as part of multi-channel campaigns in our book The Networked Nonprofit. He also makes a false distinction between online/offline or as Allison and I have called it “online and onland&# activism. She Jillian York’s critique.

Offline 116

Offline Social Media Network Org 116

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2007

That slowness is great if you want to immerse in a conversation where you reflect and explore, but it can be really annoying if you're trying to come to agreement, determine actions, and make decisions. I've always had chat as a back channel to a conference call and used it to summarize key points as a sort of electronic flip chart.

Synchronous 50

Synchronous Facilitation Practice Second Life 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

My goal was to find examples of some if the concepts I was going to share from the group itself. This helps spark peer conversations and indeed a quick check of the chat transcript shows it to be case. How Networked Nonprofits Use Facebook. View more presentations from Beth Kanter. Introduction.

Facebook 111

Facebook Network Museum Nonprofit 111

Care2

MAY 15, 2009

Email is a critical channel. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Idealware.org has reviews of many of these tools as well.

Social Media 34

Social Media Tools Online Advocacy 34

Bloomerang

DECEMBER 10, 2021

So the question here is, you know, when you look at your workflow, how much of your time is spent actually having these face-to-face conversations with your donors? . The volunteer did not ask for money, but they had a nice pleasant half-hour conversation. . Are you hiding and avoiding them? . If not, chat will work for this.

Money 106

Money Question Raise Video 106

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Is there an “offline” marketing push that you need to support/connect?

Social Media 106

Social Media Map Strategy Media 106

Bloomerang

JULY 17, 2021

Y’all don’t know this about Steve, but he has backed every harebrained scheme I’ve ever had since day one and continues to encourage me as a professional and thereby encouraging all of the communities that I influence as professionals in our sector to just show up and be ourselves and do the darn thing and do the best work we can.

Management 89

Management Work Video Slides 89