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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers.

Lesson 294
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6 Tips for Analyzing Online Fundraising Campaigns

Bloomerang

How effective were your various marketing channels and efforts? For example, did your marketing channels or activities have less/more impact than they’ve had in previous campaigns? What did various audiences like/dislike about the campaign in terms of registration, fundraising, donating, and the overall campaign?

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52
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Marketing Tips for Walkathons and Other Eventful Fundraisers

Nonprofits Source

By sending the right donor communications and reaching your target audience where they are, you’ll be able to successfully promote your event and expand your nonprofit’s reach. Depending on your target audience, you’ll want to vary your messaging. Share your registration form widely. Peer-to-peer engagement.

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Digital Donor Engagement & The Future of Nonprofit Marketing

Greater Giving

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Donor Profiles and Records .

Digital 75
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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. Let’s use course registration as an example. Keep your audience in mind as you create content. Let’s use course registration again as an example for an easy test. Asking member feedback in a survey may not give you the full picture.

Taxonomy 169
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4 Communications Strategy Tips for Donor Retention

sgEngage

Segment your audience . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. According to our guide to multi-channel marketing , companies that switch to integrated marketing techniques see an average 24% increase in their marketing ROI.

Retention 102