Nonprofit Tech for Good

APRIL 5, 2024

Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Partner marketing. Email campaigns.

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Tech Marketing Sponsor Registration 202

NonProfit PRO

SEPTEMBER 21, 2022

A multichannel marketing strategy means consistently interacting with your target donors on a variety of channels. The more channels you can reach them on, the faster you can turn a prospective donor into a first-time donor. Here are five advantages of this strategy.

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Marketing Organization Channel Interaction 267

NonProfit PRO

JULY 1, 2021

Multichannel marketing is all about choice. It is important for the simple reason that you must be where your donors are to engage with them. Smaller nonprofit organizations often rely too heavily on one channel for their fundraising efforts — in most cases, email. It is not hard to guess why. Email is quick, easy and cheap.

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Marketing Donor Channel email 249

NonProfit PRO

MAY 10, 2023

Nonprofit donors are increasingly immune to traditional marketing and advertising. That's why interactive marketing is so effective. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them.

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Interaction Captivate Marketing Attention 263

NonProfit PRO

NOVEMBER 16, 2022

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.

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Digital Marketing Strategy Tips 287

Nonprofit Tech for Good

JUNE 1, 2023

This is the tenth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

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Content Practice Marketing Spam 218

Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns.

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NonProfit PRO

JUNE 5, 2023

Effectively incorporating capital campaigns into your general marketing campaigns can inspire donors to contribute not only to specific projects but also to the overall mission of your organization. Let’s explore strategies to integrate this approach into your fundraising.

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Integration Campaign Marketing Fundraising 272

NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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email Marketing Donation Strategy 304

NonProfit PRO

JUNE 20, 2023

Joshua Meyer, vice president of marketing at Bloomerang, will be presenting “Leveraging Technology to Improve Donor Rates” at this year’s inaugural BridgeTECH. We spoke to Meyer to get a sneak peek at his presentation.

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Rate Technology Donor Marketing 246

NonProfit PRO

JULY 13, 2023

We know that more targeted and relevant marketing drives higher response rates and engagement, and to get more targeted and relevant, you need great data. Here are some techniques to help any organization use data to create new models, audiences, and pools of targeted prospects that look just like their best donors.

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Technique Model Audience Profile 235

NonProfit PRO

APRIL 5, 2022

Diversity, equity and inclusion (DEI) initiatives are becoming increasingly important to donors and should be at the forefront of nonprofits’ marketing efforts. Having DEI incorporated into your marketing strategy can help alleviate that uncertainty and make you feel confident in what you are putting out in your marketing efforts.

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Marketing Strategy Communication Donor 286

NonProfit PRO

MAY 10, 2022

Your brand can play a big part in attracting and retaining donors. But do you know how to market your brand effectively? Get answers to all your questions about branding from a renowned nonprofit design expert, Lidia Varesco Racoma, in our free Ask Me Anything-style workshop.

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Free Marketing Nonprofit Fun 245

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Why Quarterly Impact Reports?

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NonProfit PRO

SEPTEMBER 22, 2021

Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort.

Digital 215

Digital Marketing Content Strategy 215

Nonprofit Tech for Good

AUGUST 13, 2020

This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising.

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email Practice Websites United Kingdom 364

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. However, marketing for nonprofits can come with its difficulties.

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Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

FEBRUARY 5, 2023

But did you know it’s also a great way to acquire new donors for your nonprofit? You can easily acquire new donors using peer-to-peer fundraising. Are you ready to expand your donor base? If yes, keep reading to learn four ways that you can acquire new donors with your next peer-to-peer fundraiser! That’s right!

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Donor Fundraising Template Game 340

Nonprofit Tech for Good

MAY 13, 2022

How much time do you spend thinking about where your donors are coming from ? It is super important to understand where your donors are coming from and how you could be acquiring more! How to keep growing your donor acquisition. While acquiring (and keeping) new donors can often feel like a game of chance, it really shouldn’t.

