article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once.

article thumbnail

Direct mail built the conservative movement. Can influencers beat it?

M+R

As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads. The postcard and the stamp from direct mail campaigns are replaced with a TikTok video and an ads budget. Enter: influencers. Looking for benchmarks?

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Free E-Book: NetworkforGood Giving Day Planning Guide

Beth's Blog: How Nonprofits Can Use Social Media

They’ve just published this terrific, free e-book with lots of tips and planning templates to help your organization decide whether to participate. The e-book is written by Jamie McDonald , the Chief Giving Officer of Network for Good and the Founder of GiveCorps. million in a day on #GivingTuesday 2013.

Guide 108
article thumbnail

How to Promote an Event on Instagram to Boost Attendance

Bloomerang

When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day. Conduct a lineup countdown.

Contest 90
article thumbnail

Year-End Fundraising Basics: From Donor List Vitality To Finding The Best Angle For Your Creative Content

Bloomerang

The answers to those questions can fill entire books, but at the very least it will take time and hard work to make sure you get the support you would hope for this fall and winter. For example perhaps it would work well as a video? An online showcase video is relatively easy to outsource or do in house. Try to: Revise.

Content 87
article thumbnail

How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. If you can create a short video, even better. Keep the video to about 30 seconds or less. Remember, you have 10 seconds!).

article thumbnail

5 Examples of Non-Profits Using Cats…and a Dog in Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Note From Beth: The cartoon above is from my book, “ Measuring the Networked Nonprofit ,” and was alluding to what I call the “ Cute Animal Theory ” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel. Cats Protection – Video Guide to Moggy Behaviour.

Examples 106