Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? I didn’t understand it until I read the conversation on Twitter. No one knew what I was talking about.

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Benchmark Network Learning API 95

Nonprofit Tech for Good

JANUARY 9, 2020

Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, Digital Storytelling to Access, Attract and Activate U.S. International organizations planning their fundraising strategies for the new decade and looking for new funding sources may be wondering how to maximize their success in attracting U.S. Please follow Ms.

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Storytelling Accessibility Activities Active 260

Nonprofit Tech for Good

APRIL 18, 2017

Source: 2016 Luminate Online Benchmark Report. 32% of NGOs worldwide have a written social media strategy and 34% have paid for advertising on social media. For Every 1,000 email subscribers, nonprofits have 428 Facebook followers, 141 Twitter followers, and 39 Instagram followers. Source: 2017 Benchmarks Study.

Social Media 258

Social Media Stats Mobile Technology 258

NTEN

APRIL 3, 2012

Another NTC means more great studies about nonprofit technology released, including the 2012 " Nonprofit Social Networking Benchmarks Report." official Twitter accounts Nonprofits told us they spend an average of $3.50 per new Twitter follower. for yourself: > Download the 2012 Nonprofit Social Network Benchmark Report.

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Social Network Benchmark Network Report 91

NetWits

APRIL 4, 2012

The 2012 Nonprofit Social Networking Benchmark Report was released at 12NTC yesterday and it’s already stirring up discussions about how nonprofits are leveraging social networks as part of their fundraising and communications strategy. The Average Facebook & Twitter Communities Grow by 30% and 81%, respectively.

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Social Media Media Social Social Network 242

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising.

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Benchmark Advocacy Stats Mobile 72

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

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Benchmark Social Media Global Project 103

Nonprofit Tech for Good

NOVEMBER 29, 2014

2014 Nonprofit Benchmarks Study :: Download. 2014 Online Benchmark Report :: Download. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good is a step-by-step how-to guide for writing, implementing, and maintaining a mobile and social fundraising strategy for your nonprofit. .

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Social Media Report Media Australia 225

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

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Benchmark Facebook Report NTEN 60

Tech Soup

APRIL 17, 2012

NTEN, Common Knowledge, and Blackbaud just released the 2012 Nonprofit Social Networking Benchmark Report. The report is full of insights into how nonprofits are using social networks as part of their marketing, communications and fundraising strategies. The top 3 factors for success are: strategy, prioritization, dedicated staff.

Social Network 56

Social Network Benchmark Report Network 56

Whole Whale

NOVEMBER 10, 2021

So when conversations about mobile strategy come up, the idea of an app hammers the nail. As a reader of this, you’re probably in a decision phase around how to build out your nonprofit’s mobile strategy towards impact. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ).

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Mobile Build Benchmark Rate 96

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth.

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Metrics Benchmark Facebook Experiment 97

Nonprofit Tech for Good

FEBRUARY 7, 2017

The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. 72% have a Twitter Profile. Of those, the top three live reporting tools are Facebook (79%), Twitter (56%), and YouTube (23%).

Social Media 100

Social Media Stats Media Technology 100

Connection Cafe

JULY 21, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! 25% of nonprofit professionals have a documented content strategy. 69% of nonprofit organizations have someone in place to oversee content marketing strategy. Thank You!

Survey 46

Survey Content Benchmark Marketing 46

Nonprofit Tech for Good

SEPTEMBER 11, 2012

I’ve observed this phenomenon on Facebook, Twitter, LinkedIn, Myspace, and Foursquare. Large national and international nonprofits have little problem reaching this benchmark, but small and some medium-size nonprofits will. From there on out, the larger your community gets, the faster it grows.

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Web Social Social Media Myspace 250

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

Some examples: A follower on Twitter or someone you’re following. What I’m most interested is how to use social network analysis and the various tools to better understand your network on Twitter or Facebook or elsewhere. Using this information to shape and refine your social media strategy can make it more effective.

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Analysis Social Network Social Media Network 104

Nonprofits Source

MARCH 10, 2019

strategy on LinkedIn, most notably from Gary Vaynerchuk. If you’re skeptical don’t be because the strategy works. Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. At the very least this will give you a benchmark to reference your progress.

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Linkedin Marketing Strategy Work 49

Connection Cafe

JANUARY 11, 2017

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. The new Luminate Online Benchmark Report is a powerful asset that studies over 500 organizations and their online marketing and fundraising efforts. Just between us, I’ve grown to love analytics.

