Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives.

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Saleforce Nonprofit

OCTOBER 20, 2021

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Harold led an exercise that challenged us to find ways to be more intentional with our storytelling. About the Author. Cristina Jones.

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Storytelling Tips Music Exercise 73

Greater Giving

MARCH 22, 2024

Reassess Your Goals and Audience Align with Donor Preferences Spring cleaning isn’t just for closets! Conduct surveys or focus groups with your existing donor base to understand their current priorities and preferred giving methods. This injects a touch of seasonal fun and attracts a broader audience.

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Strategy Fundraising Storytelling Trend 59

Achieve

AUGUST 12, 2021

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . volunteer fundraisers to brush up on your storytelling abilities. . Millennial Impact Report.

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Audience Tips Fundraising Social Media 82

Bloomerang

JULY 27, 2021

Over centuries, storytelling has followed a similar pattern. You can apply the same blueprint again and again and know the stories will be well received by your audience. . When it comes to nonprofit storytelling , The Singularity Effect is proven to be effective. Knowing your audience helps with this.

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Story Storytelling Indianapolis Indiana 124

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. A dropdown menu.

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Bloomerang

APRIL 27, 2021

Your Who : Your Audience. It’s important to note that one of the best forms of messaging is through storytelling. Chances are good your audience members are not hanging out on all of your available platforms, so it is likely you will be reaching fresh eyes each time. Which brings us to the next factor, the audience.

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Communication Storytelling Indianapolis Nonprofit 127

Candid

SEPTEMBER 27, 2023

Whether you’re looking to brush up on best practices for annual appeals, boost your fundraising game on social media this GivingTuesday , or build expert storytelling skills to win over supporters this giving season and beyond, we’ve got you covered with this list of 12 free nonprofit books. From So What? To So Funded!

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.orgSource

NOVEMBER 7, 2023

Most groups navigated the unusual challenges and got work done. Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. Groups that developed a structure and schedule for online meetings managed their time and effort more efficiently.

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Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

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Marketing Guide Nonprofit Channel 52

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

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Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Be specific in your storytelling. Remind each donor that these perks are only offered to this select group. Email #1: Introduce the Campaign.

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EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Use storytelling and real-life examples to demonstrate the importance of their support. Use audience segments to appeal to your target audiences.

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Candid

APRIL 22, 2024

Also, don’t underestimate the power of storytelling and communications as a way to influence and amplify one’s work to impact a broader audience. This critical research informs many of our current practices.

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Relationship Build Organization Philanthropy 78

Nonprofit Tech for Good

AUGUST 9, 2021

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. 9) Join and participate in LinkedIn Groups. Strangely, nonprofits have been slow to embrace LinkedIn.

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. YouTube recently announced a new suite of fundraising tools to a small group of select U.S 2) Explore YouTube Giving Tools. . nonprofits. 5) Raise money using Facebook Live.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2015

Storytelling is an essential fundraising skill for nonprofits. One of the most amazing nonprofit storytellers I ever heard in my life is Alberto Cairo (International Committee of the Red Cross) who delivered a truly inspirational speech during the International Fundraising Congress closing plenary. Nonprofit Storytelling Conference.

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Storytelling Resource Practice Lebanon 50

Allegiance Group

APRIL 15, 2024

Allegiance Group makes achieving direct mail success simple. Additionally, audiences are likely to open and engage with direct mail. Direct mail reaches different audiences. To identify a target audience for your campaign, you’ll need to dig deeper with your research. Let’s get started! Contact Us!

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Mail Fundraising Nonprofit Channel 52

NonProfit Hub

DECEMBER 3, 2014

Telling stories that tug on heartstrings and emotionally connect with your audience gives your organization the heart and soul that donors are attracted to. From nationally recognized master storyteller and culture change expert Lori Jacobwith , here are five tips for using storytelling in your marketing plan.

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Storytelling Marketing Tips Story 67

AccelEvents

AUGUST 7, 2020

First, it will activate the reward system while also speaking to our neurological drive towards belonging and being a part of a social group (more on socialization later!). You do not want to alienate any member of your audience. Prime Your Audience. Use Storytelling. . . . . And furthermore, emotions are contagious.

