Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
The truth is that fundraisers must sort out when and how to message their constituents using positive, negative, or a blend of both. Or, like Feeding America, you can build donor preferences into your website , a smart fix. The truth is relative So, what’s a fundraiser to do? Customized appeals always raise more revenue.
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