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How Museum Hack Transforms Museum Tours: Interview with Dustin Growick

Museum 2.0

A new company in New York, Museum Hack , is reinventing the museum tour from the outside in. They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH). The tours are pricey, personalized, NOT affiliated with the museums involved… and very, very popular.

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Adventures in Participatory Audience Engagement at the Henry Art Gallery

Museum 2.0

These nontraditional audience engagement techniques helped make complex goals and visions explicit and understandable to visitors. Two years later, while I still appreciate the very real operational limitations of most institutions with regard to facilitation, I now believe that it's often essential to success.

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Games and Cultural Spaces: Live Blog Notes from Games for Change

Amy Sample Ward

Ruth Cohen – American Museum of natural History. Jason Eppink – Museum of the Moving Image. Goal of the centennial project was to shine the light on the library’s resources and get new audiences engaged in the collections and connected to the curators and staff. Jason Eppink – Museum of the Moving Image.

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How Nonprofit Leaders Create An Authentic Personal Brand on Intsagram

Beth's Blog: How Nonprofits Can Use Social Media

Distinctiveness: It is expressed in a unique way and clearly defined, so their audience can quickly grasp what they stand for. Relevant: It meets the target audiences needs. One of the best personal brands that I’ve seen on Instagram from a nonprofit leader is Thomas P Campbell the CEO of the Metropolitan Museum.

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Lead or Follow: Arts Administrators Hash it Out

Museum 2.0

Last week, Douglas McLellan of artsJournal ran a multi-vocal forum on the relationship between arts organizations and audiences, asking: In this age of self expression and information overload, do our artists and arts organizations need to lead more or learn to follow their communities more? Here are three of my favorites.

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The Knowledge is in the Room: How To Let It Out

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Don’t Just Research Your Audience, Make Them Part of the Presentation.

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What Does it Mean to Have a Relationship with an Institution?

Museum 2.0

This expresses itself most powerfully in museums when we talk about building relationships with visitors over time. But museums are one-night stand amnesiacs in the relationship department. This is terrible, both for the visitor and for the museum. I expect you'll remember some basic things about me--say, my name.