M+R

MARCH 5, 2024

Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. Scout Quest doesn’t ask you to give your donor or activist names or contact information to anyone. and our annual Benchmarks study. But let’s back up for a sec — what is Scout Quest?

United States 75

United States Green Benchmark Registration 75

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Access to real-time reports with donor and transaction information for your CRM, and forecasted donations for the month. The appeal of rounded up donations. Create a unique game-plan.

Effective 278

Effective Fundraising Nonprofit Channel 278

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. Fundraising. Volunteering.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information.

Practice 339

Practice Online Fundraising Nonprofit 339

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Take advantage of the data Facebook collects to contact people who have run successful Fundraisers in the past. Find What Works for You.

Facebook 221

Facebook Raise Fundraising Audience 221

3rd Sector Labs

JUNE 17, 2014

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results.

Retention 148

Retention Donor Data Advice 148

Bloomerang

AUGUST 29, 2022

Use benchmarks to set your budget. It’s also important to keep lifetime donor value in mind, because an ad campaign may be breakeven or low return on ad spend but still well worth it to acquire new donors who will give again and again. Here are my top five tips to help every nonprofit craft a winning digital ads strategy: 1.

Digital 119

Digital Program Tips Nonprofit 119

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Is it worth it to spend the money?

Software 86

Software Free Tools Adobe 86

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. Email marketing is mainly a numbers game. Use it - or lose it.

email 77

email Fundraising Rate ROI 77

3rd Sector Labs

APRIL 23, 2014

As always, if you have questions about your nonprofit data management plan, please don’t hesitate to contact us. 2 – When was the last time your organization cleaned your donor data? You need a new, targeted message to reach former donors who have not been responding to recent solicitations. Not sure = 40%.

Data 133

Data Management Rate Benchmark 133

CauseVox

APRIL 13, 2022

Peer to peer fundraising is a type of fundraising campaign that involves activating your donors to fundraise on your behalf. Running a peer to peer campaign will connect you with new contacts who are receptive to your mission because they know and trust someone who supports your organization. What is Peer to Peer Fundraising?

Fundraising 74

Fundraising Benchmark Campaign Raise 74

Nonprofit Tech for Good

OCTOBER 25, 2023

Email Strategy Only 68% of nonprofits utilize email marketing. Nonprofit Tech for Good Report ] Nonprofits sent an average of 60 email messages per subscriber in 2022, a 15% increase in volume from the previous year. [ Classy.org] 63% of nonprofits use personalization in their email marketing.

Statistics 217

Statistics email Marketing Benchmark 217

sgEngage

DECEMBER 27, 2021

The entrance of social media platforms into the fundraising space creates even more choice for nonprofits looking to empower their donors and fundraisers. It seems inevitable that Facebook fundraising will represent a piece of all nonprofits’ digital fundraising pie, so what are fundraisers and donors using the platform for?

Platform 91

Platform Facebook Tips Social Media 91

Saleforce Nonprofit

AUGUST 12, 2021

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. Make sure to thank your Giving Tuesday donors for their support, and keep in contact with them after the day ends. Set Achievable Goals. Show Your Appreciation.

Giving 112

Giving Tips Game Digital 112

Tech Soup

OCTOBER 12, 2016

An email welcome series is critical to make a good first impression with new subscribers on your email list. Craft a Series of Email Messages. Craft a Series of Email Messages. A welcome series usually includes multiple email messages. Pacing thereafter could be at three- or five-day intervals.

email 36

email Support Online Template 36

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Text-to-give (also known as text-to-donate, text-to-pledge, or text fundraising) is a form of mobile fundraising that asks donors to send a keyword to a text fundraising phone number.

Mobile 56

Mobile Guide Giving Fundraising 56

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Invite donors’ feedback to establish 2-way communication (courtesy).

Newsletter 124

Newsletter email Create Template 124

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). Saying Thanks.

Raise 208

Raise Relationship Tips Fundraising 208

DNL OmniMedia

OCTOBER 13, 2020

At DNL OmniMedia, we help nonprofit organizations use their technology for more effective fundraising and donor stewardship. Moves are the various connections and steps a nonprofit takes to usher a donor toward giving. Effective moves management is built on the donor and gift lifecycle. What is moves management?

