EveryAction

AUGUST 3, 2023

And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors. Effective major gift fundraising focuses on cultivating relationships with that 20% of donors, and we’re here to help guide your efforts to maximal success.

Strategy 177

Strategy Giving Fundraising Gift 177

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Access to real-time reports with donor and transaction information for your CRM, and forecasted donations for the month. Use a multi-channel approach.

Effective 278

Effective Fundraising Nonprofit Channel 278

M+R

JANUARY 11, 2022

Fewer gifts, higher averages! However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. This contributed to the increase in average gift, as search has historically driven stronger average gifts than other ads channels.

Fundraising 108

Fundraising Gift Sample Benchmark 108

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. The new FEP report compares overall philanthropic giving trends in 2022 and 2023. from 2022, the largest decrease among donor sizes.

Trend 52

Trend Podcast Retention Nonprofit 52

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird. In MultiChannel Donors: Real?

Channel 118

Channel News Mail Blogger 118

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% Are there 2020 trends that we will continue to see in 2022?

Online 95

Online Fundraising Benchmark Adwords 95

NetWits

JUNE 7, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Download the report now! . Make use of every channel you’ve got available. Create Your Revenue Spike.

Online 221

Online Fundraising Benchmark Report 221

Connection Cafe

OCTOBER 16, 2014

Have you downloaded the 2014 Luminate Online Benchmark Report yet? Throwing back to the 2013 Benchmark Study , we witnessed an explosion of growth of sustainer giving – a 27% increase over the previous year. Download the report for the details on our methodology. . Hungry for more? Register here!

Benchmark 39

Benchmark Report Online Hype 39

NetWits

AUGUST 8, 2012

Download the full Multichannel Fundraising Report. Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors.

Offline 219

Offline Donor Online Fundraising 219

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program.

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Basic promotion can be as simple as a monthly Facebook post that reports how much Fundraisers have brought in recently for your nonprofit.

Facebook 221

Facebook Raise Fundraising Audience 221

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. ” The average online gift was $89. ” The average online gift was $89.

Benchmark 70

Benchmark Studies Money Raise 70

NetWits

JUNE 14, 2012

Download the full Internet & Multichannel Fundraising Report. Online to offline conversion must take place almost immediately, as online donors tend to move to offline giving within a year of the first online gift or not at all according to our 2011 Multichannel Giving Report. Donor Movement Across Channels.

Offline 209

Offline Donor Online Giving 209

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” Because crowdfunding offers inclusive and accessible ways to get involved, it also opens the door for you to receive more gifts from existing and new donors!

Blackbaud 101

Blackbaud Articulate Gift Global 101

Qgiv

OCTOBER 3, 2023

According to the Giving USA 2023 Annual Report , individuals, as opposed to foundations, corporations, and bequests, gave 64% of the $499.33 ET, making the morning and early afternoon the best time to schedule appeals on your different marketing channels. This makes December a great time to promote matching gift options to your donors.

Trend 52

Trend Giving Social Media Gift 52

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. And it may make sense for that second gift to be part of a sustaining giving program.

Benchmark 20

Benchmark Online Report Gift 20

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. Consider this your yearly reminder that the “average gift” tells you very little about the overall performance of a campaign. .

Fundraising 98

Fundraising Gift Rate email 98

Connection Cafe

MAY 13, 2019

If not, stop reading this right now and start reading this year’s donorCentrics ® Higher Education Alumni Giving Report. To do that, let’s examine some key findings from the most recent Alumni Annual Giving report, a comprehensive analysis produced each year by Blackbaud Target Analytics.

Report 21

Report Strategy Giving Analysis 21

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. That’s because donors can send in gifts as quickly as possible when they feel inspired to help.

Mobile 56

Mobile Guide Giving Fundraising 56

Get Fully Funded

MAY 16, 2022

Now, here’s the more surprising part of monthly giving: Not only do you get more money when someone gives a monthly gift, but the loyalty level increases. Many will give to your Giving Tuesday and year-end campaigns in addition to their monthly gifts. First, figure out what your average gift amount is from one of your last appeals.

