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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! What does that mean?

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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 321
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Donor Database Management: A Quick Guide to Prospect Setup and Tracking

Qgiv

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program.

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

Metrics 52
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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Track your own data. After tracking your actions, track your donors’ resulting behavior.

Analytics 122
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3 Membership Engagement Strategies to Try Today

Neon CRM

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. Ultimately, the goal of a membership engagement strategy is to improve member retention. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics.

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Insights to Future-Proof Your Fundraising [INFOGRAPHIC]

Classy

From stats on conversion and acquisition to retention and supporter experience, check out the infographic below to get a peek at the data from the 2021 report. We created a free Benchmark Assessment to surface actionable fundraising takeaways based on your organization’s current metrics.