article thumbnail

Eight Common Mistakes Nonprofits Make When They First Join Twitter

Nonprofit Tech for Good

1) Following others without having yet uploaded an avatar. A 2009 study study by HubSpot found that not having uploaded an avatar decreases your followers by up to 80% and my guess is that the data from that study still speaks true today. 2) Following others without having entered a bio.

Twitter 256
article thumbnail

11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

Unless you study Facebook, Twitter, Pinterest. I spend 50-60 hours a week studying nonprofits and social media and even with that level of absorption I still have regular “Aha! 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Google, etc. 2) You are rarely retweeted on Twitter.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Types of Nonprofit Tweets Guaranteed to Get Retweeted

Nonprofit Tech for Good

I know because I study which tweets get retweeted – and which don’t. Some of those Twitterers who are exposed to your avatar and your smart, useful and inspiring content for the first time will then be compelled to “Follow” you. That said, be sure to study the other tweets posted by the nonprofits below.

Avatar 252
article thumbnail

11 Nonprofits That Excel at Social Media

Nonprofit Tech for Good

and then studying and duplicating their methods. A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks. How I chose the nonprofits is that I have a basic set of criteria that I use as a litmus test when I audit nonprofits and their social media campaigns.

article thumbnail

Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Use a Square Version of Your Organization’s Logo as Your Avatar on Social Media Sites. It’s very important that you invest the time and resources needed to designing a visually distinct, square avatar that matches the overall branding of your nonprofit. Study their websites and blogs. Learn Basic HTML. Learn from them.

article thumbnail

10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes.

Practice 339
article thumbnail

10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

Linkedin 362