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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Don’t change just for novelty’s sake. Illustrate the concrete change created by donor support. Creativity matters only if it sells.

Lesson 59
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How to Design a Fundraising Landing Page that Makes Giving Easy and Inspires People to Give

Get Fully Funded

It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . Your fundraising landing page is a perfect opportunity to make a strong connection with your donor. But as important as fundraising landing pages are, they are often dull and transactional. Blah, blah, blah.”.

Giving 119
professionals

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

It requires a slight change in thinking for many charities, who are used to putting their call to action into a video, and then set up ads seeking video views, thinking this will get people to take the call to action. It’s very easy to create an ad, then duplicate it and change the image. Let the different headlines test for a week.

Test 325
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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

Mail 61
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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

Ideas 111
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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

My director of development & communications is giving serious thought to taking our hard copy newsletter and changing it to an e-newsletter. This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. It also includes a business reply envelope.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

The fundamentals of a fundraising appeal. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. This isn’t compelling as a fundraising appeal. If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support.

Question 141