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Eight Common Mistakes Nonprofits Make When They First Join Twitter

Nonprofit Tech for Good

1) Following others without having yet uploaded an avatar. A 2009 study study by HubSpot found that not having uploaded an avatar decreases your followers by up to 80% and my guess is that the data from that study still speaks true today. 2) Following others without having entered a bio.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

Unless you study Facebook, Twitter, Pinterest. I spend 50-60 hours a week studying nonprofits and social media and even with that level of absorption I still have regular “Aha! 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Google, etc. 2) You are rarely retweeted on Twitter. Pace yourself.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. and the best way to learn is to spend an hour or so a month studying your analytics. For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling.

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M+R and NTEN CMS, Email, Fundraising Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Reference Sheet: Keep the benchmark rates at your finger tips with this handy reference sheet!

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HealthCare.gov: A Model Facebook Page

Forum One

The new HealthCare.gov Facebook Page borrows design and functional cues from its well-received web site, and, in most respects, represents an exemplary case study of a Facebook Page done right. They follow best practices by including links to all of their presences including their Twitter feed. The Page includes six tabs.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

Known for having higher engagement than other social media, Instagram is evolving and it is becoming increasingly more difficult for nonprofits to get exposure in the Instagram Feed. After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts.

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