Donor 128

Donor Nonprofit Gift Missouri 128

Connection Cafe

MARCH 14, 2011

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. percent in 2009.

Convio 51

Convio Benchmark Studies Haiti 51

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Matching gift database. A matching gift database helps you identify donors who are eligible for corporate matching gifts.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

NetWits

JUNE 19, 2012

Multi-channel components. Marketing Sherpa’s 2011 Email Benchmark Report found sending emails based on behavior was one of the most effective ways to improve the relevancy of your emails. Send follow-up emails to let them know what programs or services their gift funded. Just look at some of the considerations: Frequency.

email 150

email Test Conference Benchmark 150

Whole Whale

AUGUST 25, 2021

Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 Giving Report. Giving Report. 65% of Fortune 500 companies offer a matching gifts program. Direct mail response rate (to house): 4% Postage per letter: $0.49. billion.” – U.S.

Stats 96

Stats Trend Mail Fundraising 96

Amy Sample Ward

JUNE 6, 2012

The price is lower than the recently reported $800 million figure, but still a formidable investment from the enterprise software giant, which is on a seemingly never-ending acquisition spree. The full report is here. Channels covered included online, direct mail, telemarketing and canvassing."

Web 117

Web San Francisco Bookmarking Search 117

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. This report analyzes data from 28 organizations (some of the biggest national nonprofits in the U.S.) It also highlights the interesting opportunities and challenges posed by multi-channel giving. Get one now.

Results 68

Results Fundraising Case Study Mail 68

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While one-time and annual gifts are still an important source of revenue, we love to see this growth in sustainer programs. Key takeaways.

Time 33

Time Fundraising Benchmark Trend 33

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. On the technology side, it can quickly grow wildly complex to manage creative and logistics for targeted marketing through a variety of channels.

Offline 73

Offline Blended Mail Channel 73

Bloomerang

DECEMBER 19, 2023

According to a National Council of Nonprofits report , the vast majority of nonprofits operate at the grassroots level, and 88% have budgets less than $500,000. The platform contains a donation page builder, nonprofit CRM, recurring gift functionality, and more. Top feature: Slack’s foundational feature is channels.

Software 86

Software Free Tools Adobe 86

Nonprofit Tech for Good

FEBRUARY 27, 2012

Therefore, it’s crucial that you update your GuideStar “Nonprofit Report” at least once a year. Charity Navigator reports that 7 out 10 nonprofits in theUnited Statesdo meet that minimum benchmark. The Second Harvest Food Bank promotes that a $50 gift provides 180 meals for hungry families, children, and seniors.

Donation 229

Donation Practice Mail Newsletter 229

Connection Cafe

SEPTEMBER 3, 2015

I was lucky enough to get a preview of the Money for Good 2015 report and it’s full of surprising (and not so surprising) data, insights and recommendations for organizations, funders and vendors. Unlike other benchmark reports, this one actually gives concrete recommendations that everyone can apply to move the giving needle.

Report 20

Report Donor Demographics Statistics 20

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. The report, which analyzed data from 53 nonprofits, over 2.1 billion email messages, 5.6 million donations, and 7.5

Rate 75

Rate email Advocacy Social Media 75

Connection Cafe

APRIL 5, 2013

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising. What are you doing to ensure your fundraisers have the tools they need to be multi-channel in their outreach efforts?

Measure 40

Measure Fundraising Benchmark Stats 40

Connection Cafe

APRIL 24, 2014

Whether you are monitoring your event progress week to week until you reach the big day or you are reviewing your results, your fundraising event success depends on monitoring your metrics such as participant solicitation activity, average gift, as well as your middle to outlying fundraisers. Self-Donations and Average Gift.

Fundraising 37

Fundraising Benchmark Metrics Blackbaud 37

NTEN

JUNE 8, 2011

The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel?

Donor 58

Donor Offline Mail Channel 58

NTEN

SEPTEMBER 24, 2009

The average online gift for the month of December increased to $248.82 The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. The steady increase in online fundraising continues despite challenging economic conditions and declines in other channels.

Online 90

Online Fundraising Offline Blackbaud 90