M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! If you’re not sure how to change this setting, you can follow the simple instructions here. We’ll wait. Ok, back with us?

Benchmark 66

Benchmark Analytics Google Comparison 66

Amy Sample Ward

JANUARY 20, 2011

DIY Community Engagement Metrics. So often I find that we are too quick to say that because a website doesn’t have our domain, a tool is downloaded to our computer, or a platform doesn’t have our developers working on it that we can’t be responsible for measuring and analyzing the way we use it. Presentation.

Metrics 219

Metrics Community Map Template 219

sgEngage

APRIL 18, 2022

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Review your website analytics.

Websites 77

Websites Organization Tips Map 77

Nonprofit Tech for Good

MAY 8, 2019

How often do you revisit your nonprofit website with an eye to better engagement? The only constant is change,” saith Heraclitus. Change, for nonprofits, can be both internal and external—from a shift in mission to a change in political or economic winds. Organizations are always changing. Weighing investment .

Online 241

Online Hunger Metrics Drupal 241

M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. The social media landscape is changing quickly.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible. Define your metrics of success.

Practice 240

Practice Fundraising Guide Channel 240

Nonprofit Tech for Good

AUGUST 9, 2021

That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. A sure sign that a nonprofit has integrated LinkedIn into their social media strategy is a LinkedIn icon featured on their website.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Take the following steps to improve your website and make it more appealing to prospective members: Highlight your value proposition.

Organization 52

Organization Online Influence Metrics 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 4) Design your creative.

Facebook 236

Facebook Fundraising ROI Virginia 236

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Buttons move around, some functionality changes, and it can take a little time to realize the potential of new tools or capabilities.

Time 72

Time Metrics Analytics Adopt 72

Qgiv

APRIL 22, 2024

Attracts new supporters and partners with information about how they can help change the world. Investing in marketing helps you build a foundation for growth, community engagement, and impactful change. Each social media platform has their own distinct features and user base, offering different opportunities for engagement.

Marketing 52

Marketing Guide Nonprofit Channel 52

AccelEvents

JUNE 3, 2021

If you are running an online event, then you want a planning platform that has multiple features and robust IT support, among other things, to provide a good customer experience. If you run a virtual conference , webinar, or virtual summit, you need an online event planning platform to do so. Integrations. Networking and Social Spaces.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

If you are running an online event, then you want a planning platform that has multiple features and robust IT support, among other things, to provide a good customer experience. If you run a virtual conference , webinar, or virtual summit, you need an online event planning platform to do so. Integrations. Networking and Social Spaces.

Platform 40

Platform Online Registration Synchronous 40

AccelEvents

JUNE 16, 2021

As more and more brands are turning to events for digital marketing, event marketers need to find ways to improve the event experience, via an event platform. However, it’s far easier to run an event with an all-in-one event platform as it keeps everything organized for managing an event in one place. The same goes for accounting.

Platform 52

Platform Avatar Virtual Registration 52

CauseVox

SEPTEMBER 28, 2021

We’ve seen crowdfunding and peer-to-peer fundraising websites that knocked our socks off this year. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. The ease of the platform is everything. What did they do that made their campaign unique? If great customer support is available, use it!

Examples 94

Examples Websites North Carolina Virtual 94

Achieve

FEBRUARY 16, 2024

Once the event has wrapped up, update your corporate partner on the following: Event metrics , including how much was raised and how many people were in attendance. Explain how their support made an impact and how you’ll use the donations raised to power change in your community. This could include free merchandise or gift baskets.

Sponsor 52

Sponsor Strategy Proposal Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Digital technologies are connecting residents in neighborhoods, catalyzing community discussions, changing the way governments and citizens interact, and making government more transparent. Hone in on your true scope of influence.

Metrics 50

Metrics Method Tech Government 50

Media Cause

FEBRUARY 12, 2024

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

Search 59

Search Alternative Social Social Media 59

Allegiance Group

APRIL 15, 2024

Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. In other words, you’ll likely need to revisit each step of your donor acquisition process when your supporters inevitably change their preferences and affinities. Select communication channels and advertising platforms for the campaign.

Fund 52

Fund Donor Strategy Search 52

Bloomerang

JUNE 1, 2022

Most nonprofits generate at least two “touches” with supporters during the year-end fundraising season using a variety of marketing platforms. Which marketing platforms received the most engagement? Most of the communication at this point will happen online via e-mails, social media, and your website.

