Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

sgEngage

NOVEMBER 24, 2021

All prospects and donors can get involved, despite age, race, location, gender, disposable income, or affiliation. Recently, in The Tipping Point from the Blackbaud Institute , we found that more than one-third of donors say they increased their giving during the pandemic. Every dollar from everyone counts. Share the impact.

Blackbaud 100

Blackbaud Articulate Gift Global 100

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. opening mails, visiting the website, starting to earn credits). At this stage, they typically engage in basic membership activities (e.g., Volunteers.

Aggregator 169

Aggregator Associations Activities Active 169

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

Practice 339

Practice Online Fundraising Nonprofit 339

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Studies Consultant 59

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors.

Retention 37

Retention Donor Online Research 37

NTEN

JUNE 8, 2011

The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel? The lesson?

Donor 58

Donor Offline Mail Channel 58

Tech Soup

AUGUST 20, 2013

According to this summary from The Chronicle of Philanthropy , the survey also found that young donors had only given small amounts to nonprofits and charities, but were open to making small donations more frequently. A new survey from The Millenial Impact. Nonprofits can use this guide for raising engagement with younger audiences.

Mobile 63

Mobile Donor Fundraising Survey 63

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 3) Involve.

Relationship 208

Relationship Raise Tips Fundraising 208

Connection Cafe

JUNE 26, 2018

Do you know why your donors give? Unless you ask your donors directly, your gut instincts are merely opinions. A well-crafted donor survey delivered in a savvy way can provide the facts you need to make smarter fundraising and marketing decisions going forward. You know all those small and mid-level donors on your list?

Survey 29

Survey Donor Effective Audience 29

Care2

SEPTEMBER 30, 2014

Forcing users to go through multiple steps is one of the fastest ways to lose donors. One tactic that has been successful for the nonprofit CARE is to provide their donors with two simple pie charts that illustrate how funds raised are allocated below the credit card donation form. Here are some of the key findings.

Studies 78

Studies Online Fundraising Nonprofit 78

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Here are three things you can do today, without reworking your entire online strategy, to have an impact in acquiring new donors. Want to maximize donor acquisition?

Donation 53

Donation Donor Online Blackbaud 53

Forum One

OCTOBER 13, 2022

Voting is open to everyone and ends October 25th, so be sure to mark your favorites now! We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. Specifically, we’ll explore: Audience research: how speaking with current and potential audiences (donors, stakeholders, etc.)

Colorado 46

Colorado Digital Audience Denver 46

Neon CRM

MAY 31, 2023

You work for a nonprofit that is totally stuck in the donor acquisition cycle from hell. You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. What is Donor Management? What is Donor Management? Sound good?

Donor 52

Donor Management Guide Retention 52

Everyaction

JULY 18, 2018

For example, many consultants include fundraising appeals in emails to their mailing lists in support of their nonprofit clients. A well-laid asset inventory will allow you and your fundraising team to identify and showcase the elements of your nonprofit’s work that donors can weigh and then (hopefully) deem worthy of their support.

Guide 108

Guide Fundraising Nonprofit Template 108

Connection Cafe

NOVEMBER 26, 2013

You invest heavily in the planning phase, often (err, hopefully) as early as August, but by the time January arrives you want to count the dollars, share the stories, and congratulate donors on another successful year. And, as a fundraiser, you seize the opportunity to build donor loyalty. Determine the ask. Choose your channels.

Build 38

Build Donor Channel Sound 38

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Nonprofit Tech for Good Report ] Emails with personalized subject lines are 26% more likely to be opened.

Statistics 228

Statistics email Marketing Benchmark 228

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Don’t be too alarmed though.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MARCH 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28

CauseVox

OCTOBER 11, 2021

Second, year-end giving gives nonprofits an opportunity to use a big chunk of their resources to meet their annual fundraising goals, and it gives donors a last chance to get a tax-deductible gift out the door. At CauseVox, we’re all about helping everyone to meet their goals – donors and the causes they support.

Guide 73

Guide Giving Campaign Social Media 73

Connection Cafe

FEBRUARY 5, 2018

Does it seem like the opening lines of Charles Dickens’ Tale of Two Cities sum up the times we’re living in today? The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. Email still works really well.

Time 33

Time Fundraising Benchmark Trend 33

Care2

APRIL 24, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) More benchmark articles can be found here.

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.”

Convio 31

Convio Benchmark Studies Social Media 31

Care2

JUNE 16, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) • Ask early! • Make it a match.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

APRIL 15, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Connection Cafe

AUGUST 9, 2013

And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. You can insert personalized content that: Cultivates (thank recent donors/volunteers; report how gifts were used).

email 48

email Campaign Test Benchmark 48

NTEN

JANUARY 26, 2010

For the last several years, we have participated in the E-benchmarks Report with M + R Strategic Services. 2009 was the first year we were able to include data about how list segmentation affects open rates, click-throughs, and completions. This isn't news. Segmentation and Targeting. But I would love to hear from you.

Audience 44

Audience Giving Attention NTEN 44

NTEN

SEPTEMBER 19, 2011

By Aidan Hijleh, Nonprofit Partnership Liaison, Benchmark Email. Successful major fundraisers such as PBS ask for open-ended donations but also forcefully stress during their Pledge Weeks that "a donation of $60 will get you a CD, $120 a DVD…" and so on. Determine your "pricing" strategy. Conduct a survey. Segment your constituents.

Tips 81

Tips Fundraising Benchmark Survey 81

Care2

NOVEMBER 11, 2009

The second calculator shows benchmark values from a recent study so that you can compare the performance of your names with those of other organizations working in the same field. Number of mailings (enter the number of appeals sent per year). Benchmark average value of an email address. Total donations. Average annual value.

email 56

email Benchmark Measure Advocacy 56

Connection Cafe

AUGUST 13, 2014

Traditionally, a call to action has been to donate in response to a direct mailing or a phone call. For example, you can ask for something as simple as a mailing address or for the visitor to download a study about your mission. .  Information Request: Ask for your visitors’ information so you can stay in touch.

Action 44

Action Laptop Mail Pledge 44

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

Newsletter 124

Newsletter email Create Template 124

Care2

OCTOBER 20, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) If youve ever used My Yahoo!

API 28

API Convio Open Social Media 28

Nonprofit Tech for Good

APRIL 5, 2021

According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram. The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark.

Practice 363

Practice Nonprofit Avatar Social Media 363

Bloomerang

JUNE 25, 2021

We are here to talk about keeping your donor database healthy, wealthy, I should say wealthy and wise. Basically, we’re here to talk about dirty donor data and how to prevent that. It’s a donor database, apropos to this topic. All right, so identify loyal donors who may be prospects for major and planned giving.

Database 65

Database Donor Video Mail 65

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The yellow cells are input (variable) cells.

Advocacy 44

Advocacy Social Media email Online 44

Neon CRM

MAY 18, 2023

Donor Data is a Top Priority Track Performance Using KPIs Prioritize Donor Stewardship Use Technology to Automate Processes Set S.M.A.R.T. Donor Data is a Top Priority When conducting any sort of fundraising campaign, you need to make sure you are working with data about your donors.

Raise 98

Raise Strategy Help Fundraising 98