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Turning Visitors into Customers: Maximising Retail Potential for Museums

sgEngage

Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .

Museum 95
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Is it OK to Smash That? The Complications of Living Art Museums

Museum 2.0

Every day for the past two months, a man has entered the largest gallery in my museum. The man is artist Rocky Lewycky , whose work is part of a group show of visual artists who have won a prestigious regional fellowship. It also complicates the question of what is acceptable in a museum. This is not a crime.

Museum 50
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Museum 2.0 Rerun: Answers to the Ten Questions I Am Most Commonly Asked

Museum 2.0

This August/September, I am "rerunning" popular Museum 2.0 Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums.

Museum 45
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What Hours Should Museums Be Open?

Museum 2.0

An exhibiting artist approached me recently at an evening event at the museum. But it's a question that many museums seem to address inadequately. It's interesting to me that so many museums debate admission fees but don't get comparably riled up about open hours. What questions should I consider in examining this?

Museum 55
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The Event-Driven Museum, One Year Later

Museum 2.0

A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. And so, in this post, a few findings, and more questions. Many museums, big and small, thrive on events. This isn't true for every museum.

Museum 53
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Press Here: Breaking the Fourth Wall in Children's Books. and Museums?

Museum 2.0

Said person goes on read every absurd word aloud, fighting with the book, pleading to stop reading the book, casting asides to the audience that he is NOT actually a robot monkey even though the book says he is. They recall other artistic work that breaks fourth walls--classically in theater, and more recently in new media projects. (For

Press 46
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New Approach, Historic Mission: Remaking a Factory Museum via Community Co-Production

Museum 2.0

But not enough people care about it anymore, and the museum is fading into disrepair. The Silk Mill is part of the Derby Museums , a public institution of art, history, and natural history. Many people would look at the world''s oldest mechanized silk mill and say that the core content of the museum is silk. What do you do?

Museum 53