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10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. A social media content calendar will help you to stay on track by planning ahead what you need to post and when.

Calendar 275
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 235
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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169
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3 Membership Engagement Strategies to Try Today

Neon CRM

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission.

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Pairing Advocacy and Fundraising: The Peas and Carrots of Digital Engagement

Media Cause

Direct fundraising asks are part of a well-rounded digital calendar. Plus, these non-financial asks will get your email list in the habit of opening and reading your sends, not just deleting them from their inbox — and that includes the hard asks on Giving Tuesday. Email Cadence. So is “daisy chain” fundraising, as discussed above.

Advocacy 101
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Your Guide to a Nonprofit Self-Audit of Your Marketing Plan

Get Fully Funded

What can you do to improve the metrics that matter? Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Just focus on your audience—donors— and how successful your platform or channel is at eliciting the desired response—donations. What’s working? Is it engaging?

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

Channel preference (social media vs. email). Gather past content from a specified time period and channel. Then, assess relevant metrics to see which types of content receive the most engagement. Create a content calendar. Identify your distribution channels. Email open rates, click-through rates, and conversions.