Nonprofit Tech for Good

JANUARY 1, 2021

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising and social media awareness campaigns. 14: World Blood Donor Day — #WorldBloodDonorDay. 14: World Blood Donor Day — #WorldBloodDonorDay. 17: World Religion Day — #WorldReligionDay. 18: Martin Luther King, Jr.

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Awareness Calendar Causes Giving 364

Donorbox

JANUARY 9, 2023

Cause marketing can be the first step in forming vital relationships with local businesses and corporations. A cause marketing partnership can immediately benefit for-profit and nonprofit organizations and lead to long-term donor relationships and sponsorships. What is cause marketing?

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Collaboration Causes Marketing Relationship 52

NonProfit PRO

JANUARY 4, 2023

Today's donors are savvy, skeptical and well-informed. So how do you motivate people to support your cause in a world of mass messaging? As a result, they know when someone is trying to sell them something — including donating. One way to do it is to go old school with word-of-mouth and align it with your fundraising.

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Fundraising Marketing Donor Results 296

Nonprofit Tech for Good

APRIL 21, 2022

According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. After all, there is nothing more disappointing than contributing hard-earned money to what looks like a good cause, and then having absolutely no idea whether it made any difference.

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Impact Donation Donor Social Media 326

NonProfit PRO

APRIL 5, 2022

Diversity, equity and inclusion (DEI) initiatives are becoming increasingly important to donors and should be at the forefront of nonprofits’ marketing efforts. Having DEI incorporated into your marketing strategy can help alleviate that uncertainty and make you feel confident in what you are putting out in your marketing efforts.

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Marketing Strategy Communication Donor 285

Nonprofit Tech for Good

FEBRUARY 5, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. But did you know it’s also a great way to acquire new donors for your nonprofit? You can easily acquire new donors using peer-to-peer fundraising.

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Donor Fundraising Template Game 325

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Why Quarterly Impact Reports?

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Trend Digital Marketing Fundraising 309

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. However, marketing for nonprofits can come with its difficulties.

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Marketing Guide Nonprofit Channel 52

NonProfit PRO

SEPTEMBER 22, 2021

Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort.

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Digital Marketing Content Strategy 212

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Audience Donor Survey Demographics 82

NonProfit PRO

JULY 15, 2021

donors and supporters) ways of giving continue to expand, which is essential for nonprofit leaders to understand. For example, people could open a donor-advised fund (DAF) for very little money and give with the ease of tech platforms. Technology and more people-centric (i.e., Also, leading organizations, such as St.

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Donor Nonprofit Tech Audience 317

Nonprofits Source

APRIL 15, 2024

This is why a strong marketing strategy is essential. By sending the right donor communications and reaching your target audience where they are, you’ll be able to successfully promote your event and expand your nonprofit’s reach. Golf Tournament Fundraisers Golf tournaments are a great way to attract major donors.

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Marketing Fundraising Tips Registration 52

EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. Track your nonprofit marketing efforts using complimentary analytics. Run multiple campaigns concurrently.

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Volunteer Free Donor Grant 209

The Fundraising Authority

MARCH 28, 2021

Storytelling is one of the most challenging aspects of donor cultivation. This is especially true when engaging prospective donors who are new to your cause. While some of your volunteers may have never made a monetary gift to your organization, they certainly already understand your mission and the cause you serve.

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Volunteer Donor Storytelling Linkedin 189

Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday ? What if you could convert those one-time donors into engaged supporters that give again?

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Donor Giving Template email 328

Double the Donation

FEBRUARY 14, 2024

As a nonprofit professional, you likely already understand the importance of marketing in making your cause known. From attracting donors and sponsors to promoting your services to your target audience, marketing is a key strategy for successful nonprofits. Your nonprofit’s fundraising events are no different.

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Marketing Ideas Charity Sponsor 52

Pamela Grow

FEBRUARY 27, 2024

Building relationships with donors, volunteers, and advocates ensures that you have a reliable source of support to power your mission year after year. This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. So what are some examples of successful nonprofit marketing campaigns? So what are some examples of successful nonprofit marketing campaigns? ’s message.

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Examples Campaign Marketing Cancer 97

Nonprofit Tech for Good

FEBRUARY 28, 2021

It’s no secret that corporate donors are invaluable partners for nonprofits. They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships.

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Social Media Hunger Donor Media 300

Nonprofit Tech for Good

AUGUST 21, 2021

As a non-profiteer of many years, I have known donor giving programs to be described via a myriad of terms; sustainment, long-term, continued, recurring – all ways to describe the length of the relationship a donor establishes with a non-profit. Creating powerful solutions. What they really need are affordable, lasting solutions.

