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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. In fact, you shouldn’t! .

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Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results

Byte Technology

Having a profound and clear presence in the virtual world is one of the best ways to ensure your message and mission are being communicated to the widest audience possible and that the message is translating into time, talent and dollars for your group. Why these two channels?

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HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Start building your channel and live-streaming communities now. Websites like Ustream.tv

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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Communicate with your audience by showing engaging photos of your work or a testimonial.

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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

How much effort are your social media channels really worth? Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. Look to attract crossover audiences who don’t only follow other organizations like you.

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How-to: Use Twitter to Engage Your Audience

NTEN

At AIDS.gov , our mission is to provide access to Federal HIV and AIDS information through a variety of new media channels, and to support the use of new media tools by Federal and community partners. Is it simply the number of followers you have on Twitter, or how many people "like" you on Facebook? Plan ahead.

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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