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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Create your year-end campaign calendar.

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Earn More Giving Tuesday Donations with Multi-channel Marketing

Qgiv

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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The complete year-end guide to maximizing matching gifts

EveryAction

from our friends at Double the Donation The final few months of the year hold great significance for nonprofit organizations as a critical time for fundraising. Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits.

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The end of year-end 2022

EveryAction

From GivingTuesday to the start of the new year, nonprofits are focused on communicating with donors, sharing the organization’s successes and plans for the year ahead, and meeting their fundraising goals so they can be ready to power their purpose when the calendar flips. 24 through 31.

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Nonprofit Marketing: The Ultimate Guide

Qgiv

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Fundraising beyond GivingTuesday: 5 tips to maximize year end giving 

Candid

As nonprofit professionals, we wait and hope all day that this is the year our campaign will go viral and bring in millions of dollars in donations. And then the following day, many small, new, or unknown (due to lack of social capital) nonprofits feel defeated because they didn’t get the donations they’d hoped for. Sound familiar?

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