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Sponsorship for Smaller Audiences 

The Sponsorship Collective

Many clients of mine complain to me about their small audiences. They wonder why a sponsor would have any interest in a group of several hundred people when other companies can offer access to thousands. A small audience isn’t a weakness but a superpower. I always tell them something that surprises them.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. People like surveys that are short and sweet.

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Know Your Audience: Writing Content That Reaches the Right People

Tech Soup

When people research a cause they are interested in, the two main channels they use are Internet searches and social media. In this blog post, we'll walk through six simple steps to consider when developing a content strategy and calendar at your nonprofit.

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Audience & Message Research: free webinar on August 16

M+R

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

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Nonprofit Marketing: 3 Easy Ways To Grow Your Audience

Top Nonprofits

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. That way, you can keep current donors and volunteers excited about the mission, inspire new people to support your work, and invest more into other areas of your organization.

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Fundamentals of Audience Growth in the Nonprofit Sector

NonProfit Hub

How can your nonprofit organization increase its audience growth? You have a cause and a message to share, but getting it out there to the right people isn’t always easy. When maximizing audience growth, an aimless attempt rarely works. The goal is to create compelling communications that move audiences to your brand.

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Q&A: Fundraising Best Practices When Connecting With Diverse Audiences

Bloomerang

It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. Question: I have been incorporating strengths-based messaging or asset-framing for describing people we serve. How do we incorporate that into a DEI policy?