ASU Lodestar Center

OCTOBER 24, 2017

posted by Chris Giarratana Digital Strategy Consultant. Once your nonprofit learns how to leverage email marketing, you will be able to reach your goals with a comprehensive internet marketing strategy that will ensure your success. However, how can you ensure that your donors will even read your email? The Shorter, the Better.

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email Marketing Tips Captivate 40

See3

OCTOBER 3, 2014

If the goal of your video is to rack up YouTube views, you have some tough competition. As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. Upworthy headlines are a good source of inspiration.) The goal of a video is to be seen.

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Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels.

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Get Fully Funded

OCTOBER 7, 2021

Advocacy campaigns are known for approaching potential supporters through multiple methods, including door-to-door knocking campaigns, street canvassing efforts, and digital advocacy. While digital marketing is cheaper and allows you to get in touch with supporters faster, direct mail can help supplement your online campaigns.

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Advocacy Strategy Nonprofit Volunteer 59

Nonprofits Source

NOVEMBER 3, 2022

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. The best nonprofit websites out there incorporate smart fundraising strategies into their designs to attract the most attention and support for their initiatives. This is the same idea, but for a digital platform.

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Nonprofit Tech for Good

JANUARY 7, 2024

a Google-certified digital marketing agency focused on the Google Ad Grants Program and recommended 600+ clients. In today’s digital age, nonprofit organizations are increasingly relying on online platforms to reach a wider audience and fulfill their missions. Add all 15 headlines and 4 descriptions to your ads.

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Google Grant Guide Policy 275

.orgSource

JUNE 12, 2023

Automations like scheduled social promotions, email campaigns, and critical calendar reminders are digital conveniences that free space for more important assignments. You can set and forget operations, but more strategic considerations need constant attention. Technology may be digital, but it needs to function organically.

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Nonprofits Source

JANUARY 23, 2023

By simply applying for the program , nonprofits can transform their digital presence. While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. Who Should Apply for the Google Ad Grant?

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Grant Google Guide Nonprofit 52

Get Fully Funded

DECEMBER 4, 2022

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Get Your Nonprofit’s Story in the News Here are the steps for getting coverage of your organization’s work in newspapers, TV news, and digital publications: . Include digital publications.

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Story News Press Local 122

Nonprofit Tech for Good

JANUARY 10, 2022

Any goal of your organization that can be accomplished by reaching a wider audience and having them come to specific pages your website can be accomplished with Google Grant Ads and you can certainly use Google Ads to accomplishing multiple goals. Encouraging actions such as signing petitions or driving social media engagement.

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Google Grant Guide Nonprofit 341

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2006

Rik wrote a great post this called Global Poverty Death Counter: good cause, @!#(*@() implementation (Rik used another word in the headline, but I don't any trackback spam). I.e. "Hey, idiot, get your head out of the digital sand and pay attention to things that matter." Educate about your cause.

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Second Life Awareness Life Issue 50

CauseVox

MAY 11, 2021

The only true currency on social media is trust and attention, and the only way to get it is through valuable communication that is craved – that people would miss if it went away. Grab Attention. In the digital age, algorithms rule. Digital marketing success requires grit, authenticity, and the willingness to take risks.

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sgEngage

AUGUST 23, 2023

Potential Cause: Uncompelling Ads Unhelpful and poorly-written ads are unlikely to grab users’ attention, so put effort into crafting effective campaigns. Capture attention with your headlines. Your goal should be to provide helpful ads pointing to your nonprofit as the best resource.

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Grant Google Guide Management 69

Nonprofits Source

SEPTEMBER 8, 2017

It’s one of the easiest and most direct ways to measure digital investments. Is your audience most receptive to certain headlines or promotional offers? This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. That’s to say for every $1.00

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email Marketing Strategy Fundraising 89

Bloomerang

SEPTEMBER 12, 2021

My goal here is to give you as much value as possible in lots of different ways. We love to bring together communications, marketing, digital strategy, and fundraising all together in a strategic integrated way. So much accountability, but had no idea how I was going to get to that goal. And so I want to say thank you.

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Results Video Donation Fundraising 82

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Planning – Align research with business goals and capabilities (often limited by resources) to attract leads into a paying customer or donor.

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Whole Whale

JUNE 5, 2020

Coronavirus (COVID-19) has forced the nonprofit fundraising world into the digital-only space almost immediately. While we are in this period of transition and tumult, nonprofits that depend on races, galas, school fundraisers, and other in-person fundraising drives are now forced to digitize their efforts. Digital Tribute Wall.

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Ideas Fundraising Online Virtual 95

Nonprofits Source

SEPTEMBER 8, 2017

It’s one of the easiest and most direct ways to measure digital investments. Is your audience most receptive to certain headlines or promotional offers? This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. That’s to say for every $1.00

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email Marketing Strategy Fundraising 45

Nonprofits Source

FEBRUARY 25, 2017

Can my team achieve marketing goals set by leadership? This formula a great way to benchmark goals and objectives while providing an accurate way to track results. Can My Team Achieve Marketing Goals? Your team is the biggest difference between success or failure of using content to achieve your marketing goals.

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Content Leadership Marketing Files 40

Nonprofits Source

MARCH 21, 2018

They get people’s attention, not through scaremongering or telling even more lies—they are direct and honest, appealing to just about anyone who will listen. On her blog, VictoriaEcommerce , she looks at how organizations can make the most out of their social media accounts and covers the latest developments in the digital world.

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Social Media Resource Marketing Media 109

Connection Cafe

DECEMBER 22, 2013

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. Even though Gen Y has been bred on digital, they (we) recognize the value in face-to-face interactions. But how much attention is being paid to ensure that your people know you? You should.

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Story Nonprofit Social Media Content 54

DNL OmniMedia

OCTOBER 22, 2020

Your website is one of your organization’s most important assets and should anchor your entire digital marketing strategy. Without in-person events and amid increased competition for attention online, being able to reach, engage, and convert new donors online effectively is critical. Top Nonprofit Website: Ontario SPCA.

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