Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

Step 2: Share Across Channels. With everything connected, now you can start thinking about ways to strengthen the bonds between your online channels, which encourages your supporters to move between them and to connect with you in multiple ways. Track how supporters are engaging with you through various channels online.

Social Media 101

Social Media Content email Websites 101

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. In fact, the end of the calendar year is also a significant source of the funds raised online for nonprofits. Research by Target Analytics looked into donors and the channel flipping that they do.

Online 90

Online Fundraising Offline Blackbaud 90

NetWits

DECEMBER 2, 2010

You will also want to ensure that online communications are coordinated with offline communications such as direct mail efforts. Donors that we communicate with through multiple channels, especially channels that deliver a consistent message, have been found to be much better long term supporters. Next, Determine Who to Contact.

email 149

email Marketing Mail Metrics 149

Bloomerang

JUNE 1, 2022

31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. For instance, you might group supporters based on their engagement level, recency and frequency of giving, or preferred communication channel. Direct mail is the most popular year-end giving marketing method.

Guide 108

Guide Giving Nonprofit Metrics 108

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. On the Ground Engagement: What will you ask people to do offline? Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

Connection Cafe

SEPTEMBER 23, 2010

Make a calendar – outline all activities you want to share, plan activity that integrates with overall organization messaging and schedule them in advance (tip: make a calendar). Integrate – as in, integrate social media with other channels such as email, direct mail, web content and offline activity to maximize success.

Social Media 54

Social Media Tips Media Social 54

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. In 2009 Volunteers of America looked to get more out of their online fundraising program by tapping into the power of integrated online and offline fundraising. How’d they do it? What were the results?

America 24

America Results Volunteer Offline 24

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

NonProfit Hub

MARCH 17, 2014

Plus, it’s something that spans both the online and the offline worlds, and can put your organization clearly on people’s radars in a very positive fashion. In a world where social media rules, we have all become brands ourselves and everything that we say and do on social channels ultimately tells others what we’re all about.

Build 76

Build NPO Nonprofit Offline 76

Amy Sample Ward

JUNE 24, 2010

This interview is part of her virtual book tour; check out the full calendar of events. What’s the difference between online and offline marketing – or is there one? With so many options for tools, products, and channels today, how do organizations keep marketing to a reasonable budget (while still making a big splash)?

Interview 140

Interview Marketing Guide Attitude 140

Connection Cafe

DECEMBER 8, 2020

Start with their past preferred communication channels. It enables you to reach potential supporters who you never would’ve crossed paths with offline. An up-to-date calendar. By maintaining an up-to-date calendar, you enable supporters to work your organization into their busy day-to-day schedules. Personalized Outreach.

Practice 33

Practice Donation Online Fundraising 33

Qgiv

JANUARY 16, 2024

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. OnceHub can integrate with different calendars and communication tools to help you synchronize and update scheduling across your platforms.

Software 52

Software Tools Management Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2009

One of the approaches I've been thinking about lately is how professional learning through social media channels can be put into practice by using listening (and engaging techniques) for program development. It is difficult because you have shift gears from your Outlook calendar, answering emails, getting tasks done mind shift.

Social Media 63

Social Media Culture Personal Social 63

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Once you’ve identified your objective, audience, and messaging, you need to repurpose and re-imagine content across channels including email, social sites, mobile, web site, print, and mainstream media. My favorite tip was that Holly shared her Editorial Calendar Template spreadsheet. View more presentations from Janet Fouts.

Social Media 100

Social Media Effective Media Social 100

Connection Cafe

FEBRUARY 2, 2012

Let's say your development director owns offline marketing and your director of communications owns online marketing and online giving. Or, bring together your communications and development teams to align offline production schedules with online message planning. Yes, your offline folks need to know 4-6 months in advance.

Offline 34

Offline Attitude Structure Culture 34

Connection Cafe

AUGUST 21, 2015

Look at your calendar of emails and plan what donor groups should get what emails. Send Multi-Channel Thank Yous. Take it offline & old school. As an added bones, offline gratitude helps you stand out from the crowd. Will they be designed better? Segment and Test. Know before you send the email who it should go to.

Campaign 20

Campaign Spam Test Offline 20

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? Go through what metrics are meaningful to you (and no, these are not universal for every organization) and define them per channel/tactic. Measuring the return on investment for any organizational effort is a standard of doing business.

ROI 51

ROI Social Media Measure Metrics 51

sgEngage

AUGUST 2, 2022

For many nonprofits this day has become their biggest giving day, and a “can’t miss” holiday on the calendar. That means obvious buttons or links in your emails, and vanity links or QR codes if you are linking to forms offline. Go multi-channel. Paid social media ads are also a crucial channel to acquire brand new donors.

Channel 73

Channel Offline Calendar Gift 73

Achieve

JANUARY 31, 2022

If you only engage with your supporters via one digital communication channel, such as just Facebook or Instagram, you might find that you’re starting to repeat yourself or your post formatting is getting stale. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail. millennials.

