Media Cause

FEBRUARY 7, 2023

At Media Cause, we’re truly passionate about our clients and the causes they represent. What is Paid Media and Paid Media ROI? Paid media is any form of advertising that has a cost associated with it. This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

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Media Cause

AUGUST 31, 2021

While planning across multiple platforms can look like the gameboard of Chutes and Ladders, combining your efforts across platforms, whether it’s on Facebook and Instagram, LinkedIn, Google Paid Search or the Google Display Network can help supercharge your campaigns to increase your brand equity and reach a new audience of supporters. .

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Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind.

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sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. Let’s jump into how you can realize these benefits and successfully connect your social media with your site.

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Qgiv

MAY 31, 2023

By now you probably know that you should have social media accounts for your nonprofit organization (and if you didn’t, now you do). Social media is a very effective method to connect with current and potential donors. But building a successful social media campaign is more than just creating a page or posting a picture.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. By Sacha Evans. They must contribute to your final goal.

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Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. Here are a few steps to help you get started on your social media journey! Build your audience persona.

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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Media Cause

JUNE 30, 2022

If you work in digital media, you’ve probably encountered this confusion a handful of times. . This is the first blog in a series about creating Paid Media Reporting Dashboards. I recommend this process for all channels except Search. static, video, carousel, banner, rich media) (optional). Who is this ad targeting?

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Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best. Perhaps it’s Facebook, Twitter or LinkedIn, or your website.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Whole Whale

JANUARY 27, 2022

Our personal and professional personas have started blurring from the first time someone Tweeted and logged into LinkedIn. On LinkedIn, for example, posts from a company account are throttled and aren’t shown as much as posts that come from an individual account. . Social Media Tools.

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sgEngage

SEPTEMBER 11, 2023

Leverage digital channels. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Alternatively, you could ask it to brainstorm outreach channels and digital campaign ideas.

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Qgiv

JUNE 29, 2021

Social media is an incredibly powerful storytelling tool for your nonprofit. According to our report, Navigating the Unknown: 2020 Findings to Future-Proof Your Fundraising , social media posts were the number one driver of charitable gifts in 2020—ahead of email and direct mail appeals! The good news? We’re here to help!

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NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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sgEngage

OCTOBER 11, 2023

Leverage Social Media Meta, Insta, TikTok, LinkedIn, YouTube, and the recently rebranded X. I’m sure you’re using at least one of these social media channels. Whether you’re personally into them or not, social media platforms offer opportunities for connection that go far beyond your database contact list.

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Byte Technology

NOVEMBER 5, 2015

After all, in the increasingly online world in which cause-related organizations prosper or fail it can be difficult to understand how to allocate limited resources, especially towards a solid social media presence that translates to dollars and cents. For one hour a week upload video, manage playlists and subscribe to channels on YouTube.

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Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. LinkedIn: taproot-foundation. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? Who maintains your social media campaigns?

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Forum One

MAY 25, 2023

Social media managers and communications professionals across industries are also reconsidering how they use—or don’t use—Twitter. Address key questions What are our communications and social media goals? Are there better ways to connect with our audiences? Are our audiences still using Twitter?

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Saleforce Nonprofit

FEBRUARY 11, 2022

Organizations can use a donation form on their website or social media channels to solicit donations from anywhere in the world. Organizations can use a donation form on their website or social media channels to solicit donations from anywhere in the world. Use Social Media to Your Advantage.

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sgEngage

JULY 18, 2023

With all the hype growing around this new social media platform, you’re probably asking how it might be useful in your fundraising strategy and whether you should jump on the bandwagon. Threads is a social media platform where users can post their thoughts, opinions, and reactions in 500 words or less.

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Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). You also need to post inviting content on your social channels that builds excitement, anticipation, and engagement about the event.

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sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Digital Marketing Nonprofits use digital marketing to reach a wider audience online to communicate to specific demographics with targeted messaging. Email Marketing Email is an effective communication tool for nonprofits.

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AccelEvents

OCTOBER 28, 2020

A hybrid event combines a live event with a virtual one by including digital elements and a remote audience. Including a remote audience allows event planners and organizers to minimize in-person attendees in line with local guidelines without sacrificing ticket sales and revenues. . Engage Through Social Media.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The description: Using Social Media to Engage and Inspire Your Alumni Network. The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. I wanted to get a better understanding of context for this audience and the approaches they were already using.

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Amy Sample Ward

APRIL 9, 2010

What : An important part of your social media strategy should be listening for people and organizations who are talking about the issues you want to discuss.How do you know which networks will be most effective to reach your goals? Multi-channel conversations. Conversations take place in both places separately and together.

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Media Cause

OCTOBER 14, 2022

Programmatic advertising helps nonprofits target specific audiences across the internet. Programmatic ads use analytics and machine learning to find the people who fit into your target audience as they browse a variety of content online (e.g., While Paid Social ads (Facebook, LinkedIn, etc.) Sophisticated audience targeting.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. You may even repurpose these impact blocks in your email appeals and on social media leading up to Giving Tuesday to communicate the meaningful value of your campaign. between 9 a.m. and 11 a.m.

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M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. How large is the potential audience?

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Facebook , Reddit , LinkedIn , and Twitter have great options. Staff the organization’s social media account inboxes and repeat the above. Be Informed. 50 helps us feed one child for a week.”).

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Amy Sample Ward

MARCH 4, 2012

The session focused on using core social media platforms Facebook, Twitter, and LinkedIn to raise awareness and inspire others as a volunteer. When it comes to creating great content, there are four important elements, especially with social media, as you can see in the image at the top of this post. Creating Great Content.

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Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Connection Cafe

JULY 11, 2011

” From Eve Mayer Orsburn, aka @LinkedInQueen , that’s my favorite quote for why LinkedIn matters. The fact that LinkedIn’s 100 million members have an average household income of $110,000 isn’t the only reason to have a presence on the site. Though that doesn’t hurt does it?). It’s easy.

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Bloomerang

JULY 26, 2021

Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising. Is it easy to share your website and other links via social media or email? .

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