Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. When you build your strategies around community, personalization, adaptability, and automation, you can create a campaign that resonates with your constituents. That is a website marketing campaign making an impact.

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Bloomerang

JUNE 26, 2023

Coming in highest was email campaigns, with 88.6% In this article, we break down the reasons why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to your advantage starting today. Donors want to know that they are making a positive impact.

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EveryAction

MAY 15, 2017

Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. In the last week of the year, just as EOY pushes reach their peak, spam rates doubled from 2015. Want to learn how to improve your deliverability rates?

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Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

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NetWits

APRIL 5, 2013

Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. Epsilon and The Email Institute’s Q3 2012 report indicated overall click-through rates have fallen from 5.5

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Bloomerang

JANUARY 3, 2022

I hope that you smashed your goals and are currently basking in the glow of knowing that you’ll be making an even bigger impact in 2022. . After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign .

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Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. adding in new keywords, updating ad copy, etc.) adding in new keywords, updating ad copy, etc.)—more

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Candid

OCTOBER 17, 2022

You’ve probably been bombarded lately by expert advice on what to do for GivingTuesday campaign. This is the biggest day for donors to research nonprofits they want to support, whether to simply check legitimacy or to dive deeper into mission and impact. Showcase your impact. Donors want to know that you are making an impact.

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Greater Giving

NOVEMBER 10, 2022

In capital campaigns, board giving matters. We’ve seen that contributions from board members often account for 20% or more of a campaign’s total donations. If you make board giving a part of your capital campaign planning from the start, you’ll help ensure your campaign gets off to a powerful start. Your executive or.

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Qgiv

JUNE 23, 2021

Think carefully about the cost of your fundraising activities and the long-term impact your nonprofit potentially has on your community. Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Timeline for the campaign.

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Qgiv

APRIL 23, 2021

Add impactful images or videos and text to your donation form and landing page! What is an impact statement? How can I show visual impact? An impact statement is your organization’s story about your influence on the community. Adding images directly to your donation form is another great way to show visual impact!

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Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. As you plan your direct mail donor acquisition campaign, keep the following tips in mind. Use direct mail as an opportunity to be a storyteller and put your impact on paper.

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Neon CRM

SEPTEMBER 27, 2023

Looking to level up your nonprofit membership renewal campaign? We’re going to take a deep dive into some practical steps you can take to make your next membership renewal campaign a success. What Will Make a Membership Renewal Campaign Successful? What Makes a Membership Renewal Campaign Successful?

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Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Share the good news of any preliminary results you have from your Giving Tuesday campaign, such as how much you raised or any challenge matches you’ve met. 4) Week Three: Give An Impact Update.

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Qgiv

OCTOBER 18, 2022

Email Fundraising Campaign Strategies for Giving Tuesday. Before you start planning your Giving Tuesday email campaign, take a look at your email analytics. Check out past emails you’ve sent your donors and look at emails with high open and click-through rates. Determine your email campaign schedule. Segment your donors.

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Neon CRM

MAY 31, 2023

These are impressive levels of engagement, meaning all nonprofit teams should have a strategic plan for a GivingTuesday fundraising campaign each year. Along with many other nonprofit-specific email insights, we found that the average nonprofit has a 29.58% email open rate. You’re not stuck with one channel for every campaign.

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Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. 2) Conversion Rates. By increasing your conversion rate to 1.5%

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Metrics Digital Marketing Retention 318

Qgiv

OCTOBER 26, 2022

High levels of engagement lead to effective stewardship plans , increasing retention rates over time, and overall successful supporter relations. But did you also know that matching gifts can have a significant impact on your donor engagement efforts? As a nonprofit fundraiser, you’re likely familiar with these ideas already.

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Nonprofit Tech for Good

JULY 17, 2022

When you combine this higher annual giving level with the fact that monthly donors have much higher retention rates, you can begin to see why monthly donations are important. A recurring donation allows supporters to spread the financial impact of their giving across the entire year, lessening the acute financial effect.

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Qgiv

MARCH 11, 2022

As the relationship grows, you’ll learn their preferred means of communication, and with increased interaction, how to set up campaigns to have the most traction with your audience. Bottom-of-funnel activities – For increasing impact. And trust is what will make your campaign and efforts over time more effective.