Benchmark 20

Benchmark Online Analytics Beginner 20

Nonprofits Source

APRIL 3, 2019

strategy on LinkedIn, most notably from Gary Vaynerchuk. If you’re skeptical don’t be because the strategy works. Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. At the very least this will give you a benchmark to reference your progress.

Linkedin 40

Linkedin Marketing Strategy Work 40

Connection Cafe

JULY 24, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! 25% of nonprofit professionals have a documented content strategy. 69% of nonprofit organizations have someone in place to oversee content marketing strategy. Thank You!

Survey 39

Survey Benchmark Content Marketing 39

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2019

As a member of a nonprofit fundraising team, you always have your eyes on a fundraising goal and are working to improve your online donor engagement strategy. . Now that you have the foundation, you can really begin to think about your peer-to-peer fundraising strategy. Raise it once it has been reached.

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Donor Online Fundraising Social Media 106

sgEngage

JUNE 30, 2023

Funding is the lifeblood of organizations so it is essential to have a strategy to consistently attract and retain supporters. According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 billion online, handled over 23 million transactions, and sent more than 3.3

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Beth's Blog: How Nonprofits Can Use Social Media

MAY 14, 2008

She also mentioned how they were beginning to experiment with Twitter. They are setting up twitter accounts linked to programmatic areas and affinity groups. I'm sure we'll see more particularly as Kevin Dando urged stations to get a twitter account with their name. For example, here's the arts programming account.

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Twitter Los Angeles Social Media Feeds 56

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. industry benchmarks. everything before lays the foundation, everything during and after helps you improve and change your strategy. Below is the live blog or the archive of the live blog.

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Social Media Map Strategy Media 102

Nonprofit Tech for Good

MARCH 15, 2015

2015 Nonprofit Benchmarks Study :: Download. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good is a step-by-step how-to guide for writing, implementing, and maintaining a mobile and social fundraising strategy for your nonprofit. For Nonprofits in the United States: 1.

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Social Media Report Media Fundraising 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2011

It think it rivals the YouTube video of Mariachi Connecticut performing for a beluga whale at Mystic Aquarium. Aquariums and Zoos (and animal welfare groups) may a key asset to leverage for their social media content strategies: cute animals. He hopes to create a reference point for new/improved twitter usage across the industry.

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Social Media Connecticut San Francisco Learning 94

Care2

NOVEMBER 17, 2013

40% use Twitter. 71% of Foundations Have No Formal Social Media Strategy. Yes, you read that right – very few foundations have actually taken the time to develop a formal social media strategy. Nonprofit Benchmark Studies Social Networking Technology Trends Web 2.0' 32% use YouTube.

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Social Media Foundation Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution. Other than that, it is important to have engaged fans in these networks (Twitter/FB) and you should see steady growth, but the number of fans or likes should not be your primary measure.&#.

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Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

Surveys can help get data to form a baseline, benchmark, or inform strategy. How have you used surveys as part of your measurement strategy? If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first. Surveys can also provide useful data to track progress along the way.

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Social Media Analytics Tools Media 95

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join?

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Social Media Twitter Action Advocacy 68

Whole Whale

AUGUST 25, 2021

As annual donation amounts keep increasing, what’s important is a killer strategy for your nonprofit to raise the most money while keeping in touch with supporters. Instead, nonprofits need to implement creative strategies to bring in donations as well as corporate matching gifts. Random but interesting facts Whole Whale Benchmarks.

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Stats Trend Mail Fundraising 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

This year, we updated the entire guide with new research, additional sections on goals and strategies, and information about using social media for advocacy and fundraising. Through tools like Facebook, Twitter or YouTube, you can post information, encourage comments and get feedback. Social media is a conversation the world is having.

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Social Media Guide Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. A few factors make UNICEF UK ripe for digital experimentation but with clear objectives:- We have a strategy to be digital first (a big part of my role is to lead this transformation).

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Sierra Leone Case Study Benchmark Comparison 126

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. Early returns show robust embrace of social media’s tried and true platforms like Facebook (used regularly by more than 92% of respondents) Twitter (@55%) and YouTube (@40%).

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Social Media Arts Social Attitude 106

Forum One

MAY 27, 2009

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. In this case.

Influence 52

Influence Social Media Internet Web 52

Forum One

JUNE 24, 2008

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. In this case.

Influence 52

Influence Social Media Internet Web 52

Forum One

JUNE 18, 2008

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. In this case.

Influence 52

Influence Social Media Internet Web 52