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100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email

Get Fully Funded

You see, if the email doesn’t get opened, you get no donations. Your fundraising email subject line has ONE job: to entice the recipient to open the email. Dismissing the subject line will cost you opens and it will cost you donations. There is a split second when we decide whether or not to open the email. Big mistake.

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Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.

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Lame spam of the day: Raw spam merge text

Robert Weiner

Some newbie spammer posted a message on my site that shows the contents of their spam merge database. I recognize so many snippets that have appeared in my spam folder over the years. { {I have|I’ve} been {surfing|browsing} online more than {three|3|2|4} hours today, yet I never found any interesting article like yours. .|

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What actually happened: Apple Mail Privacy Protection

M+R

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. When a user downloads that image, it registers as an “email open.”). So what happened to open rates? Combined opens — #1 plus #2.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. If it reads and sounds like spam to you, it’s probably going to look like spam to other providers,” McClelland said.

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Lame Spams of the Day: Job Offers

Robert Weiner

Thank you for submitting your information for potential employment openings. Furthermore, the following perks are potentially open: - Paid Time Off. All this cost $350usd but don't worry cause I'll pay for all items if you interested.(you Thank you for submitting your detailed information for open work opportunities.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

Unless the email is paired with a very important action… people must open your email. Mostly, people won’t open your email. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. And guess what?

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