M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Related Links: Benchmarks UK is here! Sign up now

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Benchmark Data Map Help 99

M+R

OCTOBER 31, 2023

Sign-ups for the 2024 M+R Benchmarks Study are now live! The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. your responses with data from dozens of other nonprofits to create a set of averages, trends, and key metrics.

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Benchmark Studies Europe Info 52

Nonprofit Tech for Good

OCTOBER 27, 2019

The third edition of the Global Trends in Giving Report (the sister report to the 2019 Global NGO Technology Report ) will be published September 15, 2020 , and for the first time, we are conducting an open call for partners worldwide. Your organization has exclusive access to this data. Benefits of Partnership. How to Apply.

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Global Trend South Africa Report 205

Nonprofit Tech for Good

JULY 4, 2023

M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [ M+R Benchmarks ] The top three sources of website traffic are: Direct (22%) Organic Search (17%) Social (16%). M+R Benchmarks ] Average online gift and mobile giving.

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Statistics Websites Benchmark Drupal 246

Charity Village

FEBRUARY 3, 2023

Good Works invites Canadian charities to participate in the 2023 Canadian Direct Mail Benchmarks survey to share direct mail metrics and trends. Requirements for Participation Your organization should have a direct mail program that has been ongoing for a minimum of 3 consecutive years (since 2020 or prior).

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Benchmark Mail Survey Metrics 81

Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. Fortunately, there are solutions to help your nonprofit organization find new donors and retain your existing ones. What can fundraising professionals do to put 2023 back on track?

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Research Trend Help Benchmark 69

Nonprofit Tech for Good

APRIL 29, 2020

The data can be used to help your organization craft your next online fundraising and digital marketing strategy. 2018 Global Trends in Giving Report :: Download. Please take the 2020 Global Trends in Giving Survey !]. 2020 Nonprofit Communications Trends Report :: Download. 2020 Nonprofit Trends Report :: Download.

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Research Report Digital Marketing 332

Nonprofit Tech for Good

DECEMBER 19, 2017

JOIN] The Internet of Things for Nonprofit Organizations LinkedIn Group. Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. 2017 Global Trends in Giving Report. The Revival of Email. There are currently 6.3 billion by 2020.

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Trend Communication United States Online 278

Nonprofit Tech for Good

JULY 21, 2019

1% via text message ( Global Trends in Giving Report ). 53% of nonprofit staff who are extremely or somewhat satisfied in their current roles donate to the organization where they work ( World-Changing Work Report ). Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). 11% via direct mail/post.

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Stats Social Media NGO Media 279

Qgiv

OCTOBER 3, 2023

During this time, two of the biggest days for fundraising are Giving Tuesday and December 31st, and both days require dedicated strategies from your organization to maximize the amount of money you can raise! According to MR Benchmarks 2023 , both Giving Tuesday and December 31 saw a 13% decline in overall revenue compared to 2021.

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Trend Giving Social Media Gift 52

Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Identifying potential partners or collaborators Nonprofits can search for organizations or influencers who are running ads related to their cause.

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Library Influence Demographics Nonprofit 104

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

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Benchmark Studies Metrics Digital 64

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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Benchmark Digital Trend Report 62

Nonprofit Tech for Good

SEPTEMBER 17, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. How to launch and maintain an email marketing strategy that consistently engages donors and supporters.

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New Zealand United Kingdom Communication Practice 214

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. They get worse over time.

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Benchmark Internet Report Giving 144

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

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Benchmark Report Online NTC 116

Nonprofit Tech for Good

SEPTEMBER 15, 2019

Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. The data reveals how organizations use web and email communications, online fundraising, social media, productivity software, and emerging technology. Australia and New Zealand.

NGO 277

NGO Global Report Technology 277

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. This follows a recent trend that email click-through rates have declined across all industries. based national nonprofits in 2012. percent to 4.5

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Rate email Ideas Trend 235

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

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Benchmark Social Media Global Project 103

M+R

FEBRUARY 11, 2024

Email fundraising has become increasingly difficult, but many of the organizations in our sample of 24 nonprofits saw strong results this December. Keep these trends and tactics in mind as you start to pencil in plans for the coming end of year (and no, it is never too early to start).