Guide 110

Guide Giving Nonprofit Metrics 110

Achieve

JUNE 1, 2023

Specifically, donor giving patterns can reveal insights about how to best reach donors across multiple platforms and secure their long-term support. Analyze your online giving trends and engagement metrics. For example, a change in legislation or a natural disaster could motivate concerned supporters to take action.

Donation 52

Donation Donor Giving Demographics 52

Nonprofit Tech for Good

APRIL 19, 2024

Quinn – a consultant with more than 25 years working with nonprofits and curator of the Nonprofit Website Insider. It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. To understand audiences better, consider e xploring other websites or platforms they visit.

Content 273

Content Websites Tips Voice 273

Qgiv

OCTOBER 9, 2023

They’ll link to your donation form from the business’s social media or website. There are many metrics you can use to qualify how successful your campaign is. Social media is often the main channel for cause marketing, but choosing which platforms to advertise on depends on the demographics you’re trying to reach.

Causes 52

Causes Marketing Impact Guide 52

Media Cause

JULY 14, 2023

Consider expanding beyond those platforms to test and reach a wider audience. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Follow accessibility guidelines!

Project 52

Project Digital Marketing Impact 52

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action. For example, look at your Google Analytics to give you an understanding of your website traffic and referrals.

Metrics 77

Metrics Social Media Media Social 77

Bloomerang

MAY 31, 2022

Also, review your fundraising metrics and data from previous campaigns. This information can give you a clearer picture of how your fundraising efforts have grown or changed over the years. Social media scheduling platforms help you generate an active social media presence. Email marketing software. Matching gift database.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Get Fully Funded

MAY 9, 2022

You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. What can you do to improve the metrics that matter? It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails. A vehicle?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Forum One

JULY 15, 2021

This includes: Email databases Website analytics CRM systems Online giving platforms. Your email platform, for example, likely allows you to customize your messages based on: Location Topics of interest Past actions taken Other behavior history data. Start by looking at the data available within your email platform.

Personal 101

Personal Test Demographics Analytics 101

Candid

JANUARY 30, 2023

Before you commit to a complete overhaul of your nonprofit’s branding , make sure you understand what a rebrand entails: Your audience’s perception of your nonprofit will change. Your audience’s perception of your nonprofit will change. Focus your efforts on changing aspects of your brand that your supporters find less appealing.

Nonprofit 119

Nonprofit Audience Library Research 119

Bloomerang

AUGUST 30, 2023

Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term. Keep in mind that the most effective fundraising software offers multiple tools within the same platform. This resource was made for nonprofits like yours!

Software 89

Software Guide Fundraising Platform 89

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. Your donation platform can help you distinguish one donation from another. How long did they stay on your website? leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 94

Social Media Media Strategy Social 94

Whole Whale

NOVEMBER 23, 2022

Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. Integration : The best dashboards can be easily integrated with other software applications your nonprofit uses, such as your CRM or email marketing platform. Website : Tableau.com. Website : [link].

Analytics 52

Analytics Tools Wikipedia Track 52

Candid

JANUARY 23, 2024

Any nonprofit can earn a Bronze, Silver, Gold, or Platinum Seal by demonstrating its commitment to transparency and sharing information about its mission, programs, financials, leadership, and/or goals and metrics. Nonprofits with a Bronze Seal are eligible to accept donations with Apple Pay through their donation platforms.

Fundraising 52

Fundraising Profile Portland Austin 52

Media Cause

MAY 31, 2023

But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The metrics provided by third-party paid media platforms were always shaky at best and are becoming increasingly untrustworthy as digital privacy changes take hold.

Marketing 52

Marketing Plugin Track Policy 52

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. It’s useful to have your photos and links (to your website, a blog post, a news article etc) ready in a folder or folders so that when you want to schedule new posts, it’s easy to access the content.

Calendar 277

Calendar Social Media Content Media 277

The Modern Nonprofit

SEPTEMBER 12, 2023

A team that works like a well-oiled machine can change the game in your favor. Setting Up Tracking and Metrics What’s measured gets managed. This all-in-one fundraising platform is not just a tool, but also a reliable partner that can amplify your organization’s efforts significantly.

Fundraising 59

Fundraising Synchronous Platform Campaign 59