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How to Use Data to Drive Your Content Strategy

Association Analytics

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Ways to ask: Get members to update their profiles, send an email to gather their feedback, or collect information at in-person events like what sessions they attend. Follow industry trends.

Taxonomy 169
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Event Marketing 101 – Guide & Strategies

AccelEvents

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

Marketing 119
professionals

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What Will Be The New Normal For The Event Industry?

AccelEvents

COVID-19 has done more than just slow down the event industry—it almost brought it to a complete halt. These restrictions have upended everything from the travel industry to the hospitality industry to Main Street, USA, leaving people wondering, what does it all mean and what comes next? Think Small.

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Developing an SEO Strategy for Translated Content

Forum One

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translations need to be culturally adapted and written in compliance with plain language best practices so they can be truly useful for your target audiences.

Content 58
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. 1) Set up and prioritize LinkedIn Pages in your social media strategy. LinkedIn Pages.

Linkedin 360
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What Will Be The New Normal For The Event Industry?

AccelEvents

COVID-19 has done more than just slow down the event industry—it almost brought it to a complete halt. These restrictions have upended everything from the travel industry to the hospitality industry to Main Street, USA, leaving people wondering, what does it all mean and what comes next? Think Small.

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Social SEO and the Rise of Alternative Search

Media Cause

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. Social media profiles consistently secure prominent positions in search results. Now what exactly does it mean when we talk about social SEO?

Search 59