Digital 105

Digital Communication Tips Virtual 105

M+R

JANUARY 31, 2023

As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offers, and other strategic and tactical choices. Offline, you can find her biking in the Berkeley hills and baking her top-secret chocolate chip cookie recipe. Let’s dig in!

Fundraising 106

Fundraising Gift Digital Trend 106

Achieve

JANUARY 31, 2022

If you only engage with your supporters via one digital communication channel, such as just Facebook or Instagram, you might find that you’re starting to repeat yourself or your post formatting is getting stale. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail.

Digital 52

Digital Communication Tips Virtual 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. It has been applied to specific social media channels – for example Twitter Ladder or Facebook Ladder or to describes different levels of engagement across channels. Promote Facebook through other channels online and offline. Use a custom landing page.

Facebook 101

Facebook Network Metrics Nonprofit 101

Nonprofit Tech for Good

JANUARY 30, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. Additionally, the app serves as hub to all other Google Apps, such as Gmail, Calendar, Docs, Reader, Voice, Maps, etc. This is a must-buy app if your nonprofit regularly tells your story through mobile photo-sharing. It is a must download!

Fun 272

Fun Resource Mobile Social Media 272

Tech Soup

JULY 6, 2017

Open Data Kit helps you collect and manage data through a mobile app that works offline. Franz bundles all your messaging apps, be it different Slack channels or Facebook Messenger, WhatsApp, LinkedIn, and even Gmail, into one app. However, there are some alternative calendar tools. Open-Source Tools. We all miss Sunrise!

Product 52

Product Tools Open Source Alternative 52

NonProfit Hub

SEPTEMBER 1, 2015

5) Plan Your Campaign Calendar. Now that you have your goals, tactics and narrative in place, it’s time to put it all together and plan your calendar. As you populate your calendar, think about the following: Your launch date. What about offline plans? But don’t stop there, polish off your visual storytelling too.

Campaign 28

Campaign North Carolina Fundraising Calendar 28

Bloomerang

DECEMBER 10, 2021

And I’m not talking about specific donor, I’m talking about in terms of your work calendar. But I think it’s okay to say tell me about your calendar, when you think about this, so that I can be on top of that, so I know when to engage with you. Andy and Harvey, are you cool taking questions maybe offline, online?

Money 105

Money Question Raise Video 105

Bloomerang

APRIL 9, 2021

She’s got an awesome YouTube channel where she does a lot of free trainings as well. Although my fiscal year was in October, the calendar year worked and I would do it in January. There’s a ton of questions here, but can people reach out to you offline? And it’s also certified by the Harvard Business School.

Roles 118

Roles Resource Develop Video 118

Nonprofit Tech for Good

JULY 28, 2013

Ideal for organizing regional chapters, activists, or special events, Meetup makes it easy for nonprofits to organize supporters online to then meet up face-to-face offline. Additionally, the app serves as hub to all other Google Apps, such as Gmail, Calendar, Docs, Reader, Voice, Maps, etc. Meetup :: meetup.com.

Free 280

Free Mobile Nonprofit Map 280

Nonprofit Tech for Good

JUNE 3, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. Additionally, the app serves as hub to all other Google Apps, such as Gmail, Calendar, Docs, Reader, Voice, Maps, etc. This is a must-buy app if your nonprofit regularly tells your story through mobile photo-sharing. It is a must download!

Fun 272

Fun Resource Mobile Social Media 272

Nonprofit Tech for Good

AUGUST 27, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. Additionally, the app serves as hub to all other Google Apps, such as Gmail, Calendar, Docs, Reader, Voice, Maps, etc. This is a must-buy app if your nonprofit regularly tells your story through mobile photo-sharing. It is a must download!

Web 258

Web Tools Free Social Media 258

Nonprofit Tech for Good

DECEMBER 27, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. Additionally, the app serves as hub to all other Google Apps, such as Gmail, Calendar, Docs, Reader, Voice, Maps, etc. This is a must-buy app if your nonprofit regularly tells your story through mobile photo-sharing. It is a must download!

Web 279

Web Tools Free Mobile 279

Pamela Grow

JANUARY 14, 2021

Multichannel donors are worth more than three times more than online-only or offline only donors. Getting your donors to give in multiple channels is a way to not only increase short-term revenue but long-term as well. Download your new Fundraising & Marketing Calendar to keep you on track. The research is clear.

Culture 82

Culture Nonprofit Gift Donor 82

Nonprofit Tech for Good

JUNE 3, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. Additionally, the app serves as hub to all other Google Apps, such as Gmail, Calendar, Docs, Reader, Voice, Maps, etc. This is a must-buy app if your nonprofit regularly tells your story through mobile photo-sharing. It is a must download!

Fun 100

Fun Resource Mobile Social Media 100

Care2

JUNE 29, 2009

While these numbers may seem alarming, it’s common to see a decrease in donations and donors in Q1, since it’s the slowest fundraising period in a calendar year. The decline in donors accelerated even faster due to the recession and a 13% decrease in new donors.

Social Media 31

Social Media Advocacy Fundraising Online 31