Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step.

Social Media 52

Social Media Metrics North Carolina Media 52

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. This plants a seed.

Support 52

Support Donor Community Retention 52

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Donor acquisition is the process of attracting new supporters and convincing them to donate to your cause through marketing efforts. Select communication channels and advertising platforms for the campaign.

Fund 52

Fund Donor Strategy Search 52

NonProfit Hub

APRIL 17, 2024

Supporters won’t read your blog just because they have a relationship with your nonprofit—they want to engage with informative, interesting content that actively furthers their understanding of your cause. Add authenticity by using unposed images of real community members rather than stock photos. Simple language free of jargon.

Practice 36

Practice Organization Nonprofit Content 36

Nonprofits Source

MARCH 27, 2023

Add alt text to images, avoid flashing colors and illegible text, and properly use headings to organize content. You can also use high-contrast colors in the site’s design, avoid abbreviations and misspellings that might cause screen readers to mispronounce words, and use captions for images with embedded text.

Charity 78

Charity Marketing Online Tips 78

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. On average, direct mail has an open rate of 57.5% Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

TechImpact

JULY 16, 2014

Image courtesy of Fundraiser Help. Why are Americans donating more to charitable causes more than ever before despite the severe economic climate of 2013? In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.”

Donor 237

Donor Effective Fundraising Blackbaud 237

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Personalize these email campaigns to make donors feel appreciated and connected to your cause. Problem solve. Introduce a challenge that your character faces.

Marketing 52

Marketing Tips Influence Nonprofit 52

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

Campaign 52

Campaign Guide Fundraising Storytelling 52

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 8) Embrace Cause Awareness and Giving Days.

Practice 339

Practice Online Fundraising Nonprofit 339

Bloomerang

SEPTEMBER 27, 2023

Sometimes a surprise donation request has value A study of around 6,000 participants from the Journal of Public Economics found that alerting the participants to the upcoming ask for a donation decreased click-through rates. We’re all busy but it’s your job to keep your cause top of mind.

Gift 103

Gift Celebrate Goal Donor 103

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. Facebook remained the most important social media platform for nonprofit causes. Nurture donor relationships through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Top Nonprofits

JULY 26, 2021

There are many nonprofits out there that champion worthwhile causes, and standing out from the crowd at every point along your supporters’ path to becoming donors is key for building long lasting relationships. Your nonprofit likely takes a multi-channel approach toward fundraising. Create a consistent experience for your supporters.

Donation 111

Donation Nonprofit Gift Channel 111

Neon CRM

AUGUST 11, 2023

Other data will help you personalize your donors’ future experiences, like: The program or fund they supported Their donation amount Which channel inspired their gift (did they give by email? But there’s a catch: Collecting extra data is useful, but adding additional fields to your donation form will decrease your conversion rates.

Retention 98

Retention Donor Gift Template 98

Bloomerang

JULY 26, 2021

Are you using video and/or compelling images to tell relevant stories? . You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Start small by focusing on just a few of the most relevant platforms to your cause and constituency. A phone call?

Strategy 142

Strategy Online Fundraising Plugin 142

Allegiance Group

FEBRUARY 27, 2024

These insights can give you a clear picture of what parts of your website — pages, images, forms, buttons — are working to drive conversions and which ones need some help. You can then determine the points in the journey that are causing friction or maybe a bit cumbersome. You’ve Switched to GA4 — Now What?

Analytics 52

Analytics Google Fundraising Track 52

Greater Giving

FEBRUARY 25, 2021

Studies have shown websites that include a video message are 53 times more likely ( Insivia ) to reach Google’s front page than those who don’t, and video can boost conversion rates by up to 80% ( Unbounce ). Use powerful images in your video to demonstrate the significance of your need so your viewers will witness it through their own eyes.

Video 87

Video Nonprofit Images Awareness 87

Achieve

AUGUST 6, 2021

This is down to something called “social proof”—knowing our friends and family are invested in a cause inspires generosity! Now, imagine that I’ve replaced that generic copy with a personal story that shares why I’m raising money for this particular cause. After the 5-day mark, page completion rates drop to almost nothing.

Badge 100

Badge Fundraising Social Media Raise 100

sgEngage

FEBRUARY 14, 2024

Creating a bridge between your social media and nonprofit website can help set up two-way traffic between these two key channels, allowing you to increase your social media follower count and organic traffic on your site. If you already have a featured image on this blog post, reuse the same one in your social media content.

Social Media 76

Social Media Integration Websites Media 76

Nonprofit Tech for Good

NOVEMBER 7, 2020

There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause. Tailor your most compelling narratives for different channels to share them widely. For the feature image, they used a photo of Rani looking directly at the camera.

Channel 247

Channel Sierra Leone Story Digital 247

Media Cause

FEBRUARY 28, 2022

What actions do you want them to take––and more importantly, are those actions realistic with someone who has recently been introduced to your cause? Every cause has multiple reasons why someone should care, and depending on the size and structure of your organization, some may have more internal weight and priority than others.

