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Exceptional Digital Experiences for Museums and Cultural Institutions

Forum One

Museums are magical places, where history, culture, art, and science seem to come to life. Our work with museums and cultural intuitions goes way beyond websites with easy-to-find visitor information (though that’s important too!) Forum One partnered with the Museum to launch their new brand to the world.

Museum 79
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Going Viral: Creative Social Media Campaigns to Inspire Museums

sgEngage

Facebook aka Meta, Instagram, Twitter, Snapchat and TikTok have become integrated into how people communicate with one another and access culture. With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. METTWINNING.

Museum 94
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Content Strategy for Digital Collections: Archives, Libraries, and Museums

Forum One

Museums, archives, and libraries share many goals and functions. The items that museums, archives, and libraries collect reflect the human spirit. They have been produced by people putting energy into telling their stories. These are places to which people and society entrust their most treasured items.

Library 73
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Audience Engagement Conversation at Western Museums Association

Museum 2.0

The Western Museum Association was kind enough to invite me to speak on a panel about engagement at their annual meeting in Boise. Phillip’s early remark about museums was an invocation for everyone. As an outsider, he immediately saw that museums were operating “under a business model that doesn’t work.”

Museum 30
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MuseWeb 2021: Amplifying the Museum Experience

Forum One

We are very excited to connect with the amazing people who work hard to amplify the online museum experience at this year’s virtual MuseWeb 2021 conference in April. In this session, we will explore a brand framework for developing a lasting and unique brand story by seeing your institution through your audiences’ eyes.

Museum 63
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Why Your Giving Day is Your Secret Weapon

M+R

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. Pi Day, celebrating math and science, is the Museum’s signature day of giving.

Giving 95
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What is Audience Engagement?

Museum 2.0

Audience engagement is the easiest and hardest thing about our work. We open our doors and let people in. And our museum change rate is glacial. The clash is basically the thing that keeps museum leaders up at night. How do we make the right changes to make the most of audience engagement given our museum culture?