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Donor Track Campaign Facebook 297

NonProfit PRO

APRIL 27, 2021

Multichannel marketing is all about choice. It is important for the simple reason that you must be where your donors are to engage with them. .

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Marketing Nonprofit Donor Fundraising 264

NonProfit PRO

JULY 13, 2021

Salesforce.org announced today its release of a new technology that aims to create more personalized experiences for email marketing. Marketing Cloud for Nonprofits will allow nonprofits to use templates to create and deliver email campaigns to subscribers, volunteers, donors, sustainers and more.

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Marketing Donor Digital Template 130

Nonprofit Tech for Good

DECEMBER 15, 2023

According to the Global Trends in Giving Report , 26% of online donors say that email is the tool that most inspires them to give while 25% say social media, 17% website, and 13% print. In fact, email messaging raises 14% of all online revenue.

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email Practice Marketing Global 246

NonProfit PRO

JULY 11, 2023

Vanguard Charitable introduced 16 new investments to expand its curated, high-performing donor-advised fund investment lineup. The expansion provides donors with new actively managed funds and more options within U.S. equity markets, enabling even greater portfolio customization.

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Donor Giving Fund Activities 182

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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email Marketing Data Digital 336

NonProfit PRO

AUGUST 15, 2022

In the Cycle of the Digital Donor Playbook, you’ll learn digital marketing and fundraising tactics, channels to execute online donor acquisition and engagement strategies, and best practices. Download now for a ten-step framework to acquire, cultivate, and steward donors all online.

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Digital Donor Build Community 238

Nonprofit Tech for Good

APRIL 21, 2022

According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. It lets donors determine for themselves that their donation, involvement, and passion moved the needle and made a measurable contribution to the world. 2) Give social media shoutouts.

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Impact Donation Donor Social Media 342

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising.

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Digital Marketing Donor Channel 75

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

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Metrics Digital Marketing Retention 320

Nonprofit Tech for Good

FEBRUARY 18, 2020

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. •

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United Kingdom email Websites Practice 364

NonProfit PRO

OCTOBER 19, 2022

With the market cluttered and audiences’ attention spread thin, nonprofit leaders are seeking ways to reach new prospects and keep donors engaged. SMS/MMS strategies offer nonprofits this unique opportunity. Here’s a look at the benefits of text messaging and how to add the channel to your existing campaigns.

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Strategy Donor Channel Attention 232

Nonprofit Tech for Good

DECEMBER 7, 2021

This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all three webinars will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good. Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good.

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Practice email Websites Marketing 206

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Audience Donor Survey Demographics 82

Nonprofits Source

APRIL 15, 2024

This is why a strong marketing strategy is essential. By sending the right donor communications and reaching your target audience where they are, you’ll be able to successfully promote your event and expand your nonprofit’s reach. Golf Tournament Fundraisers Golf tournaments are a great way to attract major donors.

Marketing 52

Marketing Fundraising Tips Registration 52

NonProfit PRO

NOVEMBER 9, 2022

It’s a common tactic for nonprofit organizations to seek out an older donor base in the hopes of soliciting larger gifts. When most people think of millennials and Generation Z, their financial freedom to give doesn’t typically come to mind.

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Donor Generation Nonprofit Mind 272

NonProfit PRO

JANUARY 4, 2023

Today's donors are savvy, skeptical and well-informed. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging? One way to do it is to go old school with word-of-mouth and align it with your fundraising.

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Fundraising Marketing Donor Results 297

Nonprofit Tech for Good

JUNE 6, 2020

7,008 survey respondents from 81 countries indicated in the survey that they had donated in response to the COVID-19 pandemic and some characteristics of these donors are listed below. It’s worth noting that 68% of the COVID-19 donors were female, 31% male. of COVID-19 donors are enrolled in a recurring giving program.

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Stats Donor India Survey 355

Nonprofit Tech for Good

MAY 10, 2020

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. •

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Practice United Kingdom email Websites 290