Content 105

Content Test Student Audience 105

Allegiance Group

NOVEMBER 2, 2023

These buttons serve as a gateway to the valuable content that your organization shares through its social media channels. This cohesive approach enables your supporters to contribute to your cause with just a few clicks. Research has shown that the human brain retains information more effectively when presented repeatedly.

Websites 52

Websites Calendar Registration Nonprofit 52

Nonprofit Tech for Good

FEBRUARY 8, 2012

Add charity ratings graphics to your “Donate Now” landing page, if applicable. Create a YouTube Channel/Google Account. Design your YouTube Channel. Create an Animoto Account and apply to Animoto for a Cause. Design a custom banner, sidebar column image, and video page banner, if applicable. 3) YouTube.

Social Media 266

Social Media Social Media Tech 266

Allegiance Group

JUNE 7, 2023

These hardships make it even more challenging for nonprofits to conduct successful fundraising and encourage donors to give more to their cause. Take a look at your existing supporter base, seeking out ways you can cultivate stronger relationships with the people and organizations that have invested in your cause.

Donation 52

Donation Practice Fundraising Gift 52

DipJar

SEPTEMBER 12, 2022

After you’ve conducted research and feel confident about who is most likely to donate to your cause, you can segment those donors into groups based on their common characteristics. Channel preference (social media vs. email). Gather past content from a specified time period and channel. Identify your distribution channels.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Get Fully Funded

NOVEMBER 14, 2022

We have a 74% success rate helping these families find permanent housing, and 62% of the women in our program end up being able to go to school. You need to become comfortable asking people for help in supporting your cause. You’re connecting people with causes they care about. Remember, you’re not begging. Look at her eyes.

Storytelling 139

Storytelling Fund Raise Music 139

Qgiv

JANUARY 24, 2024

Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: a solid fundraising strategy. A successful fundraising strategy uses a multi-channel approach to spread awareness of your mission, announce important event dates, and reach wider audiences.

Practice 52

Practice Strategy Guide Fundraising 52

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Put a human face on the cause through case studies, testimonials, and videos. Focus on optimizing donation channels for mobile.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause.

Social Media 52

Social Media Media Guide Social 52

Bloomerang

JUNE 1, 2022

This helps put a face to your appeal and generate empathy for your cause. Show donors how their gift will impact your cause (i.e. For instance, you might group supporters based on their engagement level, recency and frequency of giving, or preferred communication channel. Wrap it up with a call to action.

Guide 109

Guide Giving Nonprofit Metrics 109

Whole Whale

APRIL 14, 2022

Canva is a great tool for designing images. Think a walk-a-thon meets those highway sponsorship programs: Get supporters to sponsor teams at a rate of $X per pound of trash collected. Inspire your supporters to channel their inner Joey Chestnut and stuff their face for good. Climb for a Cause. Stretch for a Cause.

Ideas 98

Ideas Fundraising Movie National 98

DNL OmniMedia

DECEMBER 15, 2020

In general, the open rate for nonprofit emails ranges from 15-18%. While we know that it’s significantly more beneficial to retain a donor than acquire a new one, we also know that the first-time donor retention rate is less than 20%. You’re an expert on your nonprofit’s cause. Additional marketing channels.

email 52

email Guide Marketing Online 52

Neon CRM

NOVEMBER 14, 2023

Donor Loyalty: Recurring donors tend to be highly committed to your cause. Retention rates for recurring donors are much higher than their one-time counterparts—they often stick around for years! Acknowledge their ongoing commitment to your cause. Do everything in your power to ensure that doesn’t happen!

Donation 52

Donation Gift Platform Nonprofit 52

Qgiv

JUNE 10, 2022

A reality, though, for many nonprofits is that they have a hard time marketing their fundraising needs and getting a diverse portfolio of people to invest in their cause. Encourage your donors to engage in a virtual 5K or a challenge like No Shave November , or the ALS Ice Bucket Challenge to raise money for a critical cause.

Digital 52

Digital Marketing Online Fundraising 52

Tech Soup

MARCH 21, 2017

December is often the best time of the year to raise money, but it is also usually the time when email unsubscribe rates are at their highest. This high unsubscribe rate during December is just one symptom of the challenge of donor fatigue and ultimately of donor retention. Image : prasit2512 / Shutterstock. spanhidden.

Donor 48

Donor Retention Rate Channel 48

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. 416% Engagement Rate . Is it too often? Too infrequent?

Social Media 52

Social Media Media Hints Social 52

Qgiv

DECEMBER 15, 2021

It makes sense that animal organizations are the second most popular type of organization people want to support—right behind youth and family causes, and tied with medical research organizations. In fact, you can easily add your logo, custom images, and videos with Qgiv’s fundraising platform. Promote Your Donation Page .

Raise 52

Raise Money Donation Practice 52