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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. By: Rebecca Shore.

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Three Leadership ColLAB takeaways your association needs to leverage

Nimble AMS

orgCommunity event featured interactive conversations led by engaging speakers , with decades of leadership experience in the association sphere. We spent our time in round table discussion with association leadership professionals , learning and sharing our own experiences. That’ll Never Happen to Us.”

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Data to support the relentless pursuit of racial equity 

Candid

This was a considerable commitment, but many in the sector saw a need to measure the impact and effectiveness of such funding—specifically, whether the funds were going to nonprofits led by communities of color or to more traditional, white-led institutions. The best way to answer these questions is to measure and analyze consistent data.

Data 59
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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To engage and discuss techniques and tips for using Facebook effectively for nonprofits. The type of content I share that supports these objectives includes: the best links on strategy and tactics for Facebook, discussion questions, and responding to people's questions. I have not done this yet.

Metrics 97
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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

In this article we’ll discuss video engagement for social media, what it is and why it’s important. Video engagement on social media is the measurable action that viewers take after watching. What Is Video Engagement and Why Is It Important? The Nonprofit Video Index.

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Peer to Peer Fundraising: How Do You Measure Up?

Connection Cafe

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising.

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