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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. Fundraisers have other metrics available. Any number of variables can influence these metrics. Actual revenue generated is another datapoint.

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How to Follow the Web Content Accessibility Guidelines: Resources for Nonprofit Design

Media Cause

We all have diverse audiences, and we must make sure our web content can be consumed in a way that includes everyone, especially those we serve. Following them has allowed my work to resonate with a larger audience and honors the mission of the organizations I’m partnering with. . Image of contrast checker dashboard on WebAIM.org).

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What actually happened: Apple Mail Privacy Protection

M+R

Reminder, email opens are tracked by tiny image pixels embedded in email content. When a user downloads that image, it registers as an “email open.”). Sure, you’d get the occasional bot open or someone with images blocked, so it wasn’t a perfect data point, but it was a fairly stable, useful number. That part is still true.

Mail 106
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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

These insights can give you a clear picture of what parts of your website — pages, images, forms, buttons — are working to drive conversions and which ones need some help. An event is any kind of action a user performs on your website, such as clicking a button, downloading a file, or submitting a form.

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A Quick Guide to Creating a Nonprofit Podcast: 5 Steps

Achieve

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast?

Podcast 52
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How to Measure Podcast Downloads

Whole Whale

The most attractive aspect of the medium is how intimate the relationship can be with the audience. A podcast is basically a coded feed of XML that lists the information about your podcast, titles, descriptions and a link to where the MP3 audio file lives. Get more data to measure impact using Lighthouse by Whole Whale.

Podcast 52
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The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

If you find that your marketing efforts were misaligned with your audience, conduct more audience research to help understand your supporters better. Give your audience information that will help them identify with the individual featured in your story. Round up metrics such as your: Fundraising total. Define the problem.

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