Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

email 334

email Marketing Data Digital 334

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

Practice 339

Practice Online Fundraising Nonprofit 339

EveryAction

OCTOBER 26, 2022

M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. Two weeks later, you get their end-of-year appeal in the mail. It’s clear: texting is now the status quo.

Donor 216

Donor Giving Gift Photo 216

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course).

email 52

email Rate ROI Social Media 52

Get Fully Funded

FEBRUARY 22, 2022

As your nonprofit starts to blossom, don’t be surprised if you are conflicted over how much to spend on nonprofit administration, especially fundraising. But you have to spend some money on running your nonprofit. This is a WHOLE other issue – how to succeed at direct mail fundraising.). And fundraising.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

Neon CRM

NOVEMBER 17, 2023

For member-based nonprofits and associations, retaining members is the key to sustaining long-term success. Create a Hashtag Campaign: Hashtag campaigns are a great way to get members near and far involved in something that brings them closer. Fundraising The Top 5 Best Nonprofit Social Media Examples 7 min read Read Now 2.

Strategy 98

Strategy Measure Social Media Metrics 98

EveryAction

SEPTEMBER 2, 2022

Why should nonprofits use mobile messaging? Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. How can my nonprofit get the most out of mobile messaging?

Mobile 130

Mobile Digital Fundraising Advocacy 130

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. having your marketing team launch a new campaign and explore a different communication channel).

Analytics 52

Analytics Data Giving Metrics 52

Get Fully Funded

MAY 16, 2022

Starting a monthly giving program is a great use of your time because monthly donors are the lifeblood of a small nonprofit – bringing in sustainable revenue and creating a safety net of loyal supporters. . These nonprofits have gotten really good at making it easy for people to understand how their donation will make a difference.

Donor 128

Donor Nonprofit Gift Missouri 128

Bloomerang

MAY 31, 2022

You likely understand the general benefits of planning, but why is creating a fundraising plan so important for your nonprofit? A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. No nonprofit fundraising plan is complete without specific attention paid to online fundraising.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. If you’re a brand new nonprofit, it’s going to take you a while to get up to speed.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

FEBRUARY 27, 2012

The following is an excerpt from Chapter 1 of Social Media for Social Good: A How-To Guide for Nonprofits. Pundits and bloggers in the nonprofit sector often lament the inability of social media to raise money for nonprofits. Make Sure Your Nonprofit’s Information in GuideStar Is Current. It’s true that Web 2.0

Donation 235

Donation Practice Mail Newsletter 235

Whole Whale

SEPTEMBER 3, 2021

The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing.

email 104

email Marketing Test Mail 104

Nonprofit Tech for Good

OCTOBER 27, 2019

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause. Responsibilities of Partnership. About the Report.

Global 205

Global Trend South Africa Report 205

sgEngage

FEBRUARY 4, 2022

The nonprofit world reached a “Tipping Point” in 2020: we believe the future of our industry will look significantly different from its past. . At Blackbaud, we believe this future – the future of the nonprofit sector – will be supported by Data Intelligence. . What is Data Intelligence? .

Data 91

Data Houston Classes Analytics 91

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success.

Benchmark 56

Benchmark Measure America Blackbaud 56

Everyaction

JULY 18, 2018

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. Fundraising plan summary.

Guide 108

Guide Fundraising Nonprofit Template 108

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Maybe your nonprofit hasn’t yet developed an online fundraising plan.

Ideas 98

Ideas Online Fundraising Charity 98

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Studies Consultant 59

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” We see nonprofits around the world adding QR codes to their direct mail appeals or posters at onsite events to drive online giving. Share the impact.

Blackbaud 98

Blackbaud Articulate Gift Global 98

NetWits

JUNE 7, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. For a large portion of the nonprofit sector December is a critical time of year. Download the report now! . Key takeaway.

