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Why omni-channel fundraising works at year-end

EveryAction

Email Let’s say you continue your search for a holiday gift, and you decide to enter your email address somewhere in your search for information. Direct mail As your journey to purchase the perfect holiday gift continues, you might receive some direct mail that has ads mentioning the item you had your eye on.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. The end of the year is a critical time for nonprofit fundraising.

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professionals

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Why A Women’s Philanthropy Strategy Is Important For Your Annual Fundraising Plan

Bloomerang

With all of this in mind, even if it has never been a targeted approach at your organization, delving deeper into the trove of research we have about Women’s Philanthropy could be an incredible tool for your fundraising success.

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

Whether you’re a nonprofit leader or nonprofit curious, there are some key numbers to keep in mind related to nonprofits, giving, and the growing giving landscape. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats.

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Boost Online Fundraising with Mid-Year Revenue Spikes

NetWits

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221
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Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

The clear majority of giving is made through one of three methods: direct mail, online and special events. Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts. The term “major gift” isn’t new.

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How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Major gifts. Matching gift database.

Strategy 105