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Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

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Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

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Social Media Media Guide Social 52

Connection Cafe

SEPTEMBER 27, 2019

One of the most effective ways this can be done is through storytelling. In this episode of the sgENGAGE Podcast, host Christine Newman is joined by two storytelling experts, Jocelyn Wright and Kirk Lilwall of Blackbaud University. Storytelling for diverse audiences. Visual Storytelling for the Modern Nonprofit.

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Storytelling Podcast Blackbaud University 25

Nonprofit Tech for Good

DECEMBER 2, 2023

Leverage the power of storytelling to add extra personal detail to your supporters’ donations and foster a deeper bond with your sustaining level donors. 4) Unconventional Donors Utilizing unconventional supporters and up-and-coming donors gives fundraisers the opportunity to reach new audiences and raise more money.

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The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

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Guide Donor Fundraising Social Media 52

Qgiv

JUNE 6, 2023

How do you target the right audience for Facebook Ads for nonprofits? In general, posting engaging content on social media will help you broaden your audience, but employing Facebook Ads expands your reach even further by delivering your posts to your supporters’ feeds and showing them to your chosen targeted demographics.

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Facebook Guide Demographics Nonprofit 86

Bloomerang

JULY 7, 2022

According to Big Fundraising Ideas, one way school groups can take advantage of this method of communication is by sending fundraising letters that invite supporters to make a donation. Define your audience. After you define your audience, develop a unique message and strategy tailored to them to increase response rates.

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Mail Retention Practice Donor 107

Nonprofit Tech for Good

SEPTEMBER 12, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage. A group of major donors who want to make a big impact.

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Connection Cafe

DECEMBER 18, 2019

An important focus of our research was the desire to demystify the expectations of this group and develop distinct behavioral characteristics to help identify those who are most likely to engage and donate. Our goal is to harness this high level of trust into next gen donor engagement and ultimately, financial returns. NEXT GEN PERSONAS.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. This will give you the best chance of getting your posts in front of your target audience. 6) Use video and live streaming for storytelling. Let’s look at some of the most effective options that you might want to explore.

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Get Fully Funded

FEBRUARY 2, 2022

Utilize storytelling in your communications. Utilize storytelling in your communications You have probably heard this advice before but it’s not always clear exactly how you actually achieve it. Storytelling is important because it helps your audience better understand and connect with the work you’re doing.

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Communication Strategy Storytelling Social Media 52

Get Fully Funded

JANUARY 30, 2022

Utilize storytelling in your communications. Utilize storytelling in your communications You have probably heard this advice before but it’s not always clear exactly how you actually achieve it. Storytelling is important because it helps your audience better understand and connect with the work you’re doing.

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Communication Strategy Storytelling Social Media 52

Tech Soup

OCTOBER 4, 2012

The panel "The New Connectivity: Storytelling for the Digital Age" focused on best practices for nonprofits and other social good organizations to spread their message over social media. Heroic Stories Capture Nonprofit Audiences. Learn More About Digital Storytelling. Create Documentaries for Your Cause.

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Storytelling Digital Conference San Francisco 62

Qgiv

JANUARY 8, 2024

These partnerships with businesses corporations can help both you and your for-profit partners widen your audiences while providing extra financial support for your mission. Divide your donor base into groups based on demographics, giving history, engagement levels, or other categories relevant to your organization.

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Trend Raise Tools Tips 52

Neon CRM

OCTOBER 6, 2023

Create Different Ticket Types Your nonprofit’s supporters are not a one-size-fits-all group. They cater to a broad audience and are often more affordable, making them an excellent choice for attracting a large number of attendees. That’s what group tickets are there for! Take a Neon Websites Tour 3.

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Tips Fundraising Local Channel 52

Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While lifestyle and fashion pins are certainly popular on the site, there are a wide variety of reasons why people across all age groups love Pinterest. By Julia Campbell .

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Storytelling Social Media Nonprofit YouTube 176

Candid

DECEMBER 12, 2022

Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests?

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