Bloomerang

OCTOBER 4, 2021

The fundamentals of a fundraising appeal. Their attention spans are short. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. This isn’t compelling as a fundraising appeal. There’s nothing else to break up the text or draw attention to important points.

Question 142

Question Donor Test Student 142

Tech Soup

SEPTEMBER 1, 2015

Getting the media to cover your organization's fundraising campaign can help you reach new donors, garner larger donations, and become a well-known, trusted entity in your community. However, a little media know-how can help you get some attention for your campaign. Find a News- or Viral-Worthy Angle.

Campaign 36

Campaign Tips Media Press 36

Classy

MAY 25, 2021

Explicitly state if you want each person to donate, fundraise, purchase a ticket, or show support for your organization in another way. Explain what your motivation is for fundraising, why the campaign effort is timely, and how easy it is to get involved. Get Your Free Fundraising Campaign Checklists.

Donation 67

Donation Tips Rate Mobile 67

Tech Soup

JANUARY 19, 2017

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. The truth is that attention span in the digital medium is a very valuable commodity. Write less lengthy copy and better headlines.

Digital 36

Digital Marketing Game Headline 36

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Take a look: So, what does it take to get your fundraising letter right so you can raise thousands through the mail, even if this is your first mailing or if your last letter was a total flop?

Fundraising 111

Fundraising Guide Mail Gift 111

NetWits

NOVEMBER 5, 2010

Sure, you could highlight all three programs, but with competing imagery, a mutli-topic appeal and non-specific headline, you’re basically taking a gamble that the email will even be read, much less personally relevant and meaningful to the constituent receiving it. Enter Targeted Content. The possibilities are endless.

Relationship 108

Relationship Personal Build Time 108

Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another.

Channel 247

Channel Sierra Leone Story Digital 247

Care2

AUGUST 22, 2013

Convene online marketing meetings with key department representatives (Fundraising, Programs, etc) twice each month to plan out upcoming initiatives in the annual online marketing calendar, divide up tasks, and review progress. test different images, ad copy, and targeting. topic, draft headline, and bulleted ideas to expand on.

Online 71

Online Tips Calendar Test 71

Nonprofits Source

NOVEMBER 3, 2017

One nonprofit used online channels to surpass their year-end fundraising goals. Image Alt Tag. Use multimedia to engage and retain visitor attention. As it turns out, relevant images get 94% more views than content without images. Add your keyword to an image alt tag. SEO Friendly URL. Heading Tags.

Beginner 91

Beginner Digital Marketing Guide 91

NonProfit Hub

JANUARY 9, 2015

Don’t get me wrong, it’s important for your organization to pay attention to some trends—hell, we even published two of those headlines above (not the puppy one). The beginning of a new year is the perfect time to go back to the basics of what nonprofits should be doing with marketing and fundraising to further their brand.

Trend 28

Trend Benefit NPO Nonprofit 28

Care2

MARCH 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Remember, content is still king.

Social Media 38

Social Media Content Practice Web 38

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2006

Rik wrote a great post this called Global Poverty Death Counter: good cause, @!#(*@() implementation (Rik used another word in the headline, but I don't any trackback spam). I.e. "Hey, idiot, get your head out of the digital sand and pay attention to things that matter." And not just fundraise. Provide Hope.

Second Life 50

Second Life Awareness Life Issue 50

Get Fully Funded

AUGUST 1, 2022

But hey, I’m sure you’ve opted out from things that just no longer captured your attention. It’s tempting to share several stories, but keep in mind that people have the attention of a goldfish (about 7 seconds) and they just won’t read a lot. Check out the Fundraiser’s Paradox from Bluefrog Fundraising. Good images.

Newsletter 124

Newsletter email Create Template 124

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Bring attention to the various issue areas that your nonprofit is working to solve to emphasize your nonprofit’s purpose.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

Nonprofits Source

MARCH 21, 2018

They bring together America’s fundraisers on one page, showing off their success whilst displaying how anyone can help them. They get people’s attention, not through scaremongering or telling even more lies—they are direct and honest, appealing to just about anyone who will listen. Facebook Fundraising Tools. What We Can Learn.

Social Media 109

Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

And, a symphony orchestra, made headlines when they crowdsourced musician auditions for the Youtube Symphony orchestra. Does being engaged in the creation of the work spur more appreciation for the art form and hopefully attention and participation? How do you measure the impact of the crowd here? Crowdsourcing Resources.

Measure 96

Measure Fund Impact Minnesota 96

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.

Story 54

Story Nonprofit Social Media Content 54

The Storytelling Non-profit

DECEMBER 5, 2021

I also like the fact that the content is separated very clearly by topics such as “fundraising,” “news,” and “shop online.” But what I really want to highlight is how they divide up the newsletter sections with great headlines. They use very catchy headlines that show the organization’s work.

Newsletter 62

Newsletter Charity Headline Learning 62

Nonprofit Tech for Good

DECEMBER 13, 2020

Calling all presenters, trainers, and fundraisers! Now, more than ever before, we need to secure the attention and devotion of our colleagues, most important donors, and supporters. The longer you keep a slide on screen, the greater the chance of losing your audience’s attention — no matter how good a speaker you might be.

Design 278

Design Slides Tips Online 278

DNL OmniMedia

OCTOBER 22, 2020

Without in-person events and amid increased competition for attention online, being able to reach, engage, and convert new donors online effectively is critical. Let’s explore a few ways that this site promotes engagement through creativity and attention to detail: Responsiveness. Real-time fundraising thermometer.

Websites 52

Websites Organization Nonprofit Site 52

Nonprofits Source

AUGUST 31, 2022

With the right design, your nonprofit’s website will be an invaluable part of your marketing and fundraising efforts. More specifically, this process involves choosing layouts, colors, images, links, and other on-page elements. That’s why having a strong nonprofit website is so important. Your website won’t change very often.

Design 52

Design Web Images Nonprofit 52