Care2

AUGUST 22, 2013

Convene online marketing meetings with key department representatives (Fundraising, Programs, etc) twice each month to plan out upcoming initiatives in the annual online marketing calendar, divide up tasks, and review progress. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

Online 71

Online Tips Calendar Test 71

Get Fully Funded

MARCH 14, 2022

You probably want a News page for your blog (if you plan to have one), which will help you keep your site fresh. A well-defined brand supports your marketing and fundraising efforts and lets people know instantly what you’re about. Test every page of your website and make sure it displays correctly on a phone.

Profit 124

Profit Websites Build Work 124

Connection Cafe

APRIL 29, 2014

Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Are they tweeting or yelping or blogging or reading magazines? Make sure testing is part of your day-to-day process. Do some science.

Marketing 37

Marketing Donor Michigan Test 37

Pamela Grow

DECEMBER 14, 2023

Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. Weave storytelling through different aspects of your website, such as your blog, donation page, about page, and community testimonials page. Conduct A/B testing. Understand your audience.

Tips 59

Tips Storytelling Images Camera 59

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Bloomerang

AUGUST 28, 2021

If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir. If you’re watching the recording, I hope you’re having a good day no matter when and where you are because we are here to talk about end-of-year fundraising. Rachel: Absolutely. .

Video 77

Video Fundraising Guide Test 77

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Google Grants can be a great fundraising option for almost all nonprofits. Writing additional pages and blog posts is often a good idea as is keeping SEM and SEO in mind as you do so.

Google 355

Google Grant Guide Nonprofit 355

Nonprofits Source

NOVEMBER 3, 2017

One nonprofit used online channels to surpass their year-end fundraising goals. Google’s mobile-friendly test tool is a quick way to check whether or not your pages are optimized for mobile devices: 7. I would recommend testing your LSI words using a keyword difficulty tool like SpyFu to assess potential ranking opportunities.

Beginner 91

Beginner Digital Marketing Guide 91

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

sgEngage

NOVEMBER 30, 2023

Write an Inspirational Press Release Take the “working backwards” philosophy to its conclusion by writing a fictional press release with a headline that gives you shivers, one that celebrates your future accomplishment made possible by your innovative mindset.

Nonprofit 94

Nonprofit Adopt Chart Press 94

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Is your audience most receptive to certain headlines or promotional offers?

email 89

email Marketing Strategy Fundraising 89

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline.

Donation 56

Donation Headline Fundraising Images 56

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) They might even make a donation or two.

Google 31

Google Grant Adwords Social Media 31

sgEngage

AUGUST 23, 2023

Capture attention with your headlines. Luckily, Google offers a feature that will cycle through headlines and descriptions. You need to inspire donations, fundraising event sign-ups, volunteer registrations, and other actions to make the Google Ad Grant worthwhile. Funnel users toward a specific action.

Grant 68

Grant Google Guide Management 68

Nonprofits Source

SEPTEMBER 8, 2017

In this link roundup, we’re looking at email marketing strategies for year-end fundraising success! When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Razoo answers this question by offering a step-by-step guide to fall fundraising.

email 45

email Marketing Strategy Fundraising 45

Connection Cafe

FEBRUARY 2, 2014

Here are this week’s nonprofit highlights: Want to know The real secret to great fundraising writing ? Jeff Brooks shares more on the topic, and how you can write like Neetzan Zimmerman, in his Future Fundraising Now post. On the #fundchat blog, Brandan Kinney shares BlueHost’s infographic on Social Media for Social Good.

Headline 32

Headline Retention Review Social Media 32

NonProfit Hub

AUGUST 12, 2021

Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? Many nonprofits have a single online donation page linked from dozens of buttons, blog post links, social media posts, and even paid ad campaigns. Testing is the best way to discover which messages resonate.

Donation 92

Donation Question Effective Test 92

Get Fully Funded

AUGUST 1, 2022

Meaningful numbers will show the donor you’re doing your job and that builds trust which is the backbone of donor-based fundraising. Check out the Fundraiser’s Paradox from Bluefrog Fundraising. Comment on your blog post. Good fundraising requires a balance of asks and non-asks. Thanks to you. Good images.

Newsletter 124

Newsletter email Create Template 124

Connection Cafe

APRIL 13, 2018

If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline.

Education 23

Education Fundraising Mail Offline 23

NonProfit Hub

AUGUST 12, 2021

Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? Many nonprofits have a single online donation page linked from dozens of buttons, blog post links, social media posts, and even paid ad campaigns. Testing is the best way to discover which messages resonate.

Donation 41

Donation Question Effective Test 41

Nonprofits Source

MARCH 21, 2018

They bring together America’s fundraisers on one page, showing off their success whilst displaying how anyone can help them. Nonprofits can teach us a lot about how best to use social media, whether to promote an ecommerce business, a blog or simply for personal use. Facebook Fundraising Tools. What We Can Learn. Conclusion.

Social Media 109

Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2007

Here's his definition: A Widget is a piece of code that enables a non-technical website publisher to pull in data and a display for that data from another website, so they can have, say, news ticker headlines or a personal horoscope, or local weather or an RSS feed. Does your web site or blog publish excellent content on a regular basis?

Screencast 50

Screencast Widget NTEN Badge 50

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Your blog is your gift to them, as well as to yourself. Every dollar helps.

Story 54

Story Nonprofit Social Media Content 54

Connection Cafe

AUGUST 4, 2017

It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Median Online Gift Size was $178 in 2016: Online gifts tend to be larger than traditional offline fundraising gifts, especially direct mail giving. Test different ask amounts with different groups.

Gift 41

Gift Online Statistics Trend 41

Connection Cafe

AUGUST 21, 2017

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. Create Personalized Online Fundraising Appeals . Once you have the answer, create special opportunities like: DIY fundraising campaigns.

Gift 27

Gift Digital Online Pledge 27

Nonprofits Source

FEBRUARY 25, 2017

But I also blame the substanceless blogs showing off the “ amazing ” results of inbound marketing. “ Anyone can blog. No, blogging itself isn’t hard. The challenge is understanding the purpose of your blog and then executing on that purpose. When I first started in marketing, I sucked.

Content 40

Content Leadership Marketing Files 40

The Storytelling Non-profit

DECEMBER 5, 2021

Maybe you have a case of writer's blog or just feel like the inspiration has run dry. I also like the fact that the content is separated very clearly by topics such as “fundraising,” “news,” and “shop online.” But what I really want to highlight is how they divide up the newsletter sections with great headlines.

Newsletter 62

Newsletter Charity Headline Learning 62

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 7, 2006

There are three general types of sources to find widgets to install on your organization's blog or web site: 1. So, if you are already using one of those services and want to integrate content onto your blog, check on their web site first. There are also some creative ways to build community (or create silos) using search on your blog.

Widget 50

Widget Typepad Badge Aggregator 50