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Saleforce Nonprofit

JANUARY 12, 2022

If we mobilized and rebranded as the “for-impact sector,” our purpose would become more clear, united by our mission to create positive change in our world. Jude drive the survival rate of childhood cancer patients from 20% to 80% since the hospital was founded in 1962 — how’s that for impact? There are 1.8

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Nonprofit Tech for Good

JUNE 22, 2021

By Korrin Bishop , writer at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. They set aside time daily to prepare themselves with actions such as: Learning about new tools to enhance their campaigns.

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Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. can work together to create more effective campaigns than either can alone. . At first glance, it’s easy to assume that traditional tactics such as. This guide will explore the. benefits of direct mail.

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DipJar

MAY 19, 2021

Through the Dip Challenge campaign, we hope to raise the funds needed to expand these programs to all regions of Maryland and make an even greater impact.”. The Pathfinders for Autism 2021 Dip Challenge Tour is a game-changing new campaign to promote awareness and raise $1 million to expand its reach across the state of Maryland.

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Maryland Campaign Baltimore Fundraising 98

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Tips, Templates, and Best Practices for Your Giving Tuesday Campaign.

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Strategy Fundraising Social Media Nonprofit 274

NTEN

APRIL 24, 2014

Fundraisers, are you ready for your annual campaign? He wrote: “If there is a fundraising campaign in your organization’s future, you may be thinking about taking a few steps to get your staff and stakeholders ready. Need some inspiration? You can read the full blog post here. Use the promo code: NTEN50 when you check out.

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Campaign Impact Fundraising New York 82

Neon CRM

DECEMBER 6, 2023

First, you’ll learn how to calculate your donor retention rate, and then you’ll uncover some specific steps you can take to keep new donors engaged with your organization in the coming months. The Donor Retention Rate Formula If donor retention is a priority for you, it’s important to know how to calculate and track your donor retention rate.

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Byte Technology

NOVEMBER 18, 2015

And yet, many non-profits aren’t leveraging one of the most tried-and-true methods of communication: an effective and well-planned email campaign. Here, Haydon gives five ways to truly optimize your email campaign and ensure your organization reaches that $40-$1 ROI—and perhaps even surpasses it.

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Nonprofit Tech for Good

OCTOBER 29, 2022

By Allan Torres , Digital Marketing Specialist at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Highlight the impact of your work and provide them an avenue right then and there to join your cause.

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The MatrixFiles

JANUARY 18, 2024

These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing. Sometimes this is done innocently, but can have a big impact for your org. Most bulk email senders, such as MailChimp, HubSpot, Constant Contact, Campaign Monitor, etc.,

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Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Sending email newsletters with an attachment is an absolute worst practice that is common with BCC email campaigns.

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Classy

MARCH 26, 2021

The capabilities of your online fundraising platform have a massive impact on your overall success, and platforms like Classy can help you connect with your supporters effectively and efficiently online. Harness the power of setting campaign goals. . Download Now: The Plan Your Campaign Field Guide. .

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Campaign Tips Fundraising Online 59

Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Now your team can boost your open rates to 37% just by adding video! 4) Find new, creative ways to show impact. 6) Secure matching gifts for your next fundraising campaign.

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Nonprofit Tech for Good

APRIL 15, 2020

As an example, see the primary donation page for the Humane Society of the United States : However, to effectively promote your monthly giving campaign in print, in email, and on social media, you need an additional donation page with a unique URL where monthly giving is the only option. 7) Add giving impact statements.

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Nonprofit Tech for Good

DECEMBER 2, 2023

A lot of time, effort, and preparation goes into ensuring end-of-year campaigns produce all the funds needed for organizations to sustain their important missions. Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. December is an important month for nonprofit fundraisers.

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Forum One

JULY 13, 2021

To break down the effects of these changes, let’s review three sources of data commonly used by mission-driven organizations that are impacted by Apple’s changes, where you can expect to see these changes in your reporting, and how your organization can adapt to the changes. Declining email open rates. Fewer return visitors.

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Candid

NOVEMBER 14, 2023

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. Bring your supporters together to build stewardship and celebrate the impact you make as a community. Plan your post-Giving Season retention activities as part of your campaign—not an afterthought.

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