Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

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Audience Marketing Nonprofit Search 98

Nonprofits Source

NOVEMBER 27, 2023

By regularly posting content to a variety of platforms like Instagram and Facebook, you can encourage new audiences to check out your business and increase your brand visibility. Or, if you want to reach an older demographic, you could share customer testimonials on Facebook to build trust.

Channel 52

Channel Business Marketing Effective 52

Qgiv

APRIL 15, 2024

Legacy gifts can be anything including stocks, money, vehicles, buildings, and more. Identify your target audience Every donor has the potential to become a legacy donor, but some may be more likely to decide on legacy giving than others. To learn more about donor-advised funds, check out this guide!

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Guide Giving Gift Donor 52

EveryAction

MAY 30, 2023

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. We’ll be rooting for you!

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Virtual Advocacy Channel Mobile 163

Qgiv

OCTOBER 9, 2023

Cause marketing is a great way to build a relationship with a business to make your fundraising more sustainable. A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. Check out these tips for building a cause marketing campaign!

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Causes Marketing Impact Guide 52

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Communication Fundraising Test Hints 299

Media Cause

JANUARY 18, 2022

While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. The good news is that targeting owned audiences won’t be impacted. Get In Market Now.

Audience 52

Audience Facebook Change Test 52

M+R

JANUARY 24, 2022

ICYMI: We released a guide to help nonprofits develop creative that reaches your goals while living your values. But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. Other times, relevance is not about the ways an audience is directly impacted.

Effective 93

Effective Rhode Island Build Demographics 93

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. For one compelling reason.

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YouTube Industry Leadership Podcast 221

Media Cause

AUGUST 31, 2021

While planning across multiple platforms can look like the gameboard of Chutes and Ladders, combining your efforts across platforms, whether it’s on Facebook and Instagram, LinkedIn, Google Paid Search or the Google Display Network can help supercharge your campaigns to increase your brand equity and reach a new audience of supporters. .

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Channel Digital Marketing Phase 52

Bloomerang

AUGUST 31, 2022

It gives your audience a tangible transformation to observe through the sharing of the written word, photos, testimonials, and videos. Storytelling makes it personal and transforms the heart and mind of your target audience by showing them why something is important, instead of just telling them. Prompt action from your audience .

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Storytelling Guide Structure Audience 110

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive. These characteristics can serve as the basis for your audience segmentation.

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Guide Donor Fundraising Social Media 52

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

Marketing 119

Marketing Strategy Guide Sponsor 119

Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast?

Podcast 52

Podcast Create Guide Audio 52

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. As a rule of thumb, nonprofits should start preparing and building their year-end giving teams when students return to school for the fall semester, usually three to four months ahead of the campaign period.

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Guide Giving Nonprofit Metrics 107

Top Nonprofits

OCTOBER 18, 2021

Kadi McDonald helps organizations of all sizes build trust and authenticity, and expand and validate a brand’s purpose through a consistent experience across all marketing channels. EXPLORE OUR RESOURCES Courses Podcasts Webinars Papers Guides. 15-17, 2020. 15-17, 2020. About Author. Author Name Here. Author bio here.

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Audience Content Virtual Podcast 52

AccelEvents

JULY 6, 2021

Although in-person and hybrid events can be a powerful way to generate leads, boost sales, and build brand awareness, event marketers often struggle with figuring out the best strategy for event promotion. To help, we’ve developed this concise guide to promoting your next online event: How to Plan Your Next In-Person or Hybrid Event.

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Guide Virtual Registration Integration 95

Qgiv

JANUARY 24, 2024

Your fundraising strategy is the roadmap for your nonprofit, and once you’ve invested the time to develop one, you’ll have an invaluable resource to guide your organization in your fundraising efforts. Each step builds on the one before, so this guide will walk you through the process from start to finish.

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Practice Strategy Guide Fundraising 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. Research and exploration.

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Mail Fundraising Nonprofit Channel 52

Media Cause

OCTOBER 17, 2022

While keeping this top of mind, you should ensure you give your audience what they want and need. Understanding user intent and your audience. Here are some ideas to help guide your content strategy and ensure your content is written well and optimized for search—no matter where it lives. Deep knowledge of writing well.