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email Campaign New York City Photography 112

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Compare that to 2017, when It grew by 23%, and 15% growth in the year before.

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Benchmark Digital Report Learning 81

M+R

AUGUST 23, 2023

By the time you’ve read this very sentence, all of those trends have become irrelevant (except for Taylor, of course!) and new trends have emerged, taking over 150 million users in the United States on a visual ride with them. By jumping in on evergreen trends, your organization’s content could become part of the ride.

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Team Meme Sound Trend 83

Candid

SEPTEMBER 9, 2022

Recruitment is becoming increasingly competitive, making it crucial to be up-to-date with the latest trends, particularly being upfront about salary ranges when screening and interviewing candidates. . Candid’s 2022 Nonprofit Compensation Report can help fill in the gaps when it comes to benchmarking compensation.

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Report Benchmark Nonprofit Trend 106

Candid

FEBRUARY 27, 2024

Nonprofit organizations are always looking for ways to increase the impact of their work. Compare your data and look for trends One of the challenges of opinion data is that it’s hard to know what’s a good average overall rating or result. At Listen4Good (L4G), we call this process a “client feedback loop.”

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Rate Survey Nonprofit Sample 128

Whole Whale

AUGUST 25, 2021

In fact, giving predictions continue to follow an increasing trend across the next five years. Giving to all nine major categories of recipient organizations grew, making 2016 just the sixth time in the past 40 years that this has occurred. 6 Trends in Fundraising Since 2015. Giving trends up, consistently. Mail stats.

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Stats Trend Mail Fundraising 96

Nonprofit Tech for Good

APRIL 15, 2020

It’s also worth noting that according to the Global Trends in Giving Report , 10% of donors worldwide prefer to give directly through their bank account. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Monthly donors give $35.46 increase in donations.

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Practice Donation Paypal Badge 363

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

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Online Fundraising Benchmark Adwords 92

Nonprofit Tech for Good

MARCH 2, 2021

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. As open data, it can be used and republished by any person or organization worldwide.

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Project Open Data NGO 278

M+R

DECEMBER 1, 2023

Now let’s take a quick look at the trends and top-line findings from 33 of the nonprofits we work with and see where they’re pointing us as we head into the final thirty days of 2023. There’s a growing trend in town: Black Friday lasts all week, Cyber Monday lasts all month, capitalism is forever. Giving was up… mostly. Cyber Tuesday?

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Giving New York City Channel Trend 99

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. Large organizations fared better from overall giving while small orgs benefitted the most from online giving. What trends did your nonprofit notice in 2013?

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Benchmark Studies Online Donation 73

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. And reach out to benchmarks@mrss.com if you have any questions!

Benchmark 19

Benchmark Studies Analysis Metrics 19

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Collaborate with peers : Engage with other fundraisers and organizations to share insights and best practices. Your own careful review of the report is encouraged.

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Action Report Practice Fundraising 73

EveryAction

SEPTEMBER 7, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. It’s likely your organization is already meeting some of these best practices.

Communication 130

Communication Practice Program Instruction 130

Nonprofit Tech for Good

APRIL 5, 2019

The data can be used to help your organization craft your next online fundraising and marketing plan. 2018 Global Trends in Giving Report :: Download. 2019 Nonprofit Communications Trends Report :: Download. 2018 Benchmarks Study :: Download. Most of the reports listed are based on U.S. nonprofit research.

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Report Professional Marketing NGO 238

M+R

JANUARY 11, 2022

So here it is: a first pass at the trends and top-line findings from about 30 of the nonprofits we work with. However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. Many organizations are getting less and less out of Facebook Ads.

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Fundraising Gift Sample Benchmark 110

Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. According to the 2020 Global Trends in Giving Report , 26% of online donors say that email is the communication tool that most inspires them to give.

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email Marketing Data Digital 334