EveryAction

AUGUST 29, 2023

This is why data-informed donor screening and segmentation practices are so important: with the right tools and practices, your team can maximize and optimize fundraising efforts to raise more money, spend fewer resources raising it, and increase your impact on the communities you serve.

Data 214

Data Gift Giving Children 214

The Fundraising Authority

SEPTEMBER 7, 2022

The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. Good major donor prospects…. #1

Guidelines 312

Guidelines Donor Organization Profit 312

Bloomerang

JUNE 30, 2023

Today’s question comes from a nonprofit employee who wants advice on how to credit and acknowledge donor advised fund gifts in their donor database: Dear Charity Clairity, I’m unsure how to enter donor advised fund gifts in our database so they’re credited and acknowledged appropriately.

Database 117

Database Gift Fund Donor 117

Bloomerang

AUGUST 25, 2023

For years we’ve talked about donors from the perspective of moving them up a “pyramid” or “ladder.” Which is why I advocate retiring the old donor pyramid in favor of a dynamic energy vortex. And I also prefer a new donor paradigm that doesn’t look at donors from top to bottom based simply on the size of their gift.

Gift 68

Gift Donor Philanthropy Nonprofit 68

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. But there is so much more to properly thanking donors. Send your thank-you quickly.

Gift 119

Gift Donor Language Donation 119

The Modern Nonprofit

JULY 11, 2023

Estimated Reading Time: 4 minutes Keep Your Donors Coming Back: Effective Strategies for Nonprofit Donor Retention and Recurring Gifts Ever wondered how some nonprofits have a dedicated group of repeat donors while others are constantly chasing new ones? The secret lies in mastering donor retention and recurring gifts.

Retention 75

Retention Gift Donor Effective 75

Nonprofit Tech for Good

SEPTEMBER 23, 2020

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors.

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Statistics Donor United States NGO 363

Nonprofit Tech for Good

SEPTEMBER 17, 2022

In other words, you create donor journeys. . If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking. What are my donor personas? Below, I’ll break down the basics and share my four top donor personas that will help get you started. .

Donor 296

Donor Effective Fundraising Map 296

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. We receive very few, and I wonder why more donors don’t take advantage. Matching gifts are truly the social benefit sector BOGO.

Gift 95

Gift Practice Companies Benefit 95

Bloomerang

JANUARY 19, 2024

Today’s question comes from a nonprofit employee who wants tips on how to connect with and cultivate Donor-Advised Fund (DAF) donors: Dear Charity Clairity, My boss thinks we should get more funding through DAFs. In fact, the majority of DAF donors do not want to be anonymous. of those gifts were given anonymously.

Donor 93

Donor Fund Giving Sponsor 93

Neon CRM

DECEMBER 6, 2023

You may be balancing your final push to reach your fundraising goal with event planning, donor meetings, board meetings, and planning for the new year—and that list doesn’t include all the things you do outside of work, either. That’s why it’s essential to have a donor retention plan in place. Let’s take a look.

Donor 98

Donor Retention Template Widget 98

Bloomerang

NOVEMBER 13, 2023

As in, “Will this REALLY raise me more money?” If you aren’t segmenting, these four unique recipients would all get the same exact appeal: Can you imagine making a gift and then immediately receiving another ask? Step 1: Use actual names At the most basic level, start by using a donor’s first name in the email or letter.

Idaho 102

Idaho Personal Money Raise 102

Get Fully Funded

FEBRUARY 25, 2024

Thanking donors is THE most important step in fundraising. Mess it up, and you’ll eventually lose the donor. Unfortunately, most nonprofits view thanking donors as an afterthought instead of treating it with the importance it deserves. And that can kill your ability to keep good donors who love the work your nonprofit is doing.

Donor 105

Donor Create Language Gift 105

Get Fully Funded

SEPTEMBER 17, 2023

A solid donor relationship is the backbone of successful fundraising. When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable.

Relationship 105

Relationship Donor Language Build 105

Qgiv

OCTOBER 26, 2022

Donor engagement is an essential component of an optimized nonprofit fundraising strategy. But did you also know that matching gifts can have a significant impact on your donor engagement efforts? But did you also know that matching gifts can have a significant impact on your donor engagement efforts?

Gift 52

Gift Impact Donor Rate 52

CauseVox

JUNE 7, 2022

Cultivating a major donor and setting the stage to make an ask for money doesn’t have to be a nerve-wracking experience. For context, when we talk about major donors, we’re referring to donors who make a significant gift to your org – one that’s above and beyond the typical gift that arrives in the mail.

Money 64

Money Donor Tips Technique 64

Nonprofit Tech for Good

DECEMBER 12, 2019

Major donors are the most valuable supporters of the nonprofit world. Follow these three steps to engage and nurture the high net worth donors who share your vision. 1) Invite major donors to be an integral part of the work they’re funding. The specifics of what their money would be funding.

Relationship 246

Relationship Donor Management Sponsor 246

Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday ? What if you could convert those one-time donors into engaged supporters that give again?

Donor 328

Donor Giving Template email 328

Nonprofit Tech for Good

APRIL 21, 2022

According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. After all, there is nothing more disappointing than contributing hard-earned money to what looks like a good cause, and then having absolutely no idea whether it made any difference.

