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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Brynne Krispin is a social media strategist for nonprofits and small businesses. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Imagine your nonprofit’s social media fundraising strategy as planning a trip to a new country. Make eye contact with your audience.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. They also appeal to different audience segments. Work With Influencers.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

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4 Tips for Managing Massive Nonprofit Fundraising Events

Nonprofit Tech for Good

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Understand Your Audience. Ask local businesses if they can help you thank your volunteers by donating gifts or experiences.

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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

Depending on the organization’s size and locality, there may be specific local issues or pieces of legislation that are most important for them to make supporters aware of. For example, a local nonprofit working on educational issues may raise awareness about specific school board policies with the aim of making them more inclusive.

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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

4) Unconventional Donors Utilizing unconventional supporters and up-and-coming donors gives fundraisers the opportunity to reach new audiences and raise more money. In 2024, fundraisers should prepare to welcome the rise of influencers, celebrities, and Gen Z donors!

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The Ultimate Guide to Social Media for Nonprofits

Qgiv

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!