Content 52

Content Channel Search Case Study 52

Bloomerang

NOVEMBER 16, 2023

This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Then, cast a wider net by sending out your keyword with your written or video instructions to other donors who may also be interested in using this giving channel. Is text-to-give a safe fundraising avenue?

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Mobile Guide Giving Fundraising 56

Neon CRM

NOVEMBER 30, 2023

This is just one example of how storytelling impacts engagement and why it’s so crucial to build storytelling into your nonprofit’s strategy. Utilize Visuals Humanize your nonprofit’s stories by adding visuals like photos and videos to engage your audience. Does your audience resonate more with photos or videos?

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Storytelling Guide Nonprofit Story 52

OneCause

MARCH 14, 2023

Once the foundational pieces of the event are secured, it’s time to build out a marketing calendar. What marketing channels should we use? Part of the early development of an event marketing plan includes determining the target audience and considering how to best engage your donors with relevant information.

Marketing 52

Marketing Guide Fundraising Nonprofit 52

.orgSource

APRIL 1, 2024

You can build more collaborative teams. Instructions, such as a style guide and taxonomies, are part of this process. And imagine live tours of your annual conference, reports from the exhibit hall floor, or committee meetings with audience feedback. Of the four bullets listed above, the last two seem to be the most challenging.

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Trend Influence Taxonomy Associations 221

Saleforce Nonprofit

APRIL 21, 2021

This enables you to curate organic, moderated conversations across a variety of topics to an audience of your choosing. . It’s like participating in a panel about a topic that you are deeply interested in with experts and engaged audiences from around the world — and you don’t even have to change out of your sweatpants.

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Community Build Texas Audio 106

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

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Mobile Digital Fundraising Advocacy 130

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success! .

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Virtual Marketing Guide Stream 95

Pamela Grow

FEBRUARY 27, 2024

Building relationships with donors, volunteers, and advocates ensures that you have a reliable source of support to power your mission year after year. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience.

Digital 59

Digital Marketing Create Social Media 59

Achieve

AUGUST 12, 2021

Targeting them with your next peer-to-peer campaign is a smart way to build a sustainable support network for years to come. Build a strong narrative. Communicate with your audience by showing engaging photos of your work or a testimonial. Salsa’s guide to donate buttons. Convey genuine gratitude. .

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Audience Tips Fundraising Social Media 82

Nonprofits Source

FEBRUARY 22, 2024

With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. Sponsorships page.

WordPress 52

WordPress Content Strategy Create 52

CauseVox

JUNE 15, 2023

Whether you’re running a marathon to raise money for mental health or you are a nonprofit considering hosting a peer-to-peer birthday fundraiser , building an effective personal fundraising page is the first step towards creating positive change in the world. Donors have the option to cover the platform fees as a voluntary contribution.

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Personal Build Effective Fundraising 72

sgEngage

APRIL 19, 2023

Building a successful workplace giving strategy can provide your organization with a reliable source of funding, deepen supporter relationships, and increase awareness of your cause. More than likely, you’ve been using your fundraising technology to collect data and build detailed donor profiles in your CRM.

Build 73

Build Giving Strategy Tips 73

sgEngage

MARCH 29, 2021

With intentional actions from your nonprofit to express gratitude and connect with supporters, Facebook fundraising offers the first step toward building lifelong philanthropic relationships. When it comes to Facebook Fundraising, we wrote the ultimate guide ! How do users start Facebook fundraisers? Another benefit of groups?

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Facebook Guide Fundraising North America 97

M+R

FEBRUARY 8, 2022

ICYMI: We released a guide to help nonprofits develop creative that reaches your goals while living your values. Just as relevant creative begins by understanding the audience, authentic creative begins by understanding the speaker. All of the questions we asked about the audience to develop relevant creative apply here as well.

Effective 52

Effective Rhode Island Los Angeles Build 52

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. And then it will start showing that audience your ads.

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Test Facebook Charity Profit 325

DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. Influencer marketing. Interacting with supporters.

Digital 52

Digital Google Grant Nonprofit 52

Greater Giving

JANUARY 11, 2024

Enter Greater Giving’s guide on building a Strategic Fundraising Calendar —your key to unlocking a prosperous 2024. Identifying Key Fundraising Events Highlight key fundraising events that align with your mission and resonate with your audience. Learn how to let the data-driven insights guide you in your planning.

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Calendar Create Fundraising Offline 52