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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. But there is so much more to properly thanking donors. Send your thank-you quickly.

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4 Types of Donor Personas for Effective Nonprofit Fundraising

Nonprofit Tech for Good

The answer is in understanding your goal and audience, and then matching your pitch to the prospect. In other words, you create donor journeys. . If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking. What are my donor personas? Ask yourself: .

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How To Segment And Personalize Appeals To Raise More Money At End Of Year

Bloomerang

As in, “Will this REALLY raise me more money?” If you aren’t segmenting, these four unique recipients would all get the same exact appeal: Can you imagine making a gift and then immediately receiving another ask? Use segments to create target audiences and hyper-personalize communications to them.

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5 Ways to Use Social Media to Raise More Money at Year-end

Nonprofit Tech for Good

In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. Here are 5 ways that you can use social media to raise even more money at year-end. . That number includes thousands of people who had never donated via social media before becoming donors!

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How To Find Your Most Generous Donors

Bloomerang

All donors are not created equally. Some donors can cost a great deal to acquire, and then only make one gift before lapsing. As fundraisers, we have a responsibility to raise money efficiently, investing our time and resources prudently. We don’t want everyone to give a small gift.

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How To Convert More Recurring Donors + Increase Gift Size

CauseVox

Recurring donors are a fundraiser’s dream. They tend to give 2x more over their lifetimes than those who repeatedly give one-time gifts. That means your recurring donors deserve more of your time. Yes, we all love our recurring donors. But how do you get recurring donors? Boom: beautiful donation tiers.

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