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Your End Of Year Fundraising Questions Answered

Bloomerang

I had the pleasure recently of teaming up with my fundraising bestie and copywriting guru Julie Cooper to host an “ End of Year Appeal Writing Made Easy ” workshop. Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. 34% were only sending out 2-3 appeals (direct mail and email).

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5 Myths That Are Sabotaging Your Major Gift Strategy

Saleforce Nonprofit

As fundraising professionals, we are on the frontlines of the digital revolution. In this blog, I’m going to bust some common myths about major giving to show how a digital-first mindset can benefit even the most analog of fundraising practices. Giving fundraisers a new tool is often met with desperate sighs.

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Crafting a Fundraising Letter That Gets Results: The Original Fundraising Appeal Letter Template

Pamela Grow

Have you ever cringed in embarrassment after writing a fundraising appeal letter that fell flat? Crafting compelling letters is an art, one that requires finesse and skill. In other words, all about how great your organization is — and nothing about what your supporter’s gift makes possible. Happy fundraising!

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats.

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5 Myths That Are Sabotaging Your Major Gift Strategy

Saleforce Nonprofit

As fundraising professionals, we are on the frontlines of the digital revolution. In this blog, I’m going to bust some common myths about major giving to show how a digital-first mindset can benefit even the most analog of fundraising practices. Giving fundraisers a new tool is often met with desperate sighs.

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Elevate Your Fundraising Game with These Essential Nonprofit Books

Pamela Grow

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

The median gift size was $50. Arts, cultural preservation, and humanities – 6%. Direct/Post mail (credit or debit card, cheque) – 12%. 9) 21% create online peer-to-peer fundraising campaigns that benefit NPOs, NGOs, and charities. 18) 50% have donated directly through Facebook Fundraising Tools.