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Difference Donor Community Profit 328

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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Fund Donor Strategy Search 52

Tech Soup

SEPTEMBER 30, 2021

Inbound marketing, a methodology that seeks to attract constituents through generating valuable content and experiences, is a powerful tool for growing your organization. Inbound marketing helps audiences find your cause while utilizing "pull" tactics that draw in potential supporters to create brand awareness.

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Marketing Volunteer Donor Awareness 85

Greater Giving

NOVEMBER 8, 2022

For many nonprofits, A GivingTuesday Campaign is an opportunity to attract new donors and raise money for your organization. That means it’s time to get creative with your marketing strategies. Here are some tips for marketing your GivingTuesday campaign, to attract attention for your organization. Download Now ».

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Giving Campaign Marketing Donor 52

Nonprofits Source

NOVEMBER 17, 2023

Marketing your mission should remain a top priority in your fundraising efforts. With product fundraising, you can easily incorporate your mission and show donors the cause they’re supporting with their contributions. When you host a product fundraiser, you sell products to your supporters, and the proceeds go toward your cause.

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Product Marketing Tips Fundraising 52

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission.

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Social Media Media Social Influence 324

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Donor Strategy Nonprofit Phone 98

Bloomerang

DECEMBER 19, 2023

All donors are not created equally. Some donors can cost a great deal to acquire, and then only make one gift before lapsing. Where can you find your most generous donors and prospective donors? What if you knew more about their generosity, how philanthropic they are, and what causes they hold dear?

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Donor Gift Student Demographics 76

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. There is no way to avoid using a marketing platform online—this reality brought about the term marketing technology or MarTech. Simply put, MarTech is marketing!

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Marketing Platform Social Media Aggregator 59

Nonprofits Source

MARCH 27, 2023

Online marketing is not only cost-effective, but it expands your organization’s reach beyond traditional mailed invitations and posted flyers. You can also use high-contrast colors in the site’s design, avoid abbreviations and misspellings that might cause screen readers to mispronounce words, and use captions for images with embedded text.

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Charity Marketing Online Tips 78

Nonprofit Tech for Good

NOVEMBER 19, 2022

As leadership and development teams lean in for a final push, donors are receiving countless requests for limited financial support. . By reducing the friction for donors and nonprofits, stock gifting is now accessible and easy for everyone – and now donors can donate stock to their favorite cause in just a few clicks. .

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Donation Websites Gift Review 335

NetWits

JULY 20, 2011

Back in March of this year at SXSW I got the chance to spend a few minutes with Chris Noble the “Voltaire&# [ according to him ] of cause marketing. … In 2011 social media for social good is moving from light engagement to deep relationships through donor cultivation. . Your Turn … My question to you.

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Causes Marketing Social Impact 163

Bloomerang

OCTOBER 27, 2023

Independent researchers have also conducted a number of studies to understand donor attitudes and behaviors regarding crowdfunding tipping or adding optional contributions when donating on crowdfunding platforms. Donors tend to focus more on the cause or project itself and its importance to them.

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Tips Donor Attitude Platform 90

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. To help, this article will cover some easy and budget-friendly ways to convey your message, inspire supporters, and acquire new donors.

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Audience Marketing Nonprofit Search 98

Whole Whale

MARCH 15, 2023

Are there different types of email marketing that I can add to my strategy?” Great question, but first, let’s explore what email marketing is and is not. What is email marketing? Email marketing is the process of connecting to your organization’s audience via email.

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email Difference Marketing Retention 75

Qgiv

JANUARY 17, 2024

The year-end giving season is rife with opportunities for new donor acquisition and for bringing in different types of donors. Now is the time to build and refine your donor retention strategies to ensure that these year-end donors remain engaged and committed to your cause.

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Retention Difference Donor Strategy 52

DonorPerfect

MARCH 14, 2022

Successful email marketing engages your entire community by activating new supporters, advocating for your cause, and thanking donors for their generosity – and it all starts with your donor engagement tools. Let’s get into the core Read More ». Let’s get into the core Read More ».

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email Marketing Nonprofit Activities 98

Nonprofits Source

OCTOBER 25, 2023

It’s no mystery that nonprofits must promote their missions to raise awareness for their causes. Technology is increasingly changing the future of nonprofit marketing , which is why your organization must leverage its software to keep up. Personalized Communication Ideally, your marketing efforts will reach vast audiences.

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Marketing Support Demographics Nonprofit 52