Impact 338

Impact Donation Donor Social Media 338

Bloomerang

OCTOBER 16, 2023

What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? Before you ask, tell your donors the impact they made this year. Your communications are a mirror to your donors. Don’t talk about what YOU did with their money. What’s the answer? How will you make them look?

Gift 103

Gift Script Phone Voice 103

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Now, like most non-profits, I know about stewarding donors. Before going on, let’s answer the question, “What does it mean to ‘steward’ a donor?” What is Stewarding?

Donor 177

Donor Profit Participatory Relationship 177

Bloomerang

DECEMBER 13, 2022

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? . Donor attrition has gotten worse over time. It’s also the number one reason you’re raising less money than you could. You’re Leaving Money on the Table. Donor Negative WORDS. People give.

Retention 111

Retention Donor Gift Nonprofit 111

Nonprofit Tech for Good

JUNE 22, 2023

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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Program Giving NGO Gift 266

Bloomerang

DECEMBER 19, 2023

All donors are not created equally. Some donors can cost a great deal to acquire, and then only make one gift before lapsing. As fundraisers, we have a responsibility to raise money efficiently, investing our time and resources prudently. We don’t want everyone to give a small gift.

Donor 81

Donor Gift Student Demographics 81

Neon CRM

AUGUST 11, 2023

It’s easy to focus on fundraising success and forget about donor retention. Retaining your GivingTuesday donors is important, too. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day.

Retention 98

Retention Donor Gift Template 98

Bloomerang

MAY 22, 2021

Today’s question comes from a fundraiser who needs advice on how donor-advised funds should be recognized in their annual reports. . Dear Charity Clairity, I appreciated reading your guidance re: donor-advised funds (DAFs) and would like to have additional clarity re: listing DAFs in an annual report.

Fund 100

Fund Gift Donor Award 100

Allegiance Group

FEBRUARY 27, 2024

Donor-advised funds (DAFs) are one of the fastest-growing areas of charitable giving. More than 3 million people use donor-advised fund accounts for their philanthropy. Despite how popular DAFs are becoming with donors, nonprofits don’t always share the same warm feelings. This makes DAFs a hot topic — and a controversial one.

Fund 52

Fund Challenge Donor Ratio 52

Neon CRM

JANUARY 23, 2024

What Are Major Gifts? Major gifts are generally the largest donations a nonprofit receives. The exact dollar amount that’s considered a major gift varies from organization to organization. The average nonprofit considers a gift of $5,000 or more a “major gift,” but that’s not a hard and fast rule. major gifts.

Gift 52

Gift Strategy Raise Database 52

CauseVox

MARCH 9, 2021

Recurring donors are a fundraiser’s dream. They tend to give 2x more over their lifetimes than those who repeatedly give one-time gifts. That means your recurring donors deserve more of your time. Yes, we all love our recurring donors. But how do you get recurring donors? Boom: beautiful donation tiers.

Gift 101

Gift Donor Donation Campaign 101

Get Fully Funded

AUGUST 4, 2023

When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). That’s why nonprofits outsource to nonprofit mail experts as their donor file grows. Below are my 5 top tips to save you precious money and time when preparing your own appeal.

Money 98

Money Tips Time Mail 98

NonProfit PRO

AUGUST 2, 2021

In fundraising, a donor parts with money when he or she perceives that the “price” being “paid” is worth what happens when the money is used. The donor is giving a sum of money for something, and it is right for him or her. What is right for the donor as it relates the amount you propose to ask for?

Difference 124

Difference Donor Proposal Gift 124

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

Audience 81

Audience Donor Survey Demographics 81

Bloomerang

NOVEMBER 16, 2023

Shine a spotlight on your volunteers Hearing heartfelt stories about why your cause is important to them will amplify your messaging and help make it resonate with prospects and donors, deepening their emotional connection to your organization and fostering long-term support. Meredith and her team did a brilliant job of testing the campaign.

Gift 92

Gift Volunteer Celebrate Culture 92

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. When a fundraiser receives a notification that a donor is close to lapsing, they can reach out and reconnect with that donor.

Trend 307

Trend Fundraising Digital Celebrate 307

sgEngage

JULY 28, 2023

A challenge gift is a donation that creates an incentive for others to give by offering a financial reward based on an established contingency. Challenge gifts are issued only once a contingency, or “challenge,” has been achieved.

Gift 52

Gift Challenge Blackbaud Pledge 52

The Fundraising Authority

DECEMBER 4, 2020

It means all of your efforts, research, and cultivation will not be resulting in a gift from this prospect. Often, it means explaining to your boss, or to a referring board member, that no, you were not able to secure a donation, and no, the donor does not want to think about it… they outright declined. That being said, “no’s” happen.

Donor 220

Donor Gift Profit Advice 220

Bloomerang

NOVEMBER 27, 2023

There are a lot of myths when it comes to fundraising with volunteers: Myth #1 : “Volunteers are already giving us their time so we shouldn’t also ask them for money.” If you aren’t asking your volunteers to give, you’re leaving money on the table and depriving people who love your cause of feeling the joy of helping it thrive.

Gift 74

Gift Volunteer Director Lesson 74