Effective 98

Effective Management Guide Fundraising 98

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising.

Offline 38

Offline Support Online Donor 38

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Either way, it’s time to brush up on your peer-to-peer fundraising chops and check out some online fundraising ideas that you can use to attract donors to your nonprofit.

Ideas 98

Ideas Online Fundraising Charity 98

DNL OmniMedia

FEBRUARY 11, 2021

On average, we know that over 80% of a nonprofit’s total donations come from the top 12 donors to the organization. It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. Peer Benchmarking.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Cloud 4 Good

FEBRUARY 23, 2022

For example, a donation is related to a donor, a payment, a fund, ledger entries, soft credits, contacts tied to this donation, and many other objects. Think of an object, like you think of a table, but with a vastly greater number of connections between that object and other objects.

Blackbaud 88

Blackbaud Report Analytics Database 88

DNL OmniMedia

NOVEMBER 12, 2020

Why is it important to track fundraising benchmarks? According to Bloomerang , up to 88% of the total dollars raised by a nonprofit come from the top 12% of donors. Referrals: This includes any major gift prospects that are referred to your organization for further contact. You could track: Emails. Communications.

Metrics 52

Metrics Gift Track Tech 52

Neon CRM

MAY 17, 2023

Email fundraising is a tried-and-true method for nonprofits all over the world. According to Statista, a leading provider of market and consumer data, the number of people who use email is predicted to hit 4.37 And, since 99% of people check their emails at least once a day (with some checking much more frequently!)

email 52

email Fundraising Benchmark Raise 52

DNL OmniMedia

DECEMBER 13, 2021

Constituent relationship management (CRM) refers to the various processes that nonprofits use to steward and build relationships with donors, volunteers, advocates, members, and other constituents to secure ongoing support. Donor management. Overview of CRM for Nonprofits. Marketing campaign management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

sgEngage

APRIL 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Get the latest data on email open rates, social media usage, email churn, and more.

Blackbaud 87

Blackbaud Benchmark Nonprofit Chart 87

Care2

APRIL 24, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) More benchmark articles can be found here.

Benchmark 28

Benchmark Studies Social Media NTEN 28

Everyaction

JULY 18, 2018

For example, many consultants include fundraising appeals in emails to their mailing lists in support of their nonprofit clients. A well-laid asset inventory will allow you and your fundraising team to identify and showcase the elements of your nonprofit’s work that donors can weigh and then (hopefully) deem worthy of their support.

Guide 108

Guide Fundraising Nonprofit Template 108

Neon CRM

MAY 31, 2023

You work for a nonprofit that is totally stuck in the donor acquisition cycle from hell. You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. What is Donor Management? What is Donor Management? Sound good?

Donor 52

Donor Management Guide Retention 52

Care2

OCTOBER 30, 2013

According to the Nonprofit Social Networking Benchmark Report by Blackbaud, only 2% of nonprofits raised between $10K and $25K on Facebook in a 12 month time period. Obviously this is problematic; Without a strategy, there is no ladder of engagement to cultivate donors. And just 1% raised between $25K and $100K.

Social Media 77

Social Media Money Raise Media 77

CauseVox

OCTOBER 11, 2021

Second, year-end giving gives nonprofits an opportunity to use a big chunk of their resources to meet their annual fundraising goals, and it gives donors a last chance to get a tax-deductible gift out the door. At CauseVox, we’re all about helping everyone to meet their goals – donors and the causes they support.

Guide 73

Guide Giving Campaign Social Media 73

Care2

AUGUST 26, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) But its not always easy. com , Inc.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Well have it available for download, soon.

Advocacy 44

Advocacy Social Media email Online 44

NTEN

SEPTEMBER 19, 2011

By Aidan Hijleh, Nonprofit Partnership Liaison, Benchmark Email. Whether your grassroots organization relies on social networks or thrives on face to face (F2F) contact, these five basic tips will help you achieve your fundraising goals more successfully. Determine your "pricing" strategy. Conduct a survey.

Tips 81

Tips Fundraising Benchmark Survey 81