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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Launched on May 5, 2003, LinkedIn is a social network for professionals. 51% of its users are college-educated , 20% are senior-level professionals, and the average salary for a LinkedIn user is $46,644 USD per year. That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 LinkedIn Pages.

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5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. 54% of Millennials use LinkedIn to read professional / business news. But what social platform are they on the most?

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

LinkedIn Ad Library [link] Provides a way to filter and browse creative by region, company and keyword. Ensuring compliance For nonprofits engaged in political or issue-based advertising, these ad libraries provide a way to ensure their ads comply with platform policies and disclosure requirements.

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It’s 2013: Where’s your nonprofit’s social media policy?

ASU Lodestar Center

Having a social media policy in place will help you answer these questions, and inform you or your social media manager on what to do in similar situations. What’s in a social media policy? Handling controversy: This quite possibly the most important part of any social media policy. How to write your policy.

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Privacy-First Marketing for Nonprofits

Media Cause

When is the last time you read through your organization’s privacy policy? All of this is done not only because it is the right thing to do, but also because it’s an approach that will build trust with audiences and help build long-term relationships. Maybe… never? How about your cookie consent banner? Why should I do this?

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What You Should Know if You’re Thinking of Starting a Nonprofit Organization

Bloomerang

Establish initial governing documents and policies. . You’ll need to create Bylaws and Conflict of Interest documents and policies because both are needed for your IRS application. . Establish your organization’s branding (establish target audience, logo, brand colors, and messaging). . Develop a vision and mission statement. .