NetWits

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 144

Benchmark Internet Report Giving 144

NetWits

JUNE 7, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. We should alway be looking for new and creative ways to drive online giving throughout the year. Download the report now! .

Online 221

Online Fundraising Benchmark Report 221

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Online revenue growth has plateaued. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Email acquisition is not optional.

Benchmark 81

Benchmark Digital Report Learning 81

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It shows that where we fail to engage donors, we also fail to raise funds.

Channel 118

Channel News Mail Blogger 118

Nonprofit Tech for Good

APRIL 2, 2020

They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. or 2%, you will be getting 50%-100% more donors without adding any marketing budget. By increasing your conversion rate to 1.5% 3) Engagement.

Metrics 318

Metrics Digital Marketing Retention 318

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Peer-to-Peer Fundraising. Email fundraising makes up ?

Ideas 98

Ideas Online Fundraising Charity 98

M+R

JANUARY 11, 2022

This includes all online revenue — ads, email, sms, etc. The trend of fewer gifts and a larger average gift continued through this channel, though it was less pronounced than in the overall sample, and it appears that groups grew email revenue by sending more email. You might begin to believe there is no normal anymore. Hello, SEARCH!

Fundraising 109

Fundraising Gift Sample Benchmark 109

sgEngage

NOVEMBER 24, 2021

It has taken off in recent years thanks in part to the ease of online giving and accessibility of social networks. In fact, in 2021, we saw 13% growth in online crowdfunding globally through JustGiving from Blackbaud. All prospects and donors can get involved, despite age, race, location, gender, disposable income, or affiliation.

Blackbaud 98

Blackbaud Articulate Gift Global 98

Socialbrite

OCTOBER 6, 2022

Online fundraising has changed markedly in recent years. Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. Organizations that moved to online and text campaigns via social networks seemed to fare especially well.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Connection Cafe

OCTOBER 16, 2014

Have you downloaded the 2014 Luminate Online Benchmark Report yet? It’s full of online engagement nuggets worth chewing on as you evaluate this year’s performance and plan for the future. Throwing back to the 2013 Benchmark Study , we witnessed an explosion of growth of sustainer giving – a 27% increase over the previous year.

Benchmark 39

Benchmark Report Online Hype 39

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. ” The average online gift was $89. .

Benchmark 70

Benchmark Studies Money Raise 70

Nonprofit Tech for Good

JULY 5, 2020

The more engagement your video receives, the wider its reach and visibility will be, giving you access to millions of prospective fans, donors and partners without any additional work or expense. Now their research is being applied to online behavior as well. But how do you create engaging nonprofit videos? The Nonprofit Video Index.

Video 312

Video Share Social Social Media 312

NTEN

SEPTEMBER 30, 2013

According to Blackbaud’s Online Marketing Benchmark Study for Nonprofits, online giving is on the rise–but only represents a fraction of total giving. Nonprofits have an unprecedented opportunity to reach more donors and increase revenue through online marketing channels, including search, video, and social media.

Marketing 88

Marketing Online Giving YouTube 88

Qgiv

OCTOBER 3, 2023

End of year giving trends Giving Tuesday vs December 31 Maximizing both Giving Tuesday and Decemeber 31 End of year giving trends Giving has been declining since 2022, so year-end fundraising can be a great opportunity to raise more for your organization and hopefully recover some lapsed donors! and 1 p.m. and 10 a.m.

Trend 52

Trend Giving Social Media Gift 52

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. How Blackbaud Can Help The Impact of Nonprofit Marketing Nonprofit marketing aims to increase the awareness, engagement, and contributions from donors (especially first-time advocates). billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. That’s because donors can send in gifts as quickly as possible when they feel inspired to help.

Mobile 56

Mobile Guide Giving Fundraising 56

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Understand donors’ giving behaviors. Understand donors’ giving behaviors.

Analytics 52

Analytics Data Giving Metrics 52

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. million donors and more than $1.16

Offline 153

Offline Channel Fundraising Mail 153

Care2

SEPTEMBER 30, 2014

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. Forcing users to go through multiple steps is one of the fastest ways to lose donors. Eight Online Fundraising Strategies You Can Do Right Now. Here are some of the key findings.

Studies 78

Studies Online Fundraising Nonprofit 78

NetWits

NOVEMBER 15, 2011

This is the time of year that your organization should be raising up to 40% of its donations online. While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. Time has shown this not to be the case, even as the overall slice of online giving has inched up.

Benchmark 20

Benchmark Online Report Gift 20

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Research can also shine a light on where your nonprofit may need to focus more energy in its engagement with donors.

Hype 52

Hype Research Marketing Benchmark 52

Bloomerang

AUGUST 21, 2023

The Fundraising Planning and Climate Report ’s findings show the following: Adjust fundraising strategies : Based on the report’s predictions, consider adjusting your fundraising strategies to align with the current socioeconomic and cultural climate, and donor preferences. Determine the capacity to give of your donors and funders.

Action 73

Action Report Practice Fundraising 73

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? So what and who cares?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. 80% of the goal was raised before the Online Memorial Event on July 3rd. 80% of the goal was raised before the Online Memorial Event on July 3rd. Online Memorial Event.

Social Media 129

Social Media Online Learning Fundraising 129

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Donors respond to need. Communicating need is paramount to responsive generosity, with the most efficient channels being the news and press.

Strategy 52

Strategy Marketing Giving Ukraine 52

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. In fact, the end of the calendar year is also a significant source of the funds raised online for nonprofits. The average online gift for the month of December increased to $248.82

Online 90

Online Fundraising Offline Blackbaud 90

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Is it worth it to spend the money?

Software 84

Software Free Tools Adobe 84

NTEN

JUNE 8, 2011

The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel?

Donor 58

Donor Offline Mail Channel 58

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Connection Cafe

MARCH 14, 2011

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. percent in 2009.

Convio 51

Convio Benchmark Studies Haiti 51

Connection Cafe

AUGUST 1, 2013

Online fundraising has seen a remarkable rise in the past few years. While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. With these experiments you can establish your own benchmarks. Guest post by: Laura Iancu, 123ContactForm.

Offline 38

Offline Support Online Donor 38

Connection Cafe

OCTOBER 12, 2016

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. Just 27% of online donations now result from email (according to the latest M+R Benchmark report ). Digital Advertising. In 2015, nonprofits spent $0.04 per dollar raised.

Channel 20

Channel Fundraising Benchmark Facebook 20

Care2

MARCH 14, 2011

One of the key questions I get from nonprofits is, “How much money should we be raising online?&# It’s a good question and hard to answer, especially if your online fundraising program is new and you have little data. Today, Convio released the Convio Online Marketing Benchmark Index Study. Get online today!

Raise 75

Raise Money Online Convio 75

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Your board, donors, and activists love it too. Not to worry, here are some tips that Avi Kaplan and I of Rad Campaign compiled to help nonprofits rock your online presence. Online advertising, your email list, etc.).

Online 71

Online Tips Calendar Test 71