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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! What does that mean?

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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. For this example, I used clicks to the website and program sign ups. With measuring the success of story content against non-story content, we have to have performance benchmarks.

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Overcoming Declining Nonprofit Website Traffic

Connection Cafe

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). First, you need to find out if your website traffic is decreasing.

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Nonprofit CRM: Comparing the Top Solutions for Nonprofits

DNL OmniMedia

We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions. Nonprofit CRM Comparison: Top 7 Solutions.

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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. It’s typically the first step in our User Research phase, providing a good overview of the visitors to a nonprofit website and how they behave on the site. To establish benchmarks for measuring success of our design efforts.

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Intro to Google Analytics - Part 4

Connection Cafe

people are coming to your website and how they behave when they get. In its default state, Google Analytics tracks all activity on your website. In its default state, Google Analytics tracks all activity on your website. After you have recorded the deltas in your benchmark metrics, you have 2 options.

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Don’t Trust Me, Trust Science!

Connection Cafe

Gather information and resources – Benchmarks and tips are a great start. You set up both form variations on your site with proper Google Analytics code and Google will automatically route some traffic to the new form and some traffic to the old form, giving you a side by side comparison. Can I track this in an experiment?