Online 221

Online Fundraising Benchmark Report 221

DNL OmniMedia

DECEMBER 13, 2021

It’s crucial that you choose the right CRM solution for your nonprofit, but that can be significantly more difficult when there are multiple strong contenders on the market to choose between. Nonprofit CRM Comparison: Top 7 Solutions. Choosing the Best Nonprofit CRM for Your Organization. Overview of CRM for Nonprofits.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Bloomerang

SEPTEMBER 21, 2021

Every Nonprofit Needs One, But What’s Really Needed in Your Nonprofit’s Annual Report? So, you’re one year into the adventure of starting your own nonprofit and now the time has come to put together your first annual report. Tip: Wondering what others are doing with their nonprofit annual reports ?

Report 107

Report PDF Donor Summary 107

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 million donors and more than $1.16

Offline 153

Offline Channel Fundraising Mail 153

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. The benchmark report indicates that donors comprise about 13% of the average house-file.

Benchmark 20

Benchmark Online Report Gift 20

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. So, how can your email campaigns stand out? And perhaps your next tweet or mailing. Helps data integrity (verify mailing address; find out interests). #3 3 is important for appeal campaigns. Here are 3 ways: 1. It’s not just me.

email 48

email Campaign Test Benchmark 48

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns.

Mobile 56

Mobile Guide Giving Fundraising 56

Neon CRM

JANUARY 25, 2024

Operations & Leadership Nonprofit Email Marketing: 7 Best Practices for Effective Emails 12 min read Read Now Member Newsletter Content Ideas When you read “content calendar” in the section above, you may have been thinking: “Okay, but what’s supposed to go in it?” Whatever you do, maintain a content calendar and be consistent.

Newsletter 52

Newsletter Content Ideas Tips 52

NetWits

JUNE 19, 2012

I was there to share what I’ve learned about engaging email campaigns. My presentation covered how nonprofits can learn from what the corporate world is doing. Corporate email programs often have the resources to run more sophisticated email programs than nonprofits. So what can nonprofits learn from the for profit world?

email 150

email Test Conference Benchmark 150

Care2

SEPTEMBER 30, 2014

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. Out of 151 nonprofits, only 24 of them scored 76% or above. How welcoming! Create Killer Landing Pages.

Studies 78

Studies Online Fundraising Nonprofit 78

NetWits

JUNE 14, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Download Now! However, they also take more work to retain.

Offline 209

Offline Donor Online Giving 209

Bloomerang

AUGUST 21, 2023

1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move.

Action 73

Action Report Practice Fundraising 73

Connection Cafe

AUGUST 8, 2018

Starting your own employee giving campaign is not for the faint of heart! Gone are the days of just sending out pledge forms in interoffice mail and expecting people to respond. The great news is that if done well, an employee campaign has many benefits beyond the funds raised for your programs. Sounds too good to be true!

Campaign 24

Campaign Giving Strategy Pledge 24

Nonprofit Tech for Good

OCTOBER 25, 2023

Email Strategy Only 68% of nonprofits utilize email marketing. Nonprofit Tech for Good Report ] Nonprofits sent an average of 60 email messages per subscriber in 2022, a 15% increase in volume from the previous year. [ Classy.org] 63% of nonprofits use personalization in their email marketing.

Statistics 225

Statistics email Marketing Benchmark 225

CauseVox

OCTOBER 11, 2021

Once we hit November and we’ve gotten through Halloween, Daylight Savings Time, and the first frost, it’s officially the holiday season – and for nonprofits, that means it’s also time for year-end giving campaigns. Nonprofits receive 50% of their annual donations between October and December. Goals don’t come out of thin air.

Guide 73

Guide Giving Campaign Social Media 73

Bloomerang

AUGUST 23, 2023

Your database is probably home to people from a ton of different sources – your online donors, your direct mail donors, your volunteers, people who signed up on your website, people who registered for one of your events, people who fall into more than one of those categories, etc. Or sent them a handwritten card in the mail?

Report 85

